Posts Tagged ‘leads’

Sales Success Is Yours When You Track Your Leads

posted by TheMarbellaSEO 7:35 AM
Monday, May 10, 2010

Sales leads are not typically covered in sales training books or courses as thoroughly as other parts of the sales process such as closing the sale.  The sales process begins with generating leads, so it is important to understand as much as you can about them in order for your business to be as profitable as possible. 

Are you able to name the number of leads you got over the last month? Most people can answer that question with a handful of leads that have high potential or resulted in a sale, but a large number of potential leads fall out of the process, sacrificing possible sales. 

So, what’s the big deal anyway?  The more you know about your leads the more successful your business will be, because generating leads is the first step to making sales.  And, wouldn’t it be worth it to use some of the things you learn about your leads to cut marketing costs or the time you spend getting leads? 

Your first action plan is to create a way to track key information about the ways that you generate your leads.  Here are a few areas to start analyzing: 

1. What is the main venue through which you get your leads? Before a lead becomes a lead, they are only prospects – someone who visits your website or that you meet at a networking group.  Identify your main sources for gathering prospects, such as the Internet, trade shows, networking events, or direct advertising.

2. What “specific sources” do your leads come from? Organic search, PPC, a specific networking event, another website, response to a blog post on someone else’s blog, or a specific advertising campaign are all examples of specific lead sources.

3. Last, what quality would you rank the leads you get from the sources you defined in the earlier steps?  An effective way to come up with this is to assign a percent value to every lead a source provides.  So, if a lead actually results in a sale, it receives a higher percentage value than one that expressed interest but didn’t get past the proposal stage.

Once you know where your best leads originate, you will find you are able to spend your marketing dollars and your time much more efficiently. 

Get more small business success strategies and claim your free white paper: “7 Ways Your Stone-Age Accounting System is Stealing Money From You Every Day … And, How to Get it Back This Year”  to learn about an online accounting program that makes it simple to track your leads and conversion rates.

Do you know the number of leads you need to generate to reach your income goals? As simple as this question might be, I’ve found very few people actually have this number in the top of their minds.

There are two factors to take into consideration.  First, there are your expenses.  You should make sure to have an online accounting program advanced enough to help you analyze your costs and how they relate to your profitability. 

The next factor to take into consideration is how successful you are at converting sales from your leads (conversion rate).  If you are successful at lead conversion, you will see a significant improvement to your bottom line. 

Let’s take a look at the process more closely:

The first step is to determine your monthly sales goal. For our purposes, let’s use $100,000 as your monthly sales goal.

The next step is to work out what your conversion rates are. In order to keep this example easy, suppose that all of your leads come from your website. 

Suppose you convert 2 and a half out of 1000 visitors into paying customers. That’s a .25% conversion rate.

This is the calculation you can use to determine how many visitors you will need to your website to meet your income goals.  Let’s assume every conversion will actually purchase from you in order to keep it easy.

(Desired Sales / Sale Price / Conversion Rate) X 100

The formula would look like this, if you want to achieve $100,000 a month in sales, you have a conversion rate of .25% and your average sales price is $20:

($100,000 / $20 / .25) X 100 = 2,000,000 visitors needed per month to achieve your sales goal.

Yikes!  That is a lot of visitation!  Luckily, there are a few adjustments you can make.  You can change your price. You can change your visitation, or you can change your conversion rate.

Many begin by increasing the conversion rate. If you test a bit, it’s actually quite easy to bring a .25% conversion rate into the 1.5% or even 2% range.

Let’s look at the difference that would make using the formula:

($100,000 / $20 / 2) X 100 = 250,000 visitors per month to achieve your sales goal.

What a difference! 

By increasing your average sales price to $47, you can improve your results even more:

($100,000 / $47 / 2) X 100 = 106,383 visitors per month to achieve your sales goal. 

Everyone would rather work smarter than harder.  Hopefully these examples drive home the importance of planning the leads you will need to reach your sales goals, and testing the factors you can change to become more efficient. 

Get more small business success strategies and claim your free white paper: “7 Ways Your Stone-Age Accounting System is Stealing Money From You Every Day … And, How to Get it Back This Year”  to learn about an online accounting program that makes it simple to track your conversion rates.

How many leads do you need to make the amount of money you want to have in a year? While this may seem like an easy question, not a lot of people can come up with the number.

