Marbella SEO
Posts Tagged ‘marbella web site marketing’
Why to Use White Hat SEO Instead of Black Hat SEO
Getting in the top in search engines is very hard job. If you are targeting high competitive keywords it may take a long time to get into top 10. In this situation many webmasters have a dilemma — continue with white hat SEO or try some dirty tricks? Let’s have a look at advantages and disadvantages of both solutions.
There are one basic advantage and disadvantage of white hat SEO. You don’t risk penalization but it needs quite a long time to succeed. On the other hand black hat SEO can speed up the process. But there are some very strong reasons why never use black hat tactics:
1. Black hat is not ethical. In other words it is pure cheating. If the ethics is not argument for you continue reading the other reasons.
2. If you use hidden text you will be probably reported by your competitors. It is not difficult to find the hidden text on the page. Just press CTRL + A and you will see everything including the hidden text. Every page can be also explored using “view page source” function.
3. Spamming the weblogs and forums doesn’t work in the long run. It cannot be called regular link building method. Most of these links will be deleted in a few hours or days. Good forums have moderators who can delete spam very quickly. Weblog comments are usually moderated so the spam will never appear on the site. And most of the blogs which are not moderated have nofollow attribute. It means the links from such websites are ignored by search engines. The remaining links which can have some positive SEO impact will be deleted as soon as the site owner find them. If you get a lot of such links which will be deleted in a few days or weeks Google will think you are buying links and it can hurt your SE ranking.
With good SEO strategies you can expect a lot of visitors which will come to your website and earn you good money. To get the highest conversions your site should load as quickly as possible because your visitors will leave it if they will need to wait too long. Good uptime is also very important. You will not make single sale if your website is down. For this reason many webmasters recommend web hosting from MarbleHost.com.
Article Source: http://EzineArticles.com/?expert=Bedrich_Omacka
Stay Away from Black Hat SEO Companies
If you are a serious online entrepreneur you probably have a website and want to see it at the top of the search engine results. You know that SEO – search engine optimization – is what it takes to see your dream come true, so you decide to hire a company. You browse the web and read: “top 10 position guaranteed”. That’s exactly what you’ve been dreaming for, that’s exactly what you should not buy!
No one, but no one could ever possibly guarantee you a top ten position in the search engines. There are no secret SEO techniques; no magic tools that can make your site reach the top over night. There are, however, some tricks. Many so-called SEO firms still use them, to make money fast. But their techniques will only hurt your site. Let’s say your site will, indeed, appear in the top of the search results for a while. With a little bit of luck it will even stay there longer. But once the search engines discover it, they will seriously penalize it. Using tricks to fool the search engines is called black hat SEO – and if you want to have success in the long-term and promote a serious online business you should stay away from black hat SEO techniques. In short, here is what you should avoid:
Stuffing your pages with keywords. Don’t stuff your web pages with keywords or text of the same background color. Guess what? Search engines can detect that and the result will be catastrophic for the website. For example getting banned out of Google.
Invisible text. That’s about the same with keyword stuffing. Even though the invisible is not keyword rich, it will still be considered “spammy” by the search engines. What’s the use of invisible text anyway?
Doorway pages. Don’t use them. Doorway pages are “fake” pages, customized for a particular keyword or phrases and programmed to be seen solely by the search engine spiders and not by visitors. This is bad SEO. All the philosophy behind search engine optimization is related to improving user experience. Building web pages no one will ever see is not an unethical approach to SEO. Google, and all the other search engines, have strict policies against doorway pages.
Linking farms. Again Google: Google does not like artificial linking (link farms and link stuffing). Linking to spam sites may get your site penalized.
In conclusion, using any techniques considered spammy and unethical by the search engines could damage your site. Many of these techniques might work in the short-term but, unless you want your site flagged or banned, do avoid them. On the other hand, black hat SEO raises questions when it comes to the general credibility of your online business and website.
Instead of going for black hat SEO, fix your site and optimize each page. When you do it, don’t think solely about the search engines. This should be your second thought. Your main concern should be whether the visitors find the site useful or not. Bottom line: optimize your website for the users and the search engines, using ethical tools.
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects
Make A Website in minutes with HighPowerSites or Build A Website with BuildAGreatSite
Start your own ebook business and Resell Ebooks with BooksWealth
Article Source: http://EzineArticles.com/?expert=Scott_Lindsay
Home
If you have a web site related to marbella its important to get noticed in the search engines for the terms that relates to your business.
If for example you sell marbella property or sell furniture packs in marbella, its important to seo the site and target good seo keywords related to marbella.
There is no point in being number one for a keyword or phrase that no-one is searching for. Some marbella seo’s will give you the pitch about how they have made their client number 1 for such and such a term but at the end of the day its about traffic and converting those leads into sales, not being number one for a useless keyword or phrase. You cant convert leads in to sales if no-one is visiting your marbella web site.
Seo is all about knowing which seo keywords to target and if your web site is marbella based then you need to carefully look at and analyse marbella seoable keywords and phrases.
Basically, marbella seo is about knowing which keywords and phrases to target and this is accomplished with extensive “keyword research”.
You should be asking the following questions when optiminsg your site for marbella seo.
Does the term have much competition?
There is no point in trying to chase keywords that you have no chance of ranking for. Unless you have a huge budget there is no point in bringing a knife to a gunfight. Look for keywords and phrases that dont have much competition. This is called “niche keywords”. Niche keywords are phrases that have traffic but less competition. These niche keywords are also commonly known as “long tail keywords”. So if your marbella seo efforts are aimed at marbella property, then perhaps you should look at (for example) “marbella villas for sale”. I think you get the idea.
Is the phrase popular?
At the other end of the scale, there is no point ranking number one for a term that noone searches for. Many marbella seo companies will actively rank clients for terms that either have no relevance or zero traffic and then claim that they got the client number one positions on the search engines. Its pointless. There is no value in being number one on google for “marbella property estate agent in marbella spain”. Yes you will probably get to number one for that but you will get zero traffic from it. Dont include non popular phrases in your marbella seo strategy.
Does the phrase fit with your target market?
You want to get people filling in forms and buying your product. You marbella web site should be relevant to the phrases that people are looking for. What would be the point if you were a marbella property company concentrating its marbella seo efforts on phrases such as “marbella footwear” or “marbella furniture”? The relevancy of your marbella property site to these people would be pointless and for the vitir, dissapointing.
When embarking on your marbella seo strategy its very important to include teh above questions becasue its the foundation of all your seo. All your incoming links will include anchor text based on your keyword research, your content will include text based on your keyword research, your page names will be based on your keyword research.
So you see? Marbella seo starts with keyword research.
If you are just beginning and fancy doing your own marbella seo, then check out the great free keyword research tool from google.