Marbella SEO

Our article creation and distribution efforts have only two objectives 1) Cleverly enticing the readers of our brilliant prose to visit our business’s website; 2) obtaining some “link juice” for the page of our site linked in our anchor text (i.e. SEO).  After all, we want to get “the most bang for our buck” when it comes to content syndication.  Especially when we use a web writing service, we want to make sure that we do more than merely recover our investment.  That hope is understandable, but is it wise in the long term?

However, there is one thing that we sometimes forget in our enthusiasm of driving traffic and external links directly to our site’s pages.  For our articles to be truly effective, they need to be found by readers and considered worthy by the search engine algorithms.

Face facts, our new article isn’t the only one being posted on EzineArticles or GoArticles on any given day.  Indeed, it probably isn’t even the only article being posted that day that deals with our topic, although nobody has written as cleverly as we have of course.  So how do we make our article stand out from the massive amount of new content published on the web each day?

We, you and I, are fully aware of the standard tips for article marketing submissions:

*  Use a descriptive title and, if possible, make it “catchy.”
*  Use a good set of accurate and popular keywords to associate with it when we submit.
*  On EzineArticles or other directories which offer us an opportunity to provide an abstract, make sure that is intriguing, so that the reader will want to click to the entire article.

All of those tips are important; none should be ignored.  We have to take another step, add another recommendation to our standard list in order for the major search engines to provide our article with the respect that we know it deserves.  After all, most of our potential readers will find our article by means of a search engine.  Only then can they be emotionally moved by our prose.  Only then will they follow the link to our site.  Only then will they repeated buy our product and service.  Only then will we become as wealthy as King Midas as we sit around in our pajamas, working from home only fifteen minutes a day.  Okay, I got carried away a bit by the marketing hype.  I offer you my sincere regrets for getting carried away.

What makes the search engines respect content?  Links.  Multiple links.  Links with similar and accurate anchor text.  And…how do we get those links?

We have to actively assign a part of our article marketing plan to building links for our articles, themselves.  Granted that will reduce the number of links we have the time to provide for our business’s site, but the trade is that linking to our articles that do lead to our site become more powerful.

Most of us should probably assign about 20% to 35% of our article marketing content to providing external links directly to our previously published articles.  Here’s and example of what I mean:  Every once in a while, submit content to A1Articles that contains links to some of your content on EzineArticles and EverydayArticles.  Use an EzineArticles submission to pass a little link love to a brilliant piece you have published on ArticleVista. 

I know this seems as if it is a cycle that never ends.  It is.  That’s why so many of us make our overall strategy clear to the professionals and let them do the actual work and tracking.  That outsourcing approach leave us plenty of time to sit around home in our pajamas counting our money.