Marbella SEO

small business consultant

I founded a Saas company that delivers help in the form of small business management and accounting software tools and know-how to thousands of startups and small businesses in all corners of the world and whenever I explain to people what I do, I consistently get asked the same question “Given my working knowledge, how could I put it to use and make earn cash quickly from small business consulting? I am always ready to supply guidance as I am privileged enough to spend a large percentage of my day talking to small business owners and workers enthusiastic to chat at length about their challenges.

This is the advice that I offer:

The online world is a perfect platform for finding customers and it makes it easy to speak to them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with guidance and help them address key challenges.

Information marketing – package and sell your expertise to businesses through the Internet

Now I know I have focused on small business consulting but what I share with you here is just as relevant to any size business. You can repackage and sell your expertise in a electronic format such as video, audio or documents. The systems to make superb content are widely available on the network. Constructing a educational piece in simple to use web ready formats is now straight forward and doesn’t cost much to do. You just have to be prepared to dedicate a little time understanding the tools. The mission here is to create some valuable content that you can either sell or give away to customers to persuade them to do business with you.

Commence by determining your overall goal. Consultancy and Information marketing are great bedfellows and if you do both can be very provide a substantial income as the consultancy will provide you with the questions, the answers to which could be turned into content and sold over and over again.

If you are starting from scratch with no customers but have expertise you know would be useful to others then produce a very short video to promote yourself and your expertise to your potential client(s). Unless you know the target(s) precise problem then make the video generic and stick tothe following format – S.T.A.R (Situation or Task, Action, Result). Make your messages as interesting as you can and keep the narratives short. Now upload the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Follow this up with a phone call. If you know the specific nature of the marketproblem then don’t make the video public, just put it somewhere privateon the Web or even on a disk and post it, again follow up with a call.

This method is ideally suited to situations where you are individually targeting market. You should always focus on building a list you can interact with and make sales to. With the right interaction with your list you should easily be able to discover what people want and deliver it. The more people on your list the more consulting and information marketing opportunities you will discover. If you would like to discover more about how to do this then click on any of the links in this article. I would be very glad to help you.