Marbella SEO
Posts Tagged ‘writing articles’
Article Marketing Tip: Think About Your Author Resource Box
The Most Powerful Article Marketing Webinar Ever
If you are using article marketing as a lead generation strategy you probably spend a considerable time on researching your article. Then, to make sure it ranks on the search engines you must choose good keywords for your niche. Then you write your article, making sure you include your keywords just the right amount (but not too much!) However, by the time you have done all that, are you forgetting to spend some time thinking about your author resource box, or signature box as it is sometimes called?
The author rescource box comes at the end of your article and the directories allow you this space to put in your links. Many people use this to tell the readers about themselves. Unfortunately this is not the best use of your author resource box. Especially if you think why you wrote the article in the first place. You didn’t write it just for fun did you? You are writing articles to generate free leads for your business. Therefore you must consider that this makes the author resource box highly important, because this is where you are going to lead your prospects to your sites.
These tips may help:
1 The author resource box comes at the end of your article, so try to make it read as though it were part of your article. Try to make it seamless, otherwise the reader may stop reading.
2 Remember you need to offer value to make people click on your links. Make them an offer they cannot refuse like free information. Or you could entice people with an offer of ’secret’ or ‘underground’ tips!
3 Offer something that solves a problem that the reader may have. If they are reading an article about article marketing, they may have problems about this subject. Imagine how you would feel in their circumstances. What did you find difficult when you first started writing articles? What took you a long time to understand? Use the author resource box to give them that solution.
4 Keep it short, and include a call to action. Let them know what their next step should be. You do not have to tell them to ‘click the link’ but encourage them to find out more or to grab your free stuff.
Generally you are allowed 2 or 3 links in your author resource box. To my mind two is sufficient. It is not necessary to confuse the issue with lots of links. I tend to have one link back to my blog, and another to whatever I am offering such as a free webinar to help them with their problems.
Make sure you are tracking your results so you know they are working well. If it works, keep it, if it doesn’t try another way.
This Article Marketing Tip is just one of many from A Free Webinar On Article Marketing from the back office of an elite paid membership marketing system!!
SEO Tips
There are many webmasters who are looking into ways to increase traffic and on how to obtain a higher page rank for their websites. I myself have many websites which I am always looking to promote.
Whether your site is to do with flyer printing, training for foster carers or any other subject it is essential to attract as many visitors as possible.
PPC
Pay per click is where you agree to pay a certain amount of money when people click on an advert that you have created. Programs such as adwords from the search engine Google allow you to place an advert on the right hand side of their search results. You will be placed higher the more you are willing to spend as it is based on a form of auction. As with all forms of advertising you need to be watchful of how much money you spend in comparison to how much you earn. This can be very popular especially if your website is fairly new and is low down in the natural search results.
Writing articles
I believe that the best forms of web promotion is by writing articles like the one you are reading. People reading the articles are potential visitors to your website, as you are able to include a link to your website in the article. When a webmaster decides to include the article on their website it means that you gain a backward link via the author bio box which is placed towards the end of the article. Google are more likely to increase your page rank if you have a large number of backward links, especially one way links.
Link exchange program
As I have just stated, it is vitally important to spend time building up the number of backward links your website has. Joining a link exchange program can seriously reduce your workload, and people have told me that linkmetro is quite good.
What Is The Best Way To Promote A Website?
In my opinion the following examples of website promotion are the best ways to obtain an increase in traffic to your website. I have a large number of websites and these free tips have helped me to make them a huge success.
1. Pay per click advertising.
Pay per click advertising is becoming more and more popular with programs such as Google adwords reporting more and more people signing up to their service. I personally use pay per click however the costs are increasing each month as it like a form of auction. There are other ways of gaining additional traffic to your site – some of which will not cost you a dime.
2. Article marketing.
Writing articles such as this one is my favourite form of web promotion, it is a superb way of link building. There are a huge amount of article directories which publish these types of content; some are very good such as ezinearticles and some of course are not so good. That is as long as it is a quality article and not just full of keywords. Other webmasters are able to use your articles on their website which gives you an extra backward link as you are able to add your website address at the bottom of the article. The article websites which accept your article also creates an extra link. This form of backward link are believed to be of the most benefit as they are a 1 way link. With the explosion and likely long term popularity of blogs, which of course require content, articles are the future for obtaining links. Hopefully a large amount of people will get to read your article and these are also potential visitors to your website/s.
