Marbella SEO
Posts Tagged ‘web internet marketing’
Easy Internet Marketing Tips For Small Businesses
The success of web Internet marketing depends on three main factors or elements that you can influence in a positive or a negative way. The success formula consists of a strong product, a solid marketing strategy and a good website to promote the business. Fail with any of these and the future of your business will not look too promising.
Product development
Find out how to develop your product so as to make it fit for web Internet marketing. It is important to know all the features of the product; moreover, you have to believe in it in order to promote it successfully. Exclusiveness matters a lot. Unique products have little or no competition at all, and they can make you reach if you know how to target the market. Think of your product as the element that fills a void in the market! That’s the right plan to follow!
Besides exclusiveness, web Internet marketing depends on product quality first and foremost. You don’t sell a promise, but a real item that should satisfy the customer even beyond expectations!
Design your website well!
Promote your product through a very well defined website. The sale strategy is very important for successful web Internet marketing. Pay attention to graphics, message, user friendliness and headlines. Make sure it is very clear what your product can do for the user. Words persuade people to act! Use them wisely!
Strategies for web Internet marketing!
The final step of any web Internet marketing plan consists in the implementation of the strategies. Make sure you cover both short and long term goals. You can thus maintain and enhance traffic progressively. Start using forums and social networks, write articles for product promotion, choose a matching advertising pattern and start distributing freebies.
In order to keep the traffic steady and targeted, you should create a balance between short and long term goals. If you follow only this three-step formula in detail, you have every chance of massive business success with web Internet marketing.
Your Sales Copy in the Age of Twitter: Adapt or Die
Classic salesmanship in print required a killer sales copy roughly encompassing these 4 elements: Attention, Interest, Desire, Action – the AIDA principle. This was accomplished initially in direct response sales letter and later adapted for the web in the form of the Long Form Sales Letter that we have been accustomed to all these glorious days. For those not familiar with the make up of a sales letter, there are variations but a common theme is effective use of the AIDA principle starting with a hard to ignore attention-grabbing headline, fast-paced action-packed writing, emotionally hooking anecdotes and fantastic claims couched in reality, tons of endorsement from happy customers who used the service or bought the product being pitched and culminating in an urgent call to action. Think you can’t do this with video? Think again, see this illustration of this internet marketing strategy
With the advent of rich media dominated web 2.0 world what becomes of the beloved Long Form Sales Letter? While there’s a valid reason to be concerned, this is no time for panic. Burying your head in the sand would be counterproductive and absolutely useless. There’s a glimmer of hope for those who understand the fundamentals of the sales process. Dan Kennedy’s 6 steps of sales process outlined in his outrageously amazing book “No B.S Sales Success” is the gold standard. Understanding this process and internalizing it should encourage anyone concerned about the shift towards online video. If you understand online video is just another medium to transmit your pitch, then you should have no problem adopting online video as a vehicle for broadcasting your sales message, getting prospects to take action and having them to stampede in a mad frenzy to your website and buy your stuff.
Another reason to be excited about online video, Infomercials – they provide a template that can be adapted, with some tweaks, to devastating effect. You see, while a hyper-texted web was finding its footing, infomercials were the medium of choice for savvy marketers who figured the dead airtime on cable and broadcast TV were a gold mine. Their bet was that there is a huge potential in late night TV viewership and the rest, like they say, is commentary. These savvy early adopters cleaned out their competitors’ clocks. I sometimes wonder out aloud “Isn’t this true for online video today?”. You shouldn’t wait around…!
Ok, If you understand the sales process and can tweak infomercial tactics for the web how could you accomplish this? Before you leap in here’s a cautionary reminder, online sales video must adhere to the same principles that led to the success of the sales letter: Grab attention, hook the prospect and get the viewer to take action. The catch is to do this in about 5 minutes or less. The actual video used in the sales page is only one of a series of videos that you create. The core of this strategy is adding value to your prospects before they buy one single thing from you. Though it’s possible to make your pitch in your first video, you must promise and deliver tremendous value to the prospect if the prospect takes action. Providing social proof, establishing authority and having a ‘reason why’ should be the other key components of your core strategy. This is the secret sauce to video marketing success just as in sales letter – remember the essence of the sales letter hasn’t changed much since Ben Franklin.
Here’s an excellent video that does just that – Spoiler Alert! Self Promo – not that there’s anything wrong with that;). You can start thinking of ways of incorporating its approach to your online marketing campaigns
There’s always understandable angst to adopting new techniques, process and ways of doing things. Yet, adapting to rich media based world is a reality you can’t avoid. Rock and roll with this sucker so that you can dominate your niche. You don’t want me to tell you what happens if you ignore online video…You really don’t…Get to work and take action today, break out the screen cam software, Powerpoint or Keynote Presentation and start playing with that webcam.
In upcoming posts we will discuss tools and services that will make the whole process doable and dare I say, fun eh?