There are two things to consider regarding this question.  The first is your costs.  You should make sure to have an online accounting program advanced enough to help you analyze your costs and how they relate to your profitability. 

The second factor is your ability to convert leads to sales (conversion rate).  If you are successful at lead conversion, you will see a significant improvement to your bottom line. 

Let’s take a look at the process more closely:

The first thing you will do is to work out what sales level you want to achieve each month. Let’s use $100,000 as the figure for our purposes.

The next step is to work out what your conversion rates are. In order to keep this example easy, suppose that all of your leads come from your website. 

Assume that you are able to convert 2.5 visitors into sales for every 1000 visitors to your website. Your conversion rate is .25%.

Use this formula to figure out how many visitors you would need to your website to acquire enough leads to get the sales you want.  Let’s assume every conversion will actually purchase from you in order to keep it easy.

(Desired Sales / Sale Price / Conversion Rate) X 100

Therefore, if you have a $20 average sales price, a conversion rate of .25%, and you want to achieve sales of $100,000, your calculation would look like:

($100,000 / $20 / .25) X 100 = 2,000,000 visitors needed per month to achieve your sales goal.

Yikes!  That’s a lot of visitors!  Now, there are a few things you can do to change things.  The average price can increase. Or, you can increase your visitors or the conversion rate.

Many begin by increasing the conversion rate. It is very possible to increase to ablut 2% from an original .25% rate.

Look at how that will affect the calculation:

($100,000 / $20 / 2) X 100 = 250,000 visitors per month to achieve your sales goal.

What a difference! 

You can improve things even more by raising your average sale to $47:

($100,000 / $47 / 2) X 100 = 106,383 visitors per month to achieve your sales goal. 

Today, it’s all about working smarter, not harder.  Hopefully these examples drive home the importance of planning the leads you will need to reach your sales goals, and testing the factors you can change to become more efficient. 

Get more small business success strategies and claim your free white paper: “7 Ways Your Stone-Age Accounting System is Stealing Money From You Every Day … And, How to Get it Back This Year”  to learn about an online accounting program that makes it simple to track your conversion rates.

How To Increase Sales By Tracking Leads

posted by TheMarbellaSEO 9:15 AM
Thursday, March 25, 2010

Most sales training books and courses spend a lot of time on closing the sale, but very little time is spent on discussing the leads that, well, lead to those sales.  The sales process begins with generating leads, so it is important to understand as much as you can about them in order for your business to be as profitable as possible. 

Can you count the number of leads you received over the past 30 days? Most mentally review and can name a handful of quality leads they talked to, but a good amount of potential leads are lost every month. 

What’s the big deal?  Because a company spends so much time and money to get leads, the more you know about them, the more profitable the business will become.  And, if you can use your newly found information to either reduce the cost of your marketing or the time that you spend, wouldn’t that be worth it? 

First, you need to be able to track specific information about how you get leads.  Here are a few areas to start analyzing: 

1. What is the main venue through which you get your leads? Before a lead becomes a lead, they are only prospects – someone who visits your website or that you meet at a networking group.  Identify your main sources for gathering prospects, such as the Internet, trade shows, networking events, or direct advertising.

2. Then, answer the question, what specific sources do you get your actual leads from? For example, specific sources could be a particular trade show, an online blog a direct advertising campaign, an existing client referral or a pay per click advertising campaign.

3. Finally, what is the quality value for each of the leads you receive from those general sources and specific sources?  I have found that this is easiest to derive by assigning a percentage value to every lead received from a source.  So, if a lead actually results in a sale, it receives a higher percentage value than one that expressed interest but didn’t get past the proposal stage.

You will be able to spend your marketing budget and your time much more efficiently once you understand where you leads come from and the quality of those leads. 

Get more small business success strategies and claim your free white paper: “7 Ways Your Stone-Age Accounting System is Stealing Money From You Every Day … And, How to Get it Back This Year”  to learn about an online accounting program that makes it simple to track your leads and conversion rates.

Tracking Conversions to Achieve Your Business Goals

posted by TheMarbellaSEO 12:47 PM
Monday, March 22, 2010

Do you know the number of leads you need to generate to reach your income goals? While this may seem like an easy question, not a lot of people can come up with the number.

There are two things to consider regarding this question.  The first is your costs.  You should make sure to have an online accounting program advanced enough to help you analyze your costs and how they relate to your profitability. 

Second, you need to know how well you are able to turn your prospects into sales (conversion rate).  If you are successful at lead conversion, you will see a significant improvement to your bottom line. 

