Categories
Useful SEO Resources
Archive
Meta
Sales Funnels Work, But Only In the Right Niche
When developing your sales funnel, you need to figure out your niche first, right? Actually, this is about the most important step in the process. If you haven’t chosen your niche yet, you need to focus your attention there first.
If you think about it, there are advantages and disadvantages to different niches. For example, my niche is internet marketing. It’s something that Iove and know a lot about. But even though it is one of the most profitable, it is also one of the most difficult to break into and one with the highest failure rates.
You do still need to have some competition, though. Without competition, there is no innovation and new products to sell on a regular basis. There does still need to be a market for what your interests are and what you want to sell.
So you’ll have to do a little testing. When you’re figuring out how profitable your niche is, you can test it out before rolling out our entire project. Get everything ready to collect names and make some font-end sales.
This really isn’t a dfficult thing to do. Give away a short report on your landing page, then follow up with a related product or full-book version of your free report that’s consice and informative for a relatively low price.
If you don’t have one yet, do a search for PLR products in your niche and use that to sell and create a short teaser report. Hand out the report, then follow up wih the book sale. It will make sense to create a follow up system if your niche is getting thousands of searches.
However, you will need to start making some sales. It’s great to get leads, but it’s really hard to track results until you start making sales. You won’t know if you can make any money here until you have some trackable results. That’s okay if not, though. With your list, you can adjust as time goes by, but on the front-end, your conversion stats are more reliable than opt-in stats.
Once you’ve figured out that you can make something of your niche, it is time to get into the planning of your sales funnel. The primary focus here should be meeting the needs of your customers and providing value and quality.
As your funnel progresses, you have to add products and services tailored to your customers’ needs. Over time, you can add more and more higher-priced products and services and make the most profit on the back end.
Adjust your sales funnel to your customer’s specific needs. At first, you may start out with a broad topic niche, like martial arts. Over time, as you do more research on martial arts, you find that people in that niche are looking for more specific things, like “bo staff training” or “Tai Chi for more powerful fighting”. If you keep breaking it down, you can get into dealing with problems like body pains or how to push through a plateau.
Learning more about your niche has a few advantages. First of all, it helps you to learn more and be able to provide more value. Besides, it helps you decide what to put into your sales funnel.
Finding the right niche can be take time and work, so be patient. This is a business, after all, and everyting you do takes time and patience until your machine is running smoothly. You have to be willing to adjust to your customers’ needs. Keep doing your research and adapt as those needs change and develop over time, and you will find success with your sales funnel strategies. You can learn more with the Quick Start Guide to Sales Funnels.