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	<title>Marbella SEO &#187; Optimization</title>
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	<link>http://www.marbellaseo.net</link>
	<description>Marbella SEO</description>
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		<title>Increase Website Revenue With Split Testing</title>
		<link>http://www.marbellaseo.net/increase-website-revenue-with-split-testing-2/</link>
		<comments>http://www.marbellaseo.net/increase-website-revenue-with-split-testing-2/#comments</comments>
		<pubDate>Mon, 31 May 2010 22:11:55 +0000</pubDate>
		<dc:creator>TheMarbellaSEO</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[split testing]]></category>
		<category><![CDATA[website traffic]]></category>

		<guid isPermaLink="false">http://www.marbellaseo.net/increase-website-revenue-with-split-testing-2/</guid>
		<description><![CDATA[For those who own an affiliate site that yields you any kind of money may it be coming from banner advertising campaign or even affiliate products and programs, if you don&#8217;t test your design and copy you may be burning off revenue each day.
Split-Testing is showing half your traffic one particular version of a page, [...]]]></description>
			<content:encoded><![CDATA[<p>For those who own an affiliate site that yields you any kind of money may it be coming from banner advertising campaign or even affiliate products and programs, if you don&#8217;t test your design and copy you may be burning off revenue each day.</p>
<p>Split-Testing is showing half your traffic one particular version of a page, and the alternative 50 % another variation. You will be able determine which website page has brought you the top conversions and display this to every single one of your site visitors.</p>
<p>You are able to splittest whatever you would like! Everything from ad banners, wording, call to actions, layout, photos and also video can be split tested.</p>
<p>A good example of this is to show half of your visitors a reddish colored buy now button, and the other 50 % a black graphic. You&#8217;ll end up being astonished just how these types of smallish style alterations can severely boost sales.</p>
<p>A few years ago I splittested 2 unique head lines on a web site, the first was ‘free ipod touch’ the 2nd ‘claim your free ipod touch’’. The 1st one got a 11% conversion rate, however the subsequent heading lured a fantastic 27% conversion rate.</p>
<p>This really is merely a simple instance of precisely how powerful split-testing your website might be. Additionally you can conduct more complex split testing by rotating several components of your internet page after which concluding on which mixture converted the very best.</p>
<p>You could potentially then take your best converting collaboration and further more improve the conversion rate by operating additional split tests.</p>
<p>Split testing is really an critical way of optimize your internet site to improve its end result without the need to spend money on growing your ongoing amounts of site visitors. Nevertheless a package similar to <a target="_blank" href="http://www.ithinkits.me/review/operation-scar-review">Operation SCAR</a> could help you with this.</p>
<p>If you are not splittesting components of one&#8217;s web page, you ought to be! The Google Websites Optimzier is cost-free and takes care of everything to suit your needs. It really is simple and easy to put in place as well as the instructions are very descriptive.</p>
<p>So what on earth have you been waiting for, start splittesting your website now! When you need more traffic have a a quick read of this <a target="_blank" href="http://www.ithinkits.me/review/operation-scar-review">operation scar review</a>.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Increase Website Revenue With Split Testing</title>
		<link>http://www.marbellaseo.net/increase-website-revenue-with-split-testing/</link>
		<comments>http://www.marbellaseo.net/increase-website-revenue-with-split-testing/#comments</comments>
		<pubDate>Sun, 30 May 2010 07:58:47 +0000</pubDate>
		<dc:creator>TheMarbellaSEO</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[split testing]]></category>
		<category><![CDATA[website traffic]]></category>

		<guid isPermaLink="false">http://www.marbellaseo.net/increase-website-revenue-with-split-testing/</guid>
		<description><![CDATA[For those who own an affiliate site that yields you any kind of money may it be coming from banner advertising campaign or even affiliate products and programs, if you don&#8217;t test your design and copy you may be burning off revenue each day.
