Marbella SEO

Opt-In Email Marketing is an amazing way of reaching a highly targeted audience of potential buyers. To begin, you'll need to ensure the 1st page people see is an opt-in page. This is often referred to as a squeeze page or squeeze page, and is essential in Opt-In email marketing. This opt-in page is a simple but surprisingly strong tool you must have as the 1st page folk see. The reason? It converts traffic to possible customers because you can keep in contact with anyone who opts in, many times for years to come. It’s a real asset.

To begin, you’ll need to ensure the first page people see is an opt-in page. This is also known as a squeeze page or capture page, and is essential in Opt-In Email Marketing. This opt-in page is an easy but surprisingly robust tool you've got to have as the 1st page people see. The reason? It converts traffic to possible clients as you can keep in touch with anyone who opts in, many times for future years.

It’s best to keep your opt-in page simple (you can always redirect them to your more pretty page/site after they fill in the details and collect their gift!)
Have a look around the web for opt in pages in your niche, with free reports or audios that seem to convince you to need to put in your info to get the gift. If it worked on you, it will probably work on your audience in your niche.

So then, just click in your browser View Source, and you can copy and paste the html code into a simple free html editor like NVU, or the one of your choice.  Now, you can have a template to work with. Of course you'll need to change it to make it more original, and be careful not to use any photographs that are copyrighted for example. However, you’ll have a good basic template to work with there.

Remember with these opt-in pages, pretty usually does WORSE than ugly. So, make it simple, keep it imperative, and make sure that you are listing real benefits to your potential customer as to why he can instantly BENEFIT from the free gift on offer.  As for where to get the free gift, one way is to take existing PLR documents off the Internet and improve upon them, changing up titles and improving content.

Another option, simply write your own 10-15 page document from what you know about your niche (or record a short audio or video) keeping in you’re your gift should solve some problems for your audience- that should be the focus of this gift to increase opt-ins.  Your goal for opt-in rates when giving away a free gift should be a 50% or more opt-ins for all visitors to the page.

To collect the first names and email addresses of your new potential customers, make sure you have a good autoresponder and NOT a free one.