Marbella SEO

There are two crucial factors to a successful, income-generating website: traffic and conversions.  {Clearly, a website that does not get any traffic can’t possibly be profitable but on the other hand, all the traffic in the world is no use if the website doesn’t convert visitors into buyers. Of course, getting a constant stream of new visitors is a base requirement for any kind of online success. But unless the website is designed in such a way that it converts those visitors into customers or subscribers, any traffic you get is wasted.} Here is the list of five tips you can implement in order to improve the conversions of your website.

1. Place Your Main Converting Action Front And Centre

It’s absolutely vital to have a clear and strong call to action on your landing page. There should be only one action that the visitor is encouraged to do and it should be front and center. For example, if your goal is to get people to sign up to your list, make sure that the opt-in form is very clearly visible and at least one benefit of subscribing is listed.

2. Test Positioning

For pre-sales and sales, test order-buttons above and below the fold. Placing an order-button and call to action further down on the page encourages visitors to read more of your content before they are confronted with a buying decision.  Confronting visitors with the buying decision too early can lower your conversion rate. Give your visitors a possibility to order when they are already hungry for it and not before they’ve had a chance to make up their minds.

3. Get You Visitors Clicking

Test a multi-page setup against a single-page sales-letter. Having visitor is interact on your page, even if all the interaction consists of clicking through to the next page, can have a very positive effect on conversions.

4. Colours and Graphics

Test different text- and background-colours. Tweet your font enter text size and to try a few different order-button colours. Sometimes, the most trivial things can make a surprisingly large difference.

5. Opt-in vs. Sale/Pre-Sale

Instead of sending visitors directly to the sales-page or your order page, make them sign up to your newsletter first, instead. Sometimes, people are more likely to buy when they have had to “work” for something (submitting e-mail, confirming, waiting for next e-mail etc.). Apart from that, having people on your mailing list gives you more chances to get in touch with them and pitch them an offer.

If there’s one common theme among all this it must be: Test, test, test! Get a hold of a good split testing program and install it for your sites, as this can speed up the entire process significantly. For a free option, you can try Google’s website optimizier and for WordPress sites, there’s a very practical plugin called WP Split Test. Just keep in mind: If you aren’t running split tests, you may be missing out on a lot of earnings!