Split-Testing is showing half your traffic one particular version of a page, [...]]]></description>
			<content:encoded><![CDATA[<p>For those who own an affiliate site that yields you any kind of money may it be coming from banner advertising campaign or even affiliate products and programs, if you don&#8217;t test your design and copy you may be burning off revenue each day.</p>
<p>Split-Testing is showing half your traffic one particular version of a page, and the alternative 50 % another variation. You will be able determine which website page has brought you the top conversions and display this to every single one of your site visitors.</p>
<p>You are able to splittest whatever you would like! Everything from ad banners, wording, call to actions, layout, photos and also video can be split tested.</p>
<p>A good example of this is to show half of your visitors a reddish colored buy now button, and the other 50 % a black graphic. You&#8217;ll end up being astonished just how these types of smallish style alterations can severely boost sales.</p>
<p>A few years ago I splittested 2 unique head lines on a web site, the first was ‘free ipod touch’ the 2nd ‘claim your free ipod touch’’. The 1st one got a 11% conversion rate, however the subsequent heading lured a fantastic 27% conversion rate.</p>
<p>This really is merely a simple instance of precisely how powerful split-testing your website might be. Additionally you can conduct more complex split testing by rotating several components of your internet page after which concluding on which mixture converted the very best.</p>
<p>You could potentially then take your best converting collaboration and further more improve the conversion rate by operating additional split tests.</p>
<p>Split testing is really an critical way of optimize your internet site to improve its end result without the need to spend money on growing your ongoing amounts of site visitors. Nevertheless a package similar to <a target="_blank" href="http://www.ithinkits.me/review/operation-scar-review">Operation SCAR</a> could help you with this.</p>
<p>If you are not splittesting components of one&#8217;s web page, you ought to be! The Google Websites Optimzier is cost-free and takes care of everything to suit your needs. It really is simple and easy to put in place as well as the instructions are very descriptive.</p>
<p>So what on earth have you been waiting for, start splittesting your website now! When you need more traffic have a a quick read of this <a target="_blank" href="http://www.ithinkits.me/review/operation-scar-review">operation scar review</a>.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Top 5 Website Conversion Tips</title>
		<link>http://www.marbellaseo.net/top-5-website-conversion-tips/</link>
		<comments>http://www.marbellaseo.net/top-5-website-conversion-tips/#comments</comments>
		<pubDate>Fri, 28 May 2010 11:30:10 +0000</pubDate>
		<dc:creator>TheMarbellaSEO</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Optimization]]></category>

		<guid isPermaLink="false">http://www.marbellaseo.net/top-5-website-conversion-tips/</guid>
		<description><![CDATA[There are two crucial factors to a successful, income-generating website: traffic and conversions.  {Clearly, a website that does not get any traffic can&#8217;t possibly be profitable but on the other hand, all the traffic in the world is no use if the website doesn&#8217;t convert visitors into buyers. Of course, getting a constant stream of [...]]]></description>
			<content:encoded><![CDATA[<p>There are two crucial factors to a successful, income-generating website: traffic and conversions.  {Clearly, a website that does not get any traffic can&#8217;t possibly be profitable but on the other hand, all the traffic in the world is no use if the website doesn&#8217;t convert visitors into buyers. Of course, getting a constant stream of new visitors is a base requirement for any kind of online success. But unless the website is designed in such a way that it converts those visitors into customers or subscribers, any traffic you get is wasted.} Here is the list of five tips you can implement in order to improve the conversions of your website.</p>
<p> <strong>1. Place Your Main Converting Action Front And Centre</strong></p>
<p> It&#8217;s absolutely vital to have a clear and strong call to action on your landing page. There should be only one action that the visitor is encouraged to do and it should be front and center. For example, if your goal is to get people to sign up to your list, make sure that the opt-in form is very clearly visible and at least one benefit of subscribing is listed.</p>
<p> <strong>2. Test Positioning</strong></p>
