Marbella SEO

Getting referrals is the saving grace of any successful company especially if you are running your business on a very tight ad budget. If you’re not getting referrals, then you had better have an absolutely gigantic advertising budget the likes of which few business owners have, and which those who do wish they did not need to spend.

Why should you bother to get referrals? Referrals are virtually cost free leads that are targeted to your business. The actual referral cost is little because referrals are a direct result of you providing your existing clients excellent products and service. So, the cost to your company of all of your referrals is only the money and time you spend selling to your existing customers. If your product or service is exceedingly wonderful and you make your clients feel like kings and queens, they will give you referrals.

Every referral saves you from cold-calling, they are pre-sold on your brand and they were not brought in by paid advertising. Every referral you get has been pre-qualified at no cost and no effort to you by the greatest sales force that you haveyour existing satisfied clients.

It is not hard to figure out that by getting referrals, you are virally growing your business. It works just like that old TV commercial about the great hair shampoo that impressed a woman so much that she told two friendsand they told two friendsand so on, and so on

A referral is an individual who wants to speak with you. It is someone who wants to buy specifically from you. It is not an individual who finds your approaching them disturbing. Its not a person you have to spend a lot of time trying to pre-qualify.

So, what are some of the ways that you can use to start getting referrals?

1. Just ask for them. Make it a mandate at your company to ask for a referral each and every time you are in contact them, either to service them or showing them a new product. If you send them e-newsletters, have a section in there every time where you unobtrusively ask them to think of anyone they know who could use what you offer, and to contact you with their information.

2. Exceed your cusotmers expectations when they buy from you, even go as far as to send a note of appreciation.

3. Keep personal relationships, just like a friendship, going with your clients. Acknowledge their Birthdays and think of ways to reward them for remaining clients such as by giving them client-only discounts off new products, and anything else that you think of to prove your appreciation.

4. Exchange website links with any clients who run businesses via the Internet.

Remember, getting referrals is the way to have your business explode, and make yourself a fortune.