Marbella SEO
Posts Tagged ‘external link’
External Links + Article Marketing – Important Marketing Suggestions
When most of us hear “learn how to make money online” we’ve learned to run the other way. There are so many scams out there it’s easier to give up than get involved in yet one. But don’t give up yet! Writing is a great way to make some money online, and you don’t need to be a degreed journalist with newspaper experience, nor do you need to be an experienced reporter. You just need to be able to put a few paragraphs together on a subject that people are interested in. Nowadays, writing has become the premier marketing tool – not just an entertainment medium. Using external links and article marketing can be a boon to any business, big or small.
The internet provides a wide range of outlets for any level of writing talent. “Article” no longer means a front page news story. It can include anything from consumer product reviews, blogging, news group information, forum postings, website content, and even content for “real” web based publishing houses.
Submitting content to these sites can be simple, and rewarding. You have a couple choices when you submit your writing. You can do one, or both.
Some will allow you to post your article for free but you get a byline, and you get to add your website link at the end. This is a great way to promote your business. They aren’t looking for lengthy sales pitches, however. You should write what is considered “expert” articles on what you do – your products or services. This is one form of article marketing.
Pretend you make gift baskets. You could write articles on how to make your own gift baskets and give readers ideas on how to decorate them and sell them. Or if you happen to be a dog trainer you could write a series of articles on tips to train your dog. At the end of each article you should have your bio (”Alec Wensel has been a dog trainer for twenty years in the Chicago area…” and so on). Then, add your website. If people like what you have to say, you’ll get customers!
Some sites will pay you for your article. You may or may not be given a byline. Each paying site has different rules.
You probably aren’t going to pay off your mortgage or take a European vacation with your earnings from writing. Many famous writers over the years have died penniless. Hotmail was the first to put ads on the bottom of every email sent using their service. The idea caught on. Now, everyone who has anything to sell or promote should add links to every email he sends.
Anyone can do this. Car salesmen to hairdressers should all have links to weekly promotions or other info where readers will turn into customers.
Thinking About the Linked Pages From Your Article Marketing Content
I recently wrote about the difficulty we face in attempting serve two masters in content marketing. Here’s the issue boiled down to its core: Readers of our content are still in the early part of the information seeking stage of the purchasing decision continuum. Yet, because we want our links to optimize our income pages in our sites, the readers’ clicks on our article links will take them to a web page that assumes that they are ready to buy a particular alternative. In that article, I coupled that complexity with another related issue: With good website design, each page should have a single purpose. That purpose is to satisfy our visitor’s desire.direct a prospect to our money (product) page until they already want to go there–in other words, they’re ready to buy.]
My purpose was to bring the inherent conflict to the attention of article marketers. With this article, I’ll try to bring some resolution to the dilemma.
There are actually at least two solutions to the dilemma. The first option is to ignore the rule of website design for marketing purposes and have our landing pages attempt to offer two different objectives (both learning more and buying) for our readers who click through. The other is to provide two kinds of links in our articles. One of those link types leads to a landing page filled with valuable, additional content (and an opportunity to learn even more by signing up for our newsletter), while the other link category will direct the visitor to a product (or purchasing) page. Of course we must make clear from the context of the link what the landing page will offer.
When presented with these two options, I recommend the second. Allow me to elaborate on why I endorse this approach and what the respective landing page for each type of link will contain.
Recall that the readers of our syndicated article want to gather information. The only likely way we are going to attract those readers to our site is to offer them even more information than our article provides. Of course, we always follow through with our promises or we shall immediately lose credibility. Thus, our article marketing content must be interesting, accurate and informative, but it must leave the impression that we still have more to tell them. Hence we link to a content page.
At the same time, within the syndicated article, we let our readers know that once they have gathered all the information they need to make a buying decision, they will find the product or service that will solve their problems right there on our site. By making the implication that our product or service will be their ultimate solution, even after they have gathered all the necessary information, we have justified linking to our product or money page.
It is easiest to achieve the task of incorporating these two types of links within articles that we syndicate directly to other sites within our niche, because we can place those links contextually. On the other hand, when we publish on article directories, we must make the connection between our informational link and our selling link more quickly as it must fit within our resource box and not within the article.
On of first type of linked page, we will move our prospects along the decision continuum. We have already made progress by getting the readers to click the link in our syndicated article. We can now treat them as serious prospects and ramp up our selling strategy a bit. Consequently, we make our link to the actual buying page very prominent on this content page, but we focus primarily on getting them to take one more small step by asking for the contact information in exchange for the promise of even more valuable content.
We establish ourselves as experts in our distributed content, so we are “selling” that expertise to our readers. On the linked page, we’re selling our credibility and integrity. After they have signed onto our mailing list, we can actually begin selling our product by building our relationship with our new prospects and then more blatantly recommending our product or service.