<p> For pre-sales and sales, test order-buttons above and below the fold. Placing an order-button and call to action further down on the page encourages visitors to read more of your content before they are confronted with a buying decision.  Confronting visitors with the buying decision too early can lower your conversion rate. Give your visitors a possibility to order when they are already hungry for it and not before they&#8217;ve had a chance to make up their minds.</p>
<p> <strong>3. Get You Visitors Clicking</strong></p>
<p> Test a multi-page setup against a single-page sales-letter. Having visitor is interact on your page, even if all the interaction consists of clicking through to the next page, can have a very positive effect on conversions.</p>
<p> <strong>4. Colours and Graphics</strong></p>
<p> Test different text- and background-colours. Tweet your font enter text size and to try a few different order-button colours. Sometimes, the most trivial things can make a surprisingly large difference.</p>
<p> <strong>5. Opt-in vs. Sale/Pre-Sale</strong></p>
<p> Instead of sending visitors directly to the sales-page or your order page, make them sign up to your newsletter first, instead. Sometimes, people are more likely to buy when they have had to &#8220;work&#8221; for something (submitting e-mail, confirming, waiting for next e-mail etc.). Apart from that, having people on your mailing list gives you more chances to get in touch with them and pitch them an offer.</p>
<p> If there&#8217;s one common theme among all this it must be: Test, test, test! Get a hold of a good split testing program and install it for your sites, as this can speed up the entire process significantly. For a free option, you can try Google&#8217;s website optimizier and for WordPress sites, there&#8217;s a very practical plugin called <a target="_blank" href="http://richquickreview.com/wp-split-test-review/">WP Split Test</a>. Just keep in mind: If you aren&#8217;t running split tests, you may be missing out on a lot of earnings!</p>
]]></content:encoded>
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		</item>
		<item>
		<title>An SEOGOOG SandBox</title>
		<link>http://www.marbellaseo.net/an-seogoog-sandbox-2/</link>
		<comments>http://www.marbellaseo.net/an-seogoog-sandbox-2/#comments</comments>
		<pubDate>Wed, 12 May 2010 02:55:10 +0000</pubDate>
		<dc:creator>TheMarbellaSEO</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[cutts]]></category>
		<category><![CDATA[engine]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[indexing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[matt]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[ranking]]></category>
		<category><![CDATA[sandbox]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[serp]]></category>
		<category><![CDATA[Spider]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://www.marbellaseo.net/an-seogoog-sandbox-2/</guid>
		<description><![CDATA[A few weeks ago, I presented myself with a challenge  to do some Internet sleuthing and get to the bottom of this perplexing condition that newly search engine optimized websites (that&#8217;s SEO) face known as the Google Sandbox.  At times this endeavor made me empathize with Captain Ahab chasing his white whale, but unlike Ahab, [...]]]></description>
			<content:encoded><![CDATA[<p>A few weeks ago, I presented myself with a challenge  to do some Internet sleuthing and get to the bottom of this perplexing condition that newly search engine optimized websites (that&#8217;s SEO) face known as the Google Sandbox.  At times this endeavor made me empathize with Captain Ahab chasing his white whale, but unlike Ahab, I&#8217;m  not going to meet a watery grave today.  ICMediaDirect.com provides SEOs with life jackets ?so I got that going for me, which is good.The obsession to confirm, pin down, and counteract the effects of this Sandbox is proving as difficult and elusive as any whale hunt I&#8217;ve ever been on.  Before explaining to the uninitiated just what the Sandbox is exactly, or what it&#8217;s purported to be, it warrants mentioning that Google officially neither confirms nor denies its existence.  So from the word  we wade into mystery.  We&#8217;re forced to consider the Sandbox as either a modern quasi-myth of the Computer Age or an actual no man&#8217;s land created by Google where SEOs are pitted against the machine.Kinda cool, right? </p>
