Marbella SEO

Our article creation and distribution efforts have two goals 1) Persuading the wise readers of the article to visit our site; 2) doing a bit of search engine optimization for the page or pages on our site to which we link.  After all, we want to get “the most bang for our buck” when it comes to content syndication.  Especially when we use a high quality web writing service, we want to make sure that we do more than merely recover our investment.  That hope is understandable, but is it wise in the long term?

However, there is one thing that we sometimes forget in our enthusiasm of driving traffic and external links directly to our site’s pages.  If our article marketing efforts are really going to give us the results that we anticipate, those published articles must actually be discovered by our prospective readers and the fickle search engines must consider them important by the heartless math of their algorithms.

Face facts, our new article isn’t the only one being posted on EzineArticles or GoArticles on any given day.  Even more painful to recognize is that there are probably other new articles that address the same topic as our article and use the same keywords.  So how do we insure that our article rises to the attention of the readership above all of that clearly inferior competition?

We, you and I, are fully aware of the standard tips for article marketing submissions:

*  Make sure your title is descriptive and inventive.
*  Tag the article with keywords that are popular and that are actually used in the article.
*  If the article directory offers and opportunity to provide your own synopsis (as does EzineArticles), spend the time to write in well and make it inviting.

While all of the suggestions are valid, they do not go quite far enough.  What we really need, though, is for the search engines to give our articles some much deserved respect.  After all, most of our potential readers will find our article by means of a search engine.  Only then can they be emotionally moved by our prose.  Only then will they follow the link to our site.  Only then will they repeated buy our product and service.  Only then will we become as wealthy as King Midas as we sit around in our pajamas, working from home only fifteen minutes a day.  Oops, I think I may have read a bit too much hype from the make money from home scams.  I offer you my sincere regrets for getting carried away.

How do we really earn respect from the search engines for our articles?  External links.  Lots and lots of external links.  And…how do we get those links?

We need to dedicate a portion of our article marketing strategy to building links for our articles, themselves.  Yes, that may mean somewhat fewer links to our site, but the trade is that linking to our articles that do lead to our site become more powerful.

You can come up with your own ratio, but most of us should probably dedicate every third or fourth or fifth article to linking to existing (already published) articles.  Here’s and example of what I mean:  Every once in a while, submit content to EasyArticles that has links to your two or three of your articles on EzineArticles and EverydayArticles.  Use an EzineArticles article to link directly to a master work that have have posted to ArticleMap. 

I know this sounds like a never ending cycle.  It is.  That’s why so many of us make our overall strategy clear to the professionals and let them do the actual work and tracking.  That outsourcing approach leave us plenty of time to sit around home in our pajamas counting our money.