Marbella SEO

With each referral program, you must remember that you want this to do one thing, very well. A referral letter is the “next best thing” to having a personal referral, without that person knowing who will be reading their letter. This can be as simple or complex as you require – as long as the basic message that you want to give is included, then having several is not a bad place to be in.

Every major website out there now has referral letters available to them, called testimonials. Here we have clients who have written in to give the thumbs up to the site or product – doesn’t sound like a miracle, does it? Over 60% of consumers have remarked that they 1) read user generated comments and 2) that their decisions have being greatly influenced by these testimonials. So many companies spend lots of money on customer satisfaction programs and on client follow up.

With competition continuing to grow in todays marketplace, it’s becoming imperative to use programs such as this. Doing the little things has become so necessary that it’s worth mentioning them again briefly.

Ensure the sales process goes smoothly and to your clients satisfaction; follow up, each and every step of the way. When you’re assured of their satisfaction, then ask for a referral – or ask for a referral letter, depending on the product or service you are offering.

In areas where your offerings are not in a wide demand setting that referral letters will be very important, as not everyone will know someone who specifically will want your product, but if they’re happy with your service, they will be more likely to give you a testimonial letter. Since testimonials can increase your business, it’s a strategy that should be company policy – to ask for a referral after any contact with a client.

Integrating these letters into a sales presentation is not always easy or needed, but having them on hand to allow prospects to review an honest assessment by a previous client of your product or service will go a long way to showing that your company holds its responsibilities highly and backs it up. Taking into consideration the effect the referral letter has on sales is not easy and it’s incredibly hard to find metrics to back it up, but it is a known fact that our opinions do affect others, however trivial they may seem to us at the time, and that this influence has a huge impact on every sales arena.