<p>This would be a limbo, an undesired waiting room for web properties seeking quality recognition from Google Search Engine Results Pages are, as I like to say, unSERPable.  Incidentally, the stakes are very high, too, since higher rankings mean increased revenue.   The effects of the Sandbox are not in question.  Websites listing with Google are simply beat down in their rankings for no apparent rhyme or reason, thus leaving the afflicted with no avenue of redress but time itself  no magic linking is known to spring sites out.(Though it&#8217;s whispered that influential friends at Google can pull favors.)  New websites and overhauled existing websites (often reworked, ostensibly, for better rankings) are its primary lictims   It was first noticed or acknowledged in October, 2004.  No one outside of Google knows exactly how or why sites are Sandboxed.Here are some Sandbox basics: it only happens to English speaking websites; it is a only phenomenon, need worry; it could last from weeks to a year before release into deserving results rankings; its effects are seen with Google only, so you can rank high on Yahoo and be in the Sandbox (or even rank poorly I have little info handy on poorly optimized websites mired in suspected Sandboxes).</p>
<p>The author&#8217;s huaband is a <a target="_blank" href="http://www.aplus.net.nz/SEO-Web-Design.html">web designer Auckland</a>,and runs a company which provides  <a target="_blank" href="http://www.partydudes.co.nz/">hollowing costume hire</a> and <a target="_blank" href="http://www.computeritservices.co.nz/">computer services</a>.<br />  </p>
<p> </p>
]]></content:encoded>
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		</item>
		<item>
		<title>How to find a SEO Friendly Web Address Quickly</title>
		<link>http://www.marbellaseo.net/how-to-find-a-seo-friendly-web-address-quickly/</link>
		<comments>http://www.marbellaseo.net/how-to-find-a-seo-friendly-web-address-quickly/#comments</comments>
		<pubDate>Sun, 14 Feb 2010 23:57:18 +0000</pubDate>
		<dc:creator>TheMarbellaSEO</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[domain names]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[optimisation]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.marbellaseo.net/how-to-find-a-seo-friendly-web-address-quickly/</guid>
		<description><![CDATA[Let&#8217;s begin this SEO tip on the assumption that you&#8217;ve made a decision about a theme for your new site, and have done some research into the keywords and keyphrases that are associated with it.
Once you have drafted up your chosen list of keywords, and key phrases to target for your website, the next step is to find a suitable, relevant URL. [...]]]></description>
			<content:encoded><![CDATA[<p>Let&#8217;s begin this SEO tip on the assumption that you&#8217;ve made a decision about a theme for your new site, and have done some research into the keywords and keyphrases that are associated with it.</p>
<p>Once you have drafted up your chosen list of keywords, and key phrases to target for your website, the next step is to find a suitable, relevant URL. Something relevant, catchy, memorable and importantly search engine friendly.</p>
<p>We&#8217;ve disovered an easy way to find a keyword-rich, search engine friendly domain name which will help greatly when it comes to Search Engine Optimisation.</p>
<p>An incredibly effective way to find your new URL is to use the <a target="_blank" href="http://www.GoDaddy.com">www.GoDaddy.com</a> bulk domain register tool which can be seen on the bulk domain register web page.</p>
<p>You can search for URLs by simply copying and pasting your keywords and keyword phrases into the domain form input box, and also your selected keyword phrases with the spaces replaced with &#8216;-&#8217; (in notepad, choose &#8216;Replace&#8217; then replace a &#8217;space&#8217; with &#8216;-&#8217;) for example thisismydomain and this-is-my-domain.</p>
<p>After you&#8217;ve done that, tick the three most popular extensions (com, net and org) and you&#8217;re done! (I personally wouldn&#8217;t choose any others if you&#8217;re after the most hits). You can search up to 500 keywords or keyword phrases at a time, and it&#8217;s an incredibly rapid process.</p>
<p>If your website topic is a highly competitive one, you may find that a lot of the domain names are already taken, and the website will let you know which ones have already gone. If you&#8217;re very fortunate you&#8217;ll be able to register a domain name which is also your main focus keyword or keyword phrase, and that will be very beneficial when it comes to ranking highly in the search engines!</p>
<p>To find more simple Search Engine Optimisation (SEO) tips, please visit <a target="_blank" href="http://www.seooptimisation.org/">SEO Optimisation</a>, a new, easy to follow <a target="_blank" title="SEO Optimisation" href="http://www.seooptimisation.org">SEO blog</a> which will guide you through everything you need to know to rank higher in the search engines.</p>
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