Remember that the other type of link takes the clicker (or the search engine robot) to our page where we directly sell our product or service. The primary purpose of that link is increasing our SEO, so we must be especially careful to research and have anchor text that is a long tail keyword with implicit commercial value.
As marketers, all of our efforts are toward making the sale. As writers we must make the sale without disrupting the prose of our content. First we sell the article readers on their need for more information and convince them that they can find that information by clicking our link. Second we sell the search engine spiders on the accuracy of our description of our selling page by making sure that the linking text and the page match in fundamental ways.
The Necessity Of External Links
When you own a website regardless of whether or not you are making a living from it you want people to see it. When people view your website they are known as visitors and there are various means of attracting traffic. A very good way to encourage visitors to your website is to have a good ranking on search engines. If you are looking for a way to boost your websites ranking external links could be ideal.
Many new website owners do not know what external links are, which is bad news if you want a successful website. External links are links to your website which are on other unrelated websites. These links are scrutinised by search engines and help to rank a website in search engine results.
Websites which have a large number of sites linking to it are seen in a more favourable light by search engines. In turn this will improve your websites ranking, particularly if the links are from trusted websites. These are sites that have good content and receive high levels of traffic.
Linking from sites can take a little while, but the results are very much worth it. Once you have started to see the results you will know it is worth creating links. So don’t be put off by the work needed to establish quality links to your site.
Probably the most well known way to create these links to your website is to deal with website owners. Then you can discuss your needs for a link and offer to link back to their site from yours. When sites link to inform each other it is known as reciprocal linking, which is also a great way to improve your ranking.
Article marketing is another common way to achieve a number of inbound, external links to your website or blog. If you use this approach, write informative articles that contain links back to your site. These articles can be distributed on various article directories or on niche specific websites addressing topics similar to your own.
Since not all webmasters are expert at developing backlinks, there are professional external linking services that can do the work for them. These services often provide highly cost effective means of meeting backlink needs.
As soon as links are on websites they will begin to attract traffic to your website. This is done in two ways. One is through traffic coming directly from the linked sites and the other is through rankings. So not only does this method increase your traffic, it does not cost anything, other than your time.
So if your website is in need of a boost you need to think about external links. Such links are simple and straightforward to create and they are constantly working for your site. Do this and you will soon be reaping the rewards in the form of increased traffic and excellent search engine results.
Backlinking And Article Marketing – A Recommended Way To Make Money On The Internet
Making money online doesn’t need to entail scams, or even starting a new business. If you can put a few sentences together about something other people might like to learn about, that’s a good start. Writing is a great way to make some money online, and you don’t need to be a degreed journalist with newspaper experience, nor do you need to be an experienced reporter. You just need to be able to put a few paragraphs together on a subject that people are interested in. Nowadays, writing has become the premier marketing tool – not just an entertainment medium. Using external links and article marketing can be a boon to any business, big or small.
There are many ways to write for the internet. “Article” no longer means a front page news story. It can include anything from consumer product reviews, blogging, news group information, forum postings, website content, and even content for “real” web based publishing houses.
You have a few options when you write for the internet. Each one has its benefits for amateurs and pros alike.
Check out some sites where you can submit content for free. These are ideal for article marketing purposes. These frequently offer more benefits, too. You usually get a byline, you can post a bio, and you can link to your website. This is a great opportunity for some self promotion – free! You do need to write about something, though. You just can’t do lengthy sales pitches. Write about topics that are germane to your business. You will be looked on as an expert on the subject.
Pretend you make gift baskets. You could write articles on how to make your own gift baskets and give readers ideas on how to decorate them and sell them. Of course, each article would have your bio talking about your company and it would have an external link to your website.
Other sites do pay you. You may be able to get a byline, and you may be able to add a link to your site, although others will not permit that. They all differ from each other.
Not many people get rich writing. Even Edgar Allen Poe died a bitter penniless man. With article writing, it’s all about marketing yourself and your business. However, writing for the internet isn’t about getting rich writing, per se. It’s all about advertising what you have to offer. Try some viral marketing with your emails, too. Put a link at the bottom just like Hotmail has done for years, and direct readers to your site or at least your phone.
Are you a mortgage broker? Hair dresser? Computer repair tech? There’s nothing like adding a link on your emails with either special promotions or a link to your website. You will get customers!
Backlinks And Article Marketing – A Good Way To Make Money Online
When most of us hear “learn how to make money online” we’ve learned to run the other way. There are so many scams out there it’s easier to give up than get involved in yet one. But don’t give up yet! Writing articles is no longer about getting the latest stories into the latest editions of the local newspapers, all written by well paid reporters. Things have really changed now with the internet. You don’t need to be a big name pro to get your writings accepted and recognized. Writing is a now a marketing tool. Learning about external links and article marketing can help grow your business.
The internet provides a wide range of outlets for any level of writing talent. An “article” can mean anything from a blog, home pages for websites, entire website content, sales letters, and even real stories and articles for online publishers.
