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You read countless articles and heard the advice from the “experts” and you realized that you are leaving money on the table by not having a opt-in list. Now you will finally decide to create that popup window and the squeeze page for your website. Then it happens, you thought you knew everything there was to know about email marketing and you followed the advice others gave you, just to find out that you are not making a profit.

You have worked your list and did everything possible to offer great value to your readers to get them to buy. After months have gone by you discover that you are loosing money after looking at your stats and sales.

You may ask yourself what you have done wrong if you see many others who have found success. Then you start to ask yourself whether you have picked the wrong topic of an unpopular topic. Do not get down on yourself or start to question everything. Follow the tips below to help you get your list going, or to rejuvenate a list you already have.

~*~ Building Trust With Your List Subscribers Old And New

* First and foremost you must be able to build a foundation of trust with your readers and any possible new subscribers. Customers need to know that they can trust a business so trust should be a part of any business model. Your customers must have the feeling that you are an expert in the topic you have chosen to build your list around.

Join article directories and then write 40 or so articles for them and submit to each. Do not submit them all at the same time, be sure to spread them out over a period of several weeks. Make sure that you have a filled out author profile and that you utilize the author resource box.

Next you’ll want to join up on related forums that are based on your topic and join the conversations and start offering advice. Be helpful to others and help them in areas that you are equipped to help. When you join a forum be sure to fill out your profile and include a signature file and remember to be kind to other forum members. Do not try to hide anything on forums, tell them your name and how old you are and the state you live in.

* Have others review your products or services and post testimonials on your site. Be sure the testimonials you gather are real and unedited, and be sure they link to the persons website. If you have a good reputation on different forums, you can ask your fellow friends to provide a review of your products.

~*~ Find The Proper Fix For Your Customer Problems

Help others by creating products or find products that you can promote to those people. Product creation should be rather easy if you already have knowledge on your chosen topic. Do not forget that you can use Google to search for affiliate programs about your topic and it will make great research too.

* Make sure that you do your research, even if you already know about the topic you have chosen. You can use places like Yahoo Answers to get ideas on what people are looking for and what solutions they need to fix what problems they have. Investing your time in doing research could pay you back 10 fold.

~*~ Making Friends With Other Opt-In List Owners

* This would be greatly beneficial to you and your business, especially if the list owners already have launched a successful list. These list owners would already have experience in this venture and experience is still the best teacher. Since list owners have already been through it all, they can provide you with the knowledge you need.

Find friends in fellow list owners because they could become future joint venture partners. Once a joint venture is in place, the products are promoted to the lists and the commissions are split between the owners. This will prove to be helpful when the list owners are using the same niches that you are using.

Building a profitable opt-in list don’t just happen overnight. There is time and research involved and many preparations that need done. As your opt-in list grows make sure to maintain quality and treat your subscribers very well. Be sure to keep everything very organized and if you need help feel free to ask your list owner friends. Be sure your subscribers remain happy and satisfied and they will be willing to buy from you.

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