I have had some great success in promoting my composite doors and poster printing websites via article marketing.
3. Obtaining backward links.
If you are trying to gain extra traffic to your website, looking to increase your search engine position or hoping to increase your page rank, it is a must to increase the amount of backward links you have.
How Can I Obtain Links Pointing To My Website?
I would have to say that the majority of people that I have met have very much a “get rich quick” philosophy when it comes to the internet. They are seeking virtually instant results and when they do not manage to achieve this they become despondent and then lose their drive. As an example I have introduced many people into article marketing, after all it has worked very well for me. These people quickly understand the concept and feel that it is a great idea. Over the next six to eight weeks these webmasters will on average write 40 articles each. It is at around this point when these webmasters start to get bored of the whole writing thing – they had hoped and had even expected to perhaps become millionaires at this stage but it hasn’t quite happened for them.
So what happens next? Well they have not achieved the results that they had expected and are quickly losing interest. I would then attempt to talk them round by explaining the positive results that I have had via article marketing but guess what? Yes they stop writing articles. If they do not have the time or energy to continue writing themselves they could have hire an article submission service – but many of them just give up.
So what would have had happened if they had continued to submit articles to the article directories for the next five or ten years? In my opinion they would be dominating their niche, such as offering cat insurance, as long as they are also learning about other forms of website promotion and applying them.
Web promotion and link building services should, without doubt, be seen as a long term project. Yes we all want to see positive results quickly to give us a confidence boost but as long as we are doing the writing things, SEO wise, then we will succeed our goal of high rankings in the search engines.
Five Advantages Of Doing Your Own On-line Article Writing
On-line article writing remains an excellent strategy for making website traffic. This is particularly true after you compose your own articles. Below, are five reasons why you must write your own articles and the way this may profit you.
1. Doing all your own on-line article writing is free and your solely value is the time that it’s going to take you. Several people who are starting in Net promoting have little spare cash. Article marketing may be a free promotion and it works all right over the course of time.
Anyone who takes a little time to learn will manufacture reasonable articles. You’ll get coaching on how to try and do this from some of the top article directories like Ezinearticles.com. It is well worth learning this skill as it will pay off for you big time in the long term.
2. The bulk of individuals who write and submit articles do it therefore they’ll generate traffic to their site. There are several ways that that this traffic comes about once you have submitted your article to the simplest article directories.
Individuals in general move to article directories so that they’ll scan and learn from numerous articles. Also, ezine publishers are constantly looking out these directories for contemporary content to place in their ezines. Both of those scenarios will produce a huge amount of traffic for you when people browse your articles, see your resource box and then click through to your website. Bear in mind that each article that you distribute will contain your resource box that, in turn, will have a clickable link pointing to your website.
3. Your articles are going to be crawled by the search engines as well. The prime article directories are spidered frequently as they have a really high page rank.
The search engines will opt for a rank for your article primarily based upon the keywords within. This implies that you’ll doubtless get lots or perhaps thousands of guests from a single article, relying on how often the keyword phrase is searched.
4. When you select to try and do your own online article writing, you will brand yourself as an professional in your niche. This side alone will create a heap of traffic and web site visits for you eventually.
5. Online article writing may be a nice long run strategy for traffic generation. By comparison, paid advertising is only smart if you retain buying it. A well written article, by comparison, will keep generating traffic after it’s revealed for several years.
Since your voice is distinctive, the writing style that you develop will be entirely your own. These are five reasons why doing your own on-line article writing are a large profit to your on-line business in the long run. It’s easy to find out, so why don’t you give a try?
Find out more on the subject of beginning your own online home business here: Work From Home Opportunities
Additionally, check out John Baril’s internet training blog at: Marketing Promotion
To earn money right away, go to John Baril’s internet survey web site at: Cash Surveys
Which Are The Best Ways To Promote A Website?
Webmasters are often keen to find new ways of obtaining additional traffic to their site/sites. We all would like to see more traffic, however what are the best ways to promote a website, which does not cost an arm and a leg?
1. Pay per click advertising.
PPC is becoming more and more popular with programs such as Google adwords reporting bigger profits on a regular basis. This is a way of getting your website on the first or second pages by you paying an advertising fee. You set the amount you are happy to pay per click and when somebody clicks on your ad, you have an extra visitor, however at a cost to you.