Essentially there are two ways to get noticed online writing articles. You can get paid, or you can do it for free. Each has pros and cons.
Check out some sites where you can submit content for free. These frequently offer more benefits, too. At the end of your article you should place a link to your own website for the readers to either get more information or turn into paying customers. You will be looked on as an expert on the subject. That is, after all, a main benefit of article marketing.
Pretend you make gift baskets. You could write articles on how to make your own gift baskets and give readers ideas on how to decorate them and sell them. Or if you happen to be a dog trainer you could write a series of articles on tips to train your dog. At the end of each article you should have your bio (”Alec Wensel has been a dog trainer for twenty years in the Chicago area…” and so on). Then, add your website. If people like what you have to say, you’ll get customers!
Also check out sites that do pay. They are usually a little less generous when it comes to giving you a byline or a link.
Not many people get rich writing. Even Edgar Allen Poe died a bitter penniless man. With article writing, it’s all about marketing yourself and your business. However, writing for the internet isn’t about getting rich writing, per se. It’s all about advertising what you have to offer. Try some viral marketing with your emails, too. Put a link at the bottom just like Hotmail has done for years, and direct readers to your site or at least your phone.
Are you a mortgage broker? Hair dresser? Computer repair tech? There’s nothing like adding a link on your emails with either special promotions or a link to your website. You will get customers!
Relationship Between Distributed Content and Linked Pages
I recently wrote about the difficulty we face in attempting serve two masters in content syndication. Here’s the issue boiled down to its root: Readers of our content are still in the early part of the information gathering phase of the buying decision continuum. Yet, because we want our links to optimize our income pages in our sites, the readers’ clicks on our article links will take them to a web page that assumes that they are ready to buy a particular alternative. In that article, I combined that conflict with another related issue: With good website design, each page should have a single purpose. That purpose is to satisfy our visitor’s desire.direct a prospect to our money (product) page until they already want to go there–in other words, they’re ready to buy.]
I did not offer a solution in that original article. My purpose was to bring the inherent conflict to the attention of article marketers. With this article, I’ll try to bring some resolution to the dilemma.
There are actually at least two solutions to the dilemma. One is to violate the rule of website design by letting our linked page offer two alternatives allowing our readers to satisfy their information seeking and provinding an opportunity to buy the product or service from the same page. Another solution to our dilemma is to include two different kinds of links from our distributed articles. One link option or type leads to a landing page dedicated entirely to providing valuable information and an opt-in form encouraging the visitor to get even more information by signing up for our list, while the other link category will direct the visitor to a product (or purchasing) page. In these cases, our anchor text must make clear what to expect on the landing page.
When presented with these two options, I recommend the second. Allow me to elaborate on why I endorse this approach and what the respective landing page for each type of link will contain.
Remember that our distributed article attracted the readers because those readers intended to gather useful information. If we want to entice them to click a link to actually come to our site, we must promise even more information that is pertient to them. Of course, we always follow through with our promises or we shall immediately lose credibility. In order to encourage our readers to actually click our link, we must give them truly interesting and valuable information the first time, while simultaneously leaving them with the impression that there is still more to learn. Hence we link to a content page.
We also want to move them along that decision making continuum by implying that there is a product or service that will provide the ultimate solution to their current problem. By making the implication that our product or service will be their ultimate solution, even after they have gathered all the necessary information, we have justified linking to our product or money page.
It is easiest to achieve the task of incorporating these two types of links within articles that we syndicate directly to other sites within our niche, because we can place those links contextually. However, if we limit our article distribution to article directories, we can still accomplish our task by cleverly using a well written resource box to provide the rationale for linking to both kinds of pages.
On our content landing page, we focus upon bringing our readers much closer to the buying decision end of the decision making continuum. We have already made progress by getting the readers to click the link in our syndicated article. They are no long “just readers,” they have become serious prospects. We shall offer them a link to the page where they can actually buy, but we really put most of our efforts into getting them to give us contact information in exchange for a free buyers guide, a free report, or a free short course.
We establish ourselves as experts in our distributed content, so we are “selling” that expertise to our readers. On the linked page, we’re selling our credibility and integrity. After they have signed onto our mailing list, we can actually begin selling our product by building our relationship with our new prospects and then more blatantly recommending our product or service.
The second type of link from our article marketing content leads directly to a product page. The primary purpose of that link is increasing our SEO, so we must be especially careful to research and have anchor text that is a long tail keyword with commercial value.
As marketers, all of our efforts are toward making the sale. As writers we must make the sale without disturbing the flow of our content. So our first objective is to convince the article readers that they need more information, and that the necessary information can be found by clicking our link. Then, with the second link type, we need to convince the search engine spiders that we have provided anchor text that is an accurate name for the content that we have on our revenue producing page to which that link leads. Thus our anchor text and the landing page content must be very similar.