Let’s take a look at the process more closely:

The first thing you will do is to work out what sales level you want to achieve each month. For our purposes, let’s use $100,000 as your monthly sales goal.

The next step is to work out what your conversion rates are. Let’s suppose that all of your leads are generated through you website in order to keep this example simple. 

Assume that you are able to convert 2.5 visitors into sales for every 1000 visitors to your website. That’s a .25% conversion rate.

Use this formula to figure out how many visitors you would need to your website to acquire enough leads to get the sales you want.  To keep it easy, suppose that each conversion will ultimately result in a sale.

(Desired Sales / Sale Price / Conversion Rate) X 100

So, if you want $100,000 in sales and your average sale price is $20, with a conversion rate of .25%, the formula would look like this:

($100,000 / $20 / .25) X 100 = 2,000,000 visitors needed per month to achieve your sales goal.

Yikes!  That is a lot of visitation!  Now, there are a few things you can do to change things.  You can change your price. You can change your visitation, or you can change your conversion rate.

Many begin by increasing the conversion rate. If you test a bit, it’s actually quite easy to bring a .25% conversion rate into the 1.5% or even 2% range.

Take a look at the difference that makes to the number of visitors you need to achieve your goals:

($100,000 / $20 / 2) X 100 = 250,000 visitors per month to achieve your sales goal.

What a difference! 

By increasing your average sales price to $47, you can improve your results even more:

($100,000 / $47 / 2) X 100 = 106,383 visitors per month to achieve your sales goal. 

Today, it’s all about working smarter, not harder.  Hopefully these examples drive home the importance of planning the leads you will need to reach your sales goals, and testing the factors you can change to become more efficient. 

Get more small business success strategies and claim your free white paper: “7 Ways Your Stone-Age Accounting System is Stealing Money From You Every Day … And, How to Get it Back This Year”  to learn about an online accounting program that makes it simple to track your conversion rates.

Do you know the number of leads you need to generate to reach your income goals? While this may seem like an easy question, not a lot of people can come up with the number.

When answering this question, there are two considerations.  Expenses are your first consideration.  You should make sure to have an online accounting program advanced enough to help you analyze your costs and how they relate to your profitability. 

The next factor to take into consideration is how successful you are at converting sales from your leads (conversion rate).  The more efficient you are at converting leads, the more income you will be able to make. 

Let’s take a look at the process more closely:

The first step is to determine your monthly sales goal. Let’s use $100,000 as the figure for our purposes.

Next, you need to calculate your current conversion rates. Let’s suppose that all of your leads are generated through you website in order to keep this example simple. 

Now, let’s say that for every 1000 visitors, you “convert” 2.5 into sales leads. You have a .25% conversion rate.

Here is a formula to calculate the number of visitors your would need to meet your monthly sales goals.  To keep it easy, suppose that each conversion will ultimately result in a sale.

(Desired Sales / Sale Price / Conversion Rate) X 100

Therefore, if you have a $20 average sales price, a conversion rate of .25%, and you want to achieve sales of $100,000, your calculation would look like:

($100,000 / $20 / .25) X 100 = 2,000,000 visitors needed per month to achieve your sales goal.

Wow!  That is a lot of visitation!  Luckily, there are a few adjustments you can make.  You can increase the average sales price. You can change your visitation, or you can change your conversion rate.

For most people, the best place to start is conversion rate. It is very possible to increase to ablut 2% from an original .25% rate.

Let’s look at the difference that would make using the formula:

($100,000 / $20 / 2) X 100 = 250,000 visitors per month to achieve your sales goal.

That’s a nice change! 

By increasing your average sales price to $47, you can improve your results even more:

($100,000 / $47 / 2) X 100 = 106,383 visitors per month to achieve your sales goal. 

Everyone would rather work smarter than harder.  Hopefully these examples drive home the importance of planning the leads you will need to reach your sales goals, and testing the factors you can change to become more efficient. 

Get more small business success strategies and claim your free white paper: “7 Ways Your Stone-Age Accounting System is Stealing Money From You Every Day … And, How to Get it Back This Year”  to learn about an online accounting program that makes it simple to track your conversion rates.

