Marbella SEO

Google Search Engine Optimization is seen by many as a mysterious thing. In this article I shall discuss discuss the obvious and not so obvious criteria that affect web sites search engine ranking.

So let me start by discussing the obvious factors to ensure we understand the basics. As you may already know, web site search engine optimization involves on-page and off-page SEO.

On page SEO:

Having keywords in your page title, description as well as URL.

When creating the meta tag you should use the main keywords you want to target for traffic to your website. The next step should be to create some back links from other websites to pages on your website. The word you use for your anchor text (the word you link from) should be your keyword or an associated phrase to your keyword.

If you consistently follow these steps Google will understand exactly what your site is about and will start to rank you for your chosen keywords. However, this is just the start of the google search engine optimization process. Once you have established strong SEO foundations using on page SEO you should then proceed to develop off page SEO tactics.

Off page SEO:

Your off page SEO strategy should focus on building as many quality back links as you can to your web site, preferably from webpages that are PR4 or higher.

Try to use the same keyword or associated keywords in your anchor text (the word you use to link from). Ensure that the links point not just to your home page but also to the inner pages of your website as this is a more natural linking structure and will not cause concern with Google.

All of these factors contribute collectively to influence google search engine optimization and these are generally the factors that most consider to be the only factors that affect SEO. However, there is one last and often overlooked factor that decides if all of the above produces results, and results fast.

Indexing the linking pages:

This is very important as it is only when your linking pages get indexed by Google that the links will have any effect on your search engine ranking.

The easiest way to get these pages indexed by Google is by submitting them to various pinging services such as Pingoat or Pingomatic. You may want to also place a link to these pages on various web 2.0 sites or write blog posts at places like Tumblr or link to these pages from Hub Pages or Squidoo. these services get indexed by Google almost daily.