Marbella SEO

A few weeks back, WebProNews carried a report about Google discarding PageRank from Webmaster Tools. Susan Moskwa, a Webmaster Trends Analyst at the leading search engine said, “We’ve been telling people for a long time they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true,” she explained. “We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look for it.” As it stands now, PageRank is deleted from Google WebMaster Tools  but it still shows up in the Google Toolbar.

I’m not sure why Google recommends that we shouldn’t put too much weight on the information reflected in PageRank when it’s unmistakable to all that nearly everyone of us lean on these statistics when reviewing the  results of our search engine optimization and marketing strategies and given that most of us agree that a high PR results in further popularity for our online business then, Page Rank should be given some significance when we evaluate our efforts.

Titus Hoskins, a Search Engine Marketer and author of ‘Does Google Page Rank Count Anymore?’ wrote in his article that, “For years, Google has been downplaying the importance of Page Rank and states that it’s only one of about 200 ranking factors which determine how Google ranks its index for keywords”, emphasized the results of  obtaining high PR popularity on  online  establishments, and I  suppose that  a lot of  what he mentioned  made a lot of sense.

Titus Hoskins argue about the effect of a superior page rank announcing that,  “Obtaining a high PR7 or PR8 simply means more business and revenues. Placed against a PR1 site, a PR8 will win more respect in the eyes of potential clients and can produce enormous profits for the site owner.”

So where does this potential client respect emanate from? It comes from their respect of Google obviously. Titus Hoskins addressed the  respect and brand identification Google has by saying, “Google has established an unmatched credibility and brand recognition in the eyes of potential customers visiting your site. Web users trust Google for guidance and direction”, and as an internet marketer, Hoskins is astonished by the way Google affects the online community. Regarding this he said, “I am completely amazed each day at the marketing power Google now commands with web surfers and with the general population.” Hoskins added, “Google is the king of online search and no other search engine even comes close to Google.”

I translate that to mean that if Google, gives a web-based business a high PR, then  count on Google’s influence to have a positive effect on  how many purchase from that site. So how can we prevent these  businesses from assigning such a big to Google PageRank statistics?

“Regardless of what Google wants to happen,” added Hoskins, “PageRank is still extremely important to anyone marketing on the web, especially if you’re selling SEO services or operating a web business.” He sums up how people see PageRank as something that,  “still wields tremendous influence and power” and  by and large,  this appreciation  has  remained true up until  now. “By default, PageRank is Google’s opinion of your site,” Hoskins wrote. “Web users can count (at least to 10) and if Google believes people are still not counting when it comes to PageRank, then they are fully mistaken.”

Despite what Google has expressed as their opinion I am still of the opinion that there is a purpose for Google’s PageRank feature. I go along with the writers quoted above, and intend to continue to use Google’s PageRank in my evaluation of my own SEO endeavors as well as other people’s.

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