Finding Leads For Your Affiliate Marketing Business

posted by TheMarbellaSEO 7:14 PM
Friday, December 4, 2009

Affiliate marketing is a common online marketing technique. It helps you target your audience and reach them through various effective means of marketing. Here, the affiliate is compensated by the main advertiser, based on the number of visitors brought to the site or the number of customer who buy the advertised product, as a result of the marketing carried out by the affiliate, to promote the product. It is a method used by owners of websites to drive traffic to their website from another website. This is done to help generate leads. Simply asking a person to go to a particular website to check out the products that they have on offer, may no longer work. However, there are quite a few techniques to successfully generate affiliate marketing leads. Go to list laundering review.

As pointed out before, affiliate marketing leads can be generated in a number of ways. One way of doing so is by search engine optimization, commonly known as SEO. The higher your website ranks on the page of a search engine, the more the traffic to your website. This is usually done to generate higher sales of the products on the website. This is where the keywords come in. So remember to think like a client does and associate appropriate keywords on your website.

Another effective way to generate affiliate marketing leads is with the help of email marketing. This is where promotions are done via emails and advertisement links. This marketing technique is usually carried out after obtaining a mailing list of potential customers who may be interested in your product. No wonder affiliate marketing is so popular. They generate leads and gets marketing done in an easy and an effective way. Go to google terminator review.

Displaying advertisements on frequently visited web pages, using attractive wording and pictures of the product you wish to sell, in order to grab the attention of the potential buyer, and writing articles to promote the product is yet another way to generate affiliate marketing leads. These advertisements and articles should be aimed on sites that are connected to the merchandises you sell, as it is unbelievable that a person would be drawn to an advertisement promoting furniture on a site that deals with gardening.

Remember therefore that the key to effective generation of affiliate marketing leads is firstly, to understand the needs of your potential buyer, which may of course require a bit of research and secondly, to put  this knowledge to good use to help you communicate better with the potential buyer and convince them to purchase your products. Auto profit launcher.

Ameriplan Business Opportunity – A Review

posted by TheMarbellaSEO 5:50 AM
Monday, August 31, 2009

Ameriplan

The Ameriplan Income Opportunity is probably the most disputed business on the Internet. On one hand, people claim it’s a wonderful plan with good benefits and go so far to say you could earn six figure incomes as an Ameriplan distributor. On the other hand, there are people who claim Ameriplan’s a scam and that it’s impossible to earn a decent income from this opportunity. So whether you’re working with Ameriplan or planning to join, find out more about this business before getting in too deep.

•    Ameriplan – Where It All Started
In 1992, twin brothers Dennis and Daniel Bloom started the Ameriplan venture to enable people to avail medical treatment at a rebated rate.This was a big boon to many people who had no insurance cover or were underinsured especially in a situation where dental, vision, medical and pet care costs were sky-high.For a small monthly fee ranging from $11 to $20, members of Ameriplan USA could avail discounts of up to 80 % on their medical costs.

•    Numbers Of Ameriplan USA
Statistics say almost 70% of Americans don’t have enough insurance cover.This is good news to distributors to market Ameriplan Health. The Ameriplan Health Care discount program is accepted by over 30000 dental providers, 60000 Medical providers, 7500 Chiropractic providers, 56000 retail pharmacies, 12000 optical providers and 4000 hearing care providers.

•    Show Me The Money For Ameriplan USA
Distributors for Ameriplan are called Independent Business Owner (IBO). To become an IBO, you need to pay a start up fee of $20 and a monthly fee of $50.The earning potential offered by Ameriplan is quite tempting. IBOs get 30% commission on orders, a good residual income, a daily pay check and Ameriplan benefits to family members. There’s a good support system with 45 regional offices to help IBOs. Initial training and material is offered to all reps when they join.
So Ameriplan has an unmatched, yet simple to promote product line, a huge potential market with over 70% Americans being underinsured and a great compensation scheme that offers good residual income; definitely IBOs would have made millions with this income opportunity? The truth is, Ameriplan reps don’t really earn that much. The reasons?

-    Though offline marketing training is offered, it’s not reliable. You cannot earn money by just promoting the product among people you know or by cold calling prospective clients.
-    It’s not easy to find people who don’t have enough insurance cover to market this product.

Overcome these problems by making people approach you instead of you having to go from place to place trying to locate people who are in need of Ameriplan’s services. Just launch your business in the internet and see people coming to you with orders. Facebook and articles marketing are just a few approaches to establish a successful internet business and to get interested parties to approach you.