2. Article Marketing.
Article Marketing such as this one is a very popular form of web promotion. Other webmasters are able to use your articles on their website which gives you an extra backward link as you are able to add you website address at the bottom of the article. People who are reading the article on the article websites are also potential visitors. I have had great success with article marketing when promoting my Medical negligence claims and upvc doors websites.
3. Obtaining backward links.
If you are looking to increase your search engine position it is a good idea to try to increase the amount of backward links you have. This is not as easy as it seems as people are not always happy to add a link on their site to your homepage. It is worth making a few phone calls or sending a few e-mails and asking the question, if the person would like to exchange links. It is of more value to have a link from a website in the same type trade of your own.
4. It is a good idea to include the domain of your website in any advertising that you do.
Wherever you advertise it is important to include your website domain address, and also at the bottom of any e-mails you send.
Which Are The Best Ways To Increase My Google Adsense Earnings?
It is a good idea to attempt to merge the ads into the content of the page; you can do this by choosing a similar font and colour. By doing this your visitors are more likely to click onto one of the ads and you will therefore earn more money. Where you place the google adsense is also of paramount importance. To this regard I would play about with the ad placement on a trial and error basis until you come up with the winning formula.
I have a number of sites, some where I do include adsense and others where I prefer to keep all of the traffic at the site such as my one offering Currys Voucher Codes, cheap phone calls, and cost reduction specialists websites.
By far and away the best way to improve your adsense income is by attracting additional people to reading the site; the more traffic you can attain – the more money you will earn. There are many ways of doing this:
Google adwords
You can create an advertising campaign using google adwords. You can agree to pay an amount that you are comfortable with and with what is affordable to yourself – there is no need to break the bank. People will then visit your site and hopefully click on one of the other ads, therefore making you money.
This can work very well for certain subjects, but not so well for others. With many similar things it is merely a case of giving it a go. If the scheme does not prove to be worthwhile you try something else.
It is obviously important that we do not spend more on our own advertising, than we are likely to earn.
Writing articles
Writing articles can also help you to obtain more visitors to your site. The people who read the article are potential visitors, you also obtain a one way backward link from the article directory which you submit the article to, and other webmasters may also include the article on their own site, thus creating another one way backward link. These backward links help to increase your overall page rank. The higher the page rank, the more traffic you should receive.
Link exchange
Exchanging links with other websites which are hopefully in the same business sector as your own, also has value. These links are not as powerful as the one way links mentioned above but are still worth seeking.
You can speak to other website owners on the telephone or you can send them a quick e-mail to see whether they would exchange links.
How To Obtain Backward Links
I am sure that most people who have a website are looking into ways to help them to attract more people to read their site. There are many differing opinions on the best way to go about doing this but one thing that most people agree on is that it is essential to build up the number of backward links that point to your site. The question is how do we obtain these links?
It is always best to try to get other websites from the same industry as your own to add a link to your site on their site (on the homepage if possible). This is not as easy as it might seem as most of these people will be reluctant to do so. I have, in the past, spent hours phoning and e-mailing the webmasters from different sites which are in a similar field to my own site. Even when only one person agreed to my request after phoning up thirty people, I was happy. I am hoping that the link will stay on this site for a very long time, the longer it does the more value it will be worth to me. This is the value of any backward link. If the page where my link has been added is a high traffic page or has a high page rank value then I am even more fortunate. As an example the link would be of far greater value to my site if it was placed on a page with a page rank five rather than a page with a page rank two.
How many backward links should I be aiming to obtain?
In my humble opinion you have to be careful not to build up the number of these backward links too quickly. It should be an ongoing project throughout the life of the website, this is the art of any decent web promotion service. If as an example you are able to obtain ten every week for five years, this would be superb. Where it can go wrong is if you obtain:
ten in week one
none in weeks two, three and four
three hundred in week five
none in weeks six, seven and eight
two hundred in week nine
This is very irregular and weeks five and nine suggests you have purchased a whole bundle of links. This could quite easily raise a red flag with the search engines.
There is no quick fix, hard work pays off and we all need to have patience. I always look to the long term and believe in time the work I put in today will be of great benefit to me tomorrow.
