Marbella SEO
Posts Tagged ‘external’
Deep Linking For Usability And SEO
Deep linking is a core feature of search engine optimization (SEO). This tool enhances web traffic and makes a sites internal navigation more user friendly. The overall effect is to improve information dissemination and e-commerce revenue.
Internal linking: Keywords are hyperlinked to other relevant content in your site. This improves traffic within a site by advancing readers’ attention to additional related content. Many sales are lost when customers are unable to easily link from a homepage to the correct product page. Deep linking improves site usability by immediately satisfying customer needs and interests, whether for additional information, or to immediately initiate a transaction.
Perhaps the best example of internal deep linking is Wikipedia. Easy internal navigation is the backbone of this nonprofit encyclopedia. It makes navigating through a world of information seamless and easy.
Search engines rank web pages based on how many other sites link to them. This is a key marker of a sites visibility on the world wide web. Site authors strive for higher rankings in search engines by networking with external sites through links to one another’s content. This is external linking.
Instead of pointing an audience to the homepage of an outside site, an external deep link will bring them to a page within that site which contains relevant information to the theme linked from. This benefits the external site author by increasing traffic to little accessed pages, improving the page rank amongst search engines. The possibility lies here for plagiarism if credit isn’t given where it’s due. Cases have been brought up in courts between companies in which one has deep linked to the service pages of another, thereby by passing remuneration system of one. This in essence can be considered theft of services, and can be devastating for companies that charge for their content.
Keep in mind that links should be short, applying to only a single word if possible. A minimal number of deep links should be used to keep them from becoming distracting. Finally, deep link only to URLs that are relevant to the idea you’re advancing.
While deep linking may carry contrasting connotations based on how it used, it is a necessary tool to stay afloat in a sink or swim online economy. The wise will adapt and flourish with it, others will maintain their privacy without it. We are all connected, it’s a matter of the degree of separation to which you will exist.
Landing Pages Linked From Your Distributed Articles
In a recent article I wrote about the conflict we face in trying to resolve a contradiction in article syndication. In a nutshell, the difficulty is that we often want to use links in our articles to our “money pages” for the purposes of search engine optimization, but the readers are not yet at the buying stage in terms of their mindset as they are busy gathering information (the reason they found our syndicated article).. I pointed out that this is compounded by the marketing commandment that any effective page should satisfy the major goal of our website visitor–at that time.
My purpose was to bring the inherent conflict to the attention of article marketers. Today, I’ll go that one additional step and give one answer to the quandary.
Two ways to solve the problem present themselves. The first option is to ignore the rule of website design for marketing purposes and have our landing pages attempt to offer two different objectives (both learning more and buying) for our readers who click through. Another solution to our dilemma is to include two different kinds of links from our distributed articles. One of those link types will take the clicker to a landing page filled with valuable, additional content (and an opportunity to learn even more by signing up for our newsletter); the other type of link leads to our “money page,” primarily for the purpose of search engine optimization. In these cases, our anchor text must make clear what to expect on the landing page.
When presented with these two options, I recommend the second. Allow me to elaborate on why I endorse this approach and what the respective landing page for each type of link will contain.
Remember that our distributed article attracted the readers because those readers intended to gather useful information. The only likely way we are going to attract those readers to our site is to offer them even more information than our article provides. I trust that I don’t have to tell you that we always must deliver what we promise our prospects. In order to encourage our readers to actually click our link, we must give them truly interesting and valuable information the first time, while simultaneously leaving them with the impression that there is still more to learn. We must subtly persuade them that our site will provide all the remaining necessary information, and we make sure that link delivers them to a content page.
At the same time, within the syndicated article, we let our readers know that once they have gathered all the information they need to make a buying decision, they will find the product or service that will solve their problems right there on our site. By including that information, we have an opportunity to link to one of our selling pages largely for the purpose of search engine optimization.
It is always easier to logically include both types of links within our articles if we syndicate directly to websites that are within our general niche category; in those cases we can make our links contextual within the article, itself. On the other hand, when we publish on article directories, we must make the connection between our informational link and our selling link more quickly as it must fit within our resource box and not within the article.
On of first type of linked page, we will move our prospects along the decision continuum. We have already made progress by getting the readers to click the link in our syndicated article. They are no long “just readers,” they have become serious prospects. We shall offer them a link to the page where they can actually buy, but we really put most of our efforts into getting them to give us contact information in exchange for a free buyers guide, a free report, or a free short course.
In our syndicated article we use our content to sell our expertise. On the linked page, we’re selling our credibility and integrity. After they have signed onto our mailing list, we can actually begin selling our product by building our relationship with our new prospects and then more blatantly recommending our product or service.
