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Rain Nutrition Marketing is Flawed

Hello Reader

 

This article is based on real life experiences and industry statistics.

 

Rain Nutrition a Company Overview

 

Rain Nutrition is a new MLM beverage company that launched in 2009. Their drinks contain some of the greatest antioxidant levels in any drink product and are more potent than any superfood currently known. The core products are Rain Soul and Rain Rush. Rain Soul was their first product and Rain Rush is a high energy drink. The technology behind Rain is 20 years old but Rain Nutrition is the first to actually formulate a product for human consumption based on this exact science.

 

Rain Nutrition uses the network marketing style of doing business. Network marketing has been the way many new beverage companies are entering the market. The MLM model involves selling products to your friends and family and then recruiting them as distributors. As new distributors reach out to their warm list they can sponsor them as new reps and the duplication starts.

 

Rain Nutrition marketing is flawed as with most MLM’s

 

Here is the issue. The kind of marketing taught in MLM doesn’t work out for 96% of the reps in the industry. These methods might have been successful in the 90’s for a higher percentage of people but in today’s market they have become very ineffective.

 

Rain Nutrition lays out their marketing plan on their web page. Below is a list of activities they recommend to new sales reps. They call this duplication.

 

Your Why

 

I actually agree with number one. Whatever business opportunity you choose to build you will need to dig deep down inside and find your why. You will not succeed without this desire and drive.

 

Go Core

 

This is Rain’s way of saying be committed to your success. This is another good quality to have when starting a new business.

 

Create a Contact List

 

This part of the Rain marketing strategy is where things begin to get slightly out of wack. One thing Rain Nutrition promotes is duplication. How can a person who has a contact list of 75 names duplicate a person who has over 1,000 sales and business contacts? Obviously the person who holds 1,000 quality contacts has a huge advantage compared to the one with few contacts. Duplication doesn’t not exist when it comes to people.

 

Expand Your Warm Market

 

Rain Nutrition wants you to contact all the people you know even the ones you haven’t spoken to in years. They recommend your church, your community, facebook and other social networks. I can tell you from experince that I get emails everyday from people on facebook asking me to visit a web page about their business and do you know what? They are all different businesses and they all claim to be the best. This type of training only creates a bunch of noise in the market and produces few results. Your warm list of people you know is not the best list to contact and going on facebook to blast your opportunity out to people doesn’t work either.

 

Imagine this

 

“Let’s see. I will call Auntie Margaret who is 78 years old and talk her into selling my products. Or maybe uncle Fred. He has always liked me and will do it if I ask. I’m sure he won’t get mad if he makes zero dollars and spends a whole months worth of pay on products.”

 

Does this make sense? The people you should be prospecting are people who are motivated and have a drive to hang in there even when it requires and excruciating amount of work.

 

Invite and Follow Up

 

This means drag your friends and family to an opportunity meeting where they will get a huge dose of hypnotism and be worked over for a sale. Have you ever experienced one of those timeshare presentations? They they trick you into coming with a free give-away vacation and then try to sell you a ,000 timeshare. Those guys are relentless. Could you really drag your Aunt or best buddy to a meeting like that? Wrong wrong wrong. That’s the wrong strategy and the wrong folks to try to sponsor.

 

Use The Right Tools

 

Get ready to open your pocketbook. You can buy a brochures, business cards, flyers, company DVD’s and a company website. None of these are effective ways to market and the cost is not worth the return. I have never met anybody who has made money marketing a replicated web page. And actually replicated web pages turn more folks away than make sales. If you are marketing this online I can assure you that folks have been to a web site just like yours many times before. It simply does not work.

 

Host a Party

 

Well this is a great idea, why not have a big party? You can purchase a ton of food and get out some of your product and invite? You guessed it! Invite all your friends and family over for a selling party. People rarely want to go to these? They know they will feel obligated to buy something. This is not a good way to market and you are using a relationship to earn a quick buck.

 

Attend and Invite

 

This is where you invite your team and prospects to a large opportunity meeting where guest speakers will teach, train and help you sponsor new reps. This is a fantastic way to grow your business if you have the right kind of people to bring to these.

 

While there are some good parts to Rain’s marketing strategy there are also some other parts that are flawed. They may have great products but as with all MLM and network marking companies they have not developed a system of duplication. A warm list runs out quickly and you are left with no practical way to build you business. What you must understand is this is a “marketing” business. Without a marketing strategy or a marketing system you can not grow a huge business. If you were opening a sandwich shop you certainly wouldn’t rely on just your friends and family to support it.

 

There is a revolution happening right in in front of you. This revolution is the World Wide Web. The web is opening doors to people that have not had the means to reach the masses. This juggernaut of information has made it possible for people to literally create fortunes from their home office. Over the past few years some of the brightest minds have been developing ways to grow their MLM businesses online. They don’t call friends and family, they don’t do selling parties, they don’t stand in malls and hand out flyers.

 

I’m not picking on Rain Nutrition for their marketing strategies because until now that is all that has been known. However, there is a better way and a new way and the future holds a big reward for those who learn these strategies early. Online marketing is just beginning and if you start now you will be in for a huge ride to the top. I pray the best for Rain Nutrition and the other MLM’s out there. It’s time to look toward the future because the times are changing fast. You don’t want to get left behind. If you are looking for a change in your network marketing company and a complete turn around of how you approach your business then follow the links in this article.

For more information on Rain Nutrition and other marketing information visit MLM Extreme Growth where you will gain access to over $1,900 in in free marketing resources.