Marbella SEO

Have you been on Comcast.com or Amazon.com recently?   What was the first thing you thought when you landed on the site?  Most likely, it was something like:  “Terrific, now that I’m here, lets get to what I need.” 

Now, think for a moment about a site you may have visited that was less effective.  It might have looked like all the other cheesy sites out there, or just seemed to be done on the cheap.  I suspect that what came to mind when you saw that web site wasn’t “what can you sell me?”, but rather “is this a real company?”

A key component to an effective website on the Internet is trust. This is a critical fact for authors and speakers, who are basically selling their personalities, to understand.   If a visitor your site has any reason to doubt you or your integrity, they will click away and won’t be back.  This article will detail a few of the key components needed to create visitor’s belief in your integrity, and therefore creating an effective web site.

Number one is to make sure that your web site clearly identifies you as a real person.  From the minute they arrive on your site, your visitors must understand that you are an individual and how you stand out from your competitors.  There are numerous ways to achieve that goal.  You should make sure your text is well written and speaks to your visitor, and you can get unusual graphics to enhance that message.  The core component is to never lose site of how you want to present yourself to your visitors. 

Second, your web site must immediately show people that you have a proven track record in your industry.  Effective copy writing and testimonials are two great ways to make this happen.  Don’t hide your victories deep in your website, make sure they are well displayed on every page for your site visitors to view. 

And finally, your customers must sense through your site that you will be able to solve their problems.  Most visitors are so busy they would be more than happy to accept a solution to their problem that you offer, so they can stop looking.  Your effective, believable website is your advertisement to make that happen.

Be sure to stop by ProfessionalSpeakerPromotionOnline.com to find many other resources for successfully promoting your professional speaking career online.