The second type of link from our article marketing content leads directly to a product page. Since the purpose of that link is primarily search engine optimization, it is especially important that our anchor (linking) text is at once an accurate description of the selling page and a useful long tail keyword with implicit commercial intent.
As marketers, all of our efforts are toward increasing revenue through a sale. As writers we must make the sale without disrupting the prose of our content. So our first objective is to convince the article readers that they need more information, and that the necessary information can be found by clicking our link. Then, with the second link type, we need to demonstrate to the search engine spiders that we have provided anchor text that is an accurate name for the content that we have on our revenue producing page to which that link leads. Thus our anchor text and the landing page content must be very similar.
Deep Linking For Traffic
Deep linking has deep consequences for life online. It uses search engine optimization (SEO) to greatly effects web page visibility by improving efficiency in the way traffic is directed to important pages between disparate web pages and between separate sites. This has the very real potential to improve sales and deliver a core message.
An author can benefit themselves by creating internal deep links. These link relevant pages within a single site that guide the reader smoothly through out associated content. This eventually brings the reader back to the place they started creating a circular trail of links. Each link serves the purpose of boosting rankings among search engines, although not as much as external deep links. The audience also has greater control of what they view, and how they navigate. This improves the overall visiting experience, improving traffic.
A model of internal deep linking has been developed based on the structure of the nonprofit Wikipedia’s. The idea of limited degrees of separation applies very well to encyclopedic knowledge. For every summary of information given, new questions arise which are immediately answered by a well placed internal deep link.
External linking: This form accesses content of an outside web page, bypassing the given site’s home page or directory. In this way, deep linking can be both blessing or a curse. A blessing to the site author who benefits from the improved SEO ranking, a problem to the those who’s content is used without credit being given.
Instead of pointing an audience to the homepage of an outside site, an external deep link will bring them to a page within that site which contains relevant information to the theme linked from. This benefits the external site author by increasing traffic to little accessed pages, improving the page rank amongst search engines. The possibility lies here for plagiarism if credit isn’t given where it’s due. Cases have been brought up in courts between companies in which one has deep linked to the service pages of another, thereby by passing remuneration system of one. This in essence can be considered theft of services, and can be devastating for companies that charge for their content.
Deep linking is a great way to build up rankings amongst search engines who rank and list results based on the number of links to a specific page. Deep link only to URLs that are relevant to the idea you’re advancing.
While deep linking may carry contrasting connotations based on how it used, it is a necessary tool to stay afloat in a sink or swim online economy. The wise will adapt and flourish with it, others will maintain their privacy without it. We are all connected, it’s a matter of the degree of separation to which you will exist.
Writing Web Content For Attracting More Traffic
Web content refers to any kind of digital files that can be published on the Internet. It includes text files, video, images, graphics, and sound. Web content is not only about text; creating web content that works is a complex process that involves using surveys, links, SEO techniques, search boxes, embedded forms, subscription services, etc.
For developing a powerful web strategy is necessary to use CRP. CRP represents a project management-style foundational document, which is used to maintain and organize web content development, measurement and design.
Start by establishing targets. What is the purpose of your website? Objectives must be clear and expressed as an action (e. G. To provide public services, to create a virtual store where users can buy products online, etc…).
Learn more about the targeted audience, in order to meet the expectations of your clients. What are the needs of your visitors? How do they live? What is their job?
Think about the functionality of your website. Keep in mind that it must be easy to use, organized and informative. If it is not, the visitors will leave, searching for quality information. Provide accurate and accessible information. Update your services regularly. What matters is to gain loyal customers.
Make an evaluation of the content. You must establish not only the website objectives, but also a strategy to achieve them. Provide a brief description and think about those who will maintain and organize the website.
High quality web content management and development is based on technical data analysis, creative web design and functionality and involves six elements and six processes. It is based on the characteristics and qualities of the online environment and the experiences of individual users.
In most cases, people use to scan a web page, looking for specific information. Nobody reads word by word, so it’s essential to summarize your ideas using the right keywords and fonts. Underline anything that is relevant and opt for practical solutions. Use bullet lists and highlight the most important expression and phrases.
You can create a credible website by providing information from external sources (quotes, references), especially if you place links to those documents. Even if people don’t click on these links, you’ll manage to increase the credibility of your material. Show that there are real people who work on your website. For example, some websites present biographies and qualifications of employees.
Use quality content and update the website on a regular basis. In fact, the quality of your content is directly related to your success or failure. Add suggestive images and provide unique information.
Use a friendly tone and provide valuable content. The information is aimed to help your visitors, keeping them interested in your website. Don’t forget that creating web content is not the same as writing for a printed magazine.
You will want people to be able to find the quality content on your site. Build your traffic by gathering gathering external links using article marketing strategies.