Other ways of obtaining links is by:
Writing articles – possibly by using an article submission service
Purchasing a text link ad
Out of these two options I prefer the writing articles option. I know from personal experience just how hard it can be at times to motivate yourself to keep writing all of these articles, especially when there are so many other things that you could be doing with your time. There is no gain without pain as my gym instructor once said; and let’s face it writing articles each and every day can be quite painful in the brain development sense. I try to ensure that each article that I write is informative and offers the reader some hopefully good advice. I am somebody who now understands the full value of article marketing and this has enabled me to become far more dedicated than I used to be. I now write, on average, thirty articles per month. It does not really matter what type of website you have whether it is to do with composite doors, regarding personal injury claims or about voucher codes, article marketing works.
I wish you every success with your link building campaign.
Article Marketing – How To Keep Yourself Motivated
I have been writing articles and submitting them to various article directories for around a year now. When I started I felt very fresh and had plenty to write about. After a few months however, I started to get what is known as writers block. I had absolutely no idea what to write my next article about. I am going to be writing about ways in which people can fight back when these periods of writing drought appear, I hop you enjoy the read.
I developed a stutter when I was four years of age and it continued to affect my life for the next eighteen years. I have managed to overcome this speech impediment and as a career I now help other people to achieve fluency. I feel I know quite a lot about the subject and found it quite easy and enjoyable to write about all aspects of stuttering.
After a while I could not think of anything new to write about stuttering, which would be of value to people and made the mistake or re-writing some of the articles using different words. Much to my ignorance I was not aware that this was frowned upon – I now realise that I should have read the article marketing guidelines at the outset – I guess I was just to eager to get started on writing those articles. Either that or employ a company that could provide me with a professional article submission service.
I then wrote about some of the experiences from my own life, like how I coped when my now ex-girlfriend left me and even stories about my dog!
One morning I woke up with very good intentions, I was planning on writing three or four new articles. After turning on my laptop and starting up windows I just sat there hoping that I would gain some inspiration from some where. Come on write something, I tried to tell myself. The problem was that I could not think of anything to write about. I decided to go back to bed. I seem to be able to think clearer from my bed, a bit weird I know.
I decided that I was not only going to write about my own life and experiences but I would also write about my family and friends. There are a number of other subjects that I could quite easily write about including:
The best way to market a website
Web design
Selling cheap hotel deals
Self confidence
Travel
Sport
Business
These are all areas I have a great interest in and even though they are not my main line of business, the articles should be of interest to people. Most of the topics which I have listed are things which I or people I know, have had experiences with. For example a lot of people who stutter including myself in the past, have issues with their self-confidence.
How Can I Increase The Amount Of Traffic To My Website?
One of the best ways of gaining additional traffic is to build up the number of backward links you have pointing to your website. The best form of link is a one-way link, where a website adds a link to your site but does not get one back from you. There are a number of ways of obtaining these type of links including:
Writing articles. Writing articles like this one has many benefits. Other webmasters may add the article to their blog or website and this creates you a one-way link. Then there are the people who get to read the article; these are also people who could visit your site if they clickthrough to it~Then there are the people who get to read the article; these are also people who could visit your site if they clickthrough to it}. This is something that I have been doing to promote my stuttering therapy website and what is more I enjoy writing about the best way on how to stop stuttering.
Contributing to site specific forums. I enjoy reading and contributing to forums. Not only do I learn a great deal, I am also able to get links back to my sites when I make a comment.
Submitting your site to directories.
Making comments on other peoples blogs. This last option is the one that I like the least as it can be very much seen as spam. There are many people who do believe that it can be of benefit; more fool them lol. I actually stay away from anything that could be considered as spam.
If you are struggling to find content you could use other peoples articles to help you. Where possible it would be beneficial to have each site on a separate server. This is of course very expensive and therefore it is not always suitable. This however can be very expensive and therefore for a smaller business may not be best advice.
There are a number of ways in which you can fund the project such as adding adsense to the site as well as affiliate links. This may not bring in huge amounts of money but could go some way to helping with hosting and domain renewal costs – this is something that a good friend once did with his budget package holidays and cheap phone calls websites.
Just think for a moment about how much this site network could be in a couple of years time if you have managed to promote them in the correct way. At this stage you have the option of selling the network and relaxing or enjoying the benefits yourself that it will no doubt bring.