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Posts Tagged ‘directories’

20 Simple Ways to Rank Higher on Google

posted by TheMarbellaSEO 11:15 PM
Monday, February 15, 2010

1. Submit your website to the Open Directory Project (DMOZ) and other free directories with high PageRank.

2. Write interesting articles for online article directories like Ezine Articles or Go Articles, and article syndication services like Isnare.

3. Post comments on blog posts that are related to your website’s niche and include your links in the website box.

4. Start a blog and submit your blog to the 100’s of free blog directories. Technorati is a very good place to start.

5. Post in online forums related to your niche and contain your name, some brief information and a link to your website in the signature.

6. Optimize individual web pages of your website for keywords and search phrases. Use Google’s Keyword Tool or Google Insights to find popular keywords worth targeting.

7. Include a social bookmark sharing button on your blog and articles so that your visitors can easily share your content on popular social media sites like Facebook, Twitter, Digg, Reddit and Delicious.

8. Add an RSS feed to your blog and syndicate your content on blog syndication websites. Encourage your visitors to subscribe to your RSS feed. Get a Feedburner account to make e-mail subscriptions easier.

9. Create an online profile page for your blog or business on Squidoo that syndicates your RSS feed and links back to your main website.

10. Sign up for a Twitter account and regularly change about new content that you put on your blog. Include a link back to your website in your Twitter profile.

11. Get a Google Webmaster Central account and add an XML Sitemap for your own website. Also enable enhanced image search in your Webmaster account to increase the amount of traffic you get from Google.

12. When using internal links to point to important content on your website, use important keywords and search phrases in the link anchor.

13. If you have a blog, contact other bloggers in your area or niche and request that you exchange links on your individual blogrolls.

14. Update your content at least 2-3 times a week to keep your content fresh and make sure that the Googlebot regularly indexes your website.

15. Get the StumbleUpon toolbar and regularly stumble your best content.

16. Always name your images using the Title and ALT tags that describe your images. Since the Googlebot cannot read images, ALT tags are so important.

17. Review products on Eopinon and answer questions on Yahoo Answers. Include a link to your site in your signature. It is also a good idea to add your link to your e-mail signature.

18. When you create online profiles on websites such as Flickr, Facebook or LinkedIn, always include a link back to your website.

19. Look at other websites in your niche and see who links to them so you are able to get some good backlink ideas. Use the Yahoo Link Explorer to see your competitors’ backlinks. Simply type in “link:www.example” to see the list.

20. Syndicate a well-written and compelling press release and e-mail it to journalists and bloggers. Also submit it to PRWeb and PRLeap.

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Copywriting For Search Engines & Directories

posted by TheMarbellaSEO 7:10 AM
Saturday, January 30, 2010

To get optimal listings in search engine and directory queries, keywords and key concepts must be placed strategically throughout your web pages. To summaries, you wish these words and phrases in:

1. Title tags

2. Meta-tags (keywords and descriptions)

3. Headings (if used)

4. Body text, and

Alt-attribute within the image supply tags
When online selling professionals optimize a web website for search engine and directory queries, they should not spend most of their time redesigning the layout (in HTML) or submitting the site to the search engines. Most of their time ought to be spent on researching, writing smart copy that can index well in search engines, and writing thorough, accurate descriptions for directory submissions. Smart net copy should contain well-researched and varied keywords and key concepts based on a net page’s topic; accurately mirror the internet pages’ content; and be strategically placed throughout a internet page as mentioned above.

Most sales and advertising “fluff” should be eliminated.

Here’s an example (and one of our pet peeves). How several of you have got seen this scam, “Place your printed brochure on the net!” Print advertising copy contains a ton of “fluff” phrases such as “service that is second to none.” Search engine analysis? “Service” could be a stop word in some search engines and will be ignored during a search query. “Second to none?” How many people do you recognize really search using that phrase? After we are wanting for one thing on the net, we are visiting sort in exactly the kind of product or service we tend to are trying for, not sales and advertising “fluff.”

Net copywriting should contain keywords and key ideas without all the “fluff.” Internet copy must flow and be strategically placed to get your net pages ranked well in search engine and directory queries. Your potential customers can additionally appreciate having the ability to search out what they are trying for as quickly and simply as possible. That’s simply smart client service.

The just one occasion that net copywriting is extraordinarily vital is your web site submission to Yahoo. Though Yahoo reserves the proper to vary or modify the site description you send them, if you’ll be able to submit a well-written description containing your most important keywords and key concepts while not word stacking, Yahoo can probably keep most of your description intact.

Good copywriting may be a necessary element of both online and offline marketing. If you do not have experience in writing sensible copy for the net, we tend to advocate that you rent an online promoting consultant to initially write the copy for you. Then you’ll be able to learn from the copy you paid for. The more apply you get at net copywriting, the better you will get at it.

To dominate 1st spot on every search engine, visit this site: seo positioning. seo positioning generates traffic and high ranking for your websites. You can use seo positioning now to increase website’s rank on search engines and boost your business as well.

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Increase the Value of Your Article Marketing

posted by TheMarbellaSEO 4:10 PM
Wednesday, January 13, 2010

Given the amount of resources that an Internet business puts into article marketing, we all hope for a good return on our expenditures.  Regardless if we write our articles in-house or contract with an expert professional writer, we need to recoup our expenses by increasing our traffic and, ultimately, our sales.

Article directories are the most frequently used distribution point for our content.  There are three advantages to using a good article directory.  First, a top tier article directory attract a lot of traffic.  That results in a lot of potential readers being able to access our articles on the directory, itself.  Some of those people will read our article, and, if we have written persuasively, some of those readers will click through to our site.

Secondly, many webmasters who monetize their sites with advertising will add our articles (including our links) to add to their own sites in our niche or a related niche.  While these niche specific sites will have less traffic than the directory, that traffic will be more targeted, so our article will be relevant to those visitors’ interests.  Thus, a higher proportion of those viewers will be drawn to our article.

Visibility of our links to the search engines, thereby improving our position in the search engine listings, is the third advantage of submitting our content to article directories.  Unfortunately some of the benefit of our search results will be limited and temporary, because repeated publication of the same article on a number of sites will be considered duplicate content.  Once the search engine robots have done their job properly, most of those duplicate external links will have disappeared in terms of their SEO value.

We can get some additional benefit by providing each directory with a unique version of our article.  If we spin our content, then we can accomplish producing multiple unique versions of the same content.  But even if we submit a unique article to each directory, the individual sites that take their content from that directory will still be duplicate content.  So this approach to spinning is a huge improvement over distributing the same article to multiple directories, it leaves room for improvement in maximizing our benefit from our article marketing efforts.

Another alternative is to add to our syndication plan a system by which we can distribute unique, spun versions of our articles directly to individual sites within our niche.  This can be an extremely tedious process as it involves considerable research time in finding those sites, establishing contact with the webmasters and persuading them that it is in their interests to publish our articles with our links on their sites.

Luckily for those of us who rely heavily on content marketing, there is a new, largely automated system to handle such distribution.  This unique approach is a content distribution consortium of websites and content writers.  I provide a complete description of this automated article marketing system elsewhere.

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