5Linx Income Network Marketing Review

posted by TheMarbellaSEO 5:26 AM
Monday, August 24, 2009

5Linx Business Review

Frankly, MLM businesses are not in my list of favorites because of their tall claims that induce people to join and later suffer through an unsuccessful investment. So it was refreshing to read about the 5 Linx distributor plan that renders no false assurances to draw in reps and renders a plain depiction of what one could expect to earn. The company just presents a clear, practical estimate of what reps actually earn; they are transparent about the truth that the individual’s income is completely dependant on his or her sales contribution.

 

The Background

5 linx is a distributor of telecommunication equipments and technology and offers mobile phones, wireless internet, VoIPs and satellite TV. 5 Linx has made news for being one of the fastest growing companies in the United States and is well known by both consumers and people in the industry . To become a 5linx distributor, you need to put in a small amount of investment along with a monthly fee.

 

The 5Linx advantage

The products and services provided by 5 Linx are indispensable in this advanced technical environment.This field witnesses continuous advancements in technology; so people keep purchasing products that have the latest technical advancements. 5Linx is known in the market for its friendly after-sales care and good team of marketing managers. As a rep, you get training and resources from the company to market services and a wonderful opportunity to profit if you do a good job.

 

Cons of 5 Linx?

Most people are deterred from joining 5Linxs because they don’t want to invest money. After all, no one’s sure if they’ll get their investment back.. Being a distributor is tough. Although you may get trained by 5Linx, a lot of effort is needed on your behalf to to sell well, build a customer base and form your own unit . The true potential lies on the Internet and most companies don’t recognize this. They do not and will not train you properly to market your products through the internet through popular sites such as PPC, Facebook, Twitter, Article Marketing and lots of other areas.

 

Appraisal –

5Linx has for sale products that are not too difficult to promote and sell. Heed however, the fact that there’s a big contest in this market! Hence, to get to the top of the ladder and get to the position of Senior Vice President where you could get to earn staggering rates of commissions and perks, you need to know the best techniques.

To sum up, 5Linx is without doubt a good investment, however make sure you know the best selling tricks to be a champion and not just a profit maker. Get to know how to promote the products you sell through the internet and how to thrash the opposition.

Amazon Herb MLM Peek Inside: Risky Business?

posted by TheMarbellaSEO 5:26 AM
Monday, August 24, 2009

Amazon Herb Opportunity

Staying healthy is often a challenge in an increasingly toxic world.The Amazon Herb Company offers the inherent goodness and nourishment of medicinal plants from the Amazon rainforest to keep your body fit. Rainforests have amazing reserves of herbs that protect, cure and cleanse the body.The Amazon Herb Store has tapped the richness of the rainforest to make a wide range of products that are highly beneficial to the body. Come let’s explore this company and the earning potential

· Background of Amazon Herbs

The Amazon Store was founded by Amazon John Easterling, a scholar in Environmental Studies.He studied the therapeutic properties of rainforest plants in Amazon. After an experience where he himself was cured of a life-threatening condition with the help of herbs from the Amazon, he started the Amazon Store with an aim to distribute the treasure of the rain forest through MLM.

· What Does Amazon Herb Sell? –

- Zamu – This is one of the main products of Amazon; it uses the natural wholesomeness of the Camu camu berry and other rainforest herbs to bestow a healthy body. The Zamu drink is said to have a wealth of nutrients and the company claims it also tastes good.

- Lluvia – The Lluvia skin renewal system nurtures your skin and a cleansing system that helps remove polluting agents and keep your skin fresh and youthful.

- Amazon has various other products that help in quick healing of muscles, helps in easy absorption of food and other herbal tea, shakes and medicinal products.

· Amazon Herb Co Business Opportunity

Amazon has an auto-ship program that requires members to pay $100 each month; once you join this program, you get entitled to commissions of 40% on your sales and other perks on hiring and motivating members.

· My opinion on the Income opportunity

Amazon herb Store has a terrific product range; there’s no doubt about this. What could be problematic is the task of selling nutritional products in a market that’s dominated by junk food.

For a company with a highly marketable product, Amazon’s training for reps seems quite inadequate. They use the outdated marketing mode of cold calling or speaking to your warm market to promote your products which is not very effective in today’s market.

· Suggestions

As an income opportunity, there’s good scope to earn from Amazon products. The simple act of launching your business online and promoting products through the net is enough to bring about a drastic improvement in your sales. Just use online marketing tools and see your profits soar. Learn to tap the resources in the internet to get best results.

 
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