Posts Tagged ‘content marketing’

A frequently employed method for article marketing is to post an article on an article directory.  A top tier directory will make these posted articles available to webmasters for publication, if those webmasters a) happen to use that directory, b) search for one of your keywords and c) don’t find your article to pose a competitive threat.  Nearly all of the best ranked directories will allow you to include one or more links back to your website, but those links are typically restricted to the author’s resource box, most often at the end of the article.  That is a time honored and reasonably effective way to promote your site.  However, there is another approach to article syndication that you should use as well.

If you submit articles directly to sites in your marketing niche, you will find certain additional benefits beyond those that come from only submitting to article directories.  One additional benefit is that you will be able to exercise some control over who publishes your article.  You should select sites that have targeted, highly valuable traffic–that is, visitors similar to those that you want to reach in your marketing message.  You can make sure that you have longer lasting search engine optimization (SEO) benefits by providing each website with unique content.  You can determine that each site’s content is unique by writing a different article for each site or (more efficiently) thoroughly spinning the articles to get more benefit from the same article topic and basic treatment.  Perhaps most importantly, your links back to your own website can be placed within the article with carefully crafted (and spun) anchor text.  Contextual links are reputed to have even greater SEO benefits than those within an author’s resource box.

In the usual method of direct distribution to websites, you would attempt to contact the individual webmasters by email, or, if you can locate a number, by phone in order to convince whomever reaches the publishing decisions at that website can be convinced of the mutual benefit of uploading your article.  If your article is high quality, and if it is not too competitive with the site that you are approaching, you should find that this approach is sometimes successful.  On many of your attempts, though, you will either be unsuccessful at reaching anyone or else they will not bother to reply.  When they do reply, more often than you wish, they will decline your offer.

Another option for article syndication directly with websites is through an automated distribution system that distributes spun versions of your articles directly to niche specific sites who have expressed a positive interest in receiving free content.  Such is the foundation of a relatively new service called My Article Network, which I have reviewed elsewhere.

In this unique cooperative, webmasters can enroll their sites without any charge.  This assures that the network will always have a growing number of willing and ready websites available in almost any niche with which you would probably want to be associated 

Whatever method of direct-to-site distribution you choose, I strongly urge all article syndicators to broaden distribution beyond the usual top ranked directories.  I know from my own experiences that the benefits far outweigh the costs of the additional required effort.

Fifty Days With a Content Syndication Service

posted by TheMarbellaSEO 12:23 AM
Thursday, March 18, 2010

I have some actual data to report, but before I do let me provide some background.  Seven weeks ago I joined an content distribution service.  I don’t literally know the man who owns this service, but I think he should let me borrow it for my next vacation].

Due to my many prior experiences with this boy genius (well, he’s not really that young), I knew that this new concept would give me what I was looking for: An innovative way of distributing my articles.  I’m no different from any other online marketer, I’m always wanting more and more quality traffic, and who among us is not constantly looking for fresh one-way external links.  My primary approach for achieving both of these goals is distributing content to article directories.

This service has some advantages over traditional submission to article directories, though.  For example, I can now put my links directly into the body of the article rather than assigning them to a resource box.  That’s something that isn’t allowed in most article directories, but contextual linking offers greater benefits in terms of search engine optimization and traffic maximization.  Also, rather than being filtered through an article directory, my articles in this system can go directly to a website that is specifically related to my niche.  Once again, great for traffic and SEO.  Third, since some of my business involves affiliate marketing, with this service I can put an affiliate link directly in the article, if I want–another thing that the article directories don’t allow.  Fourth, the distribution system has a built in article spinner, so that the version of the article that each website publishes can be unique.

Let me tell you what my membership has helped me achieve in the less than seven weeks that I have been a member.  Here are just a few of the highlights of my experience with My Article Network.

You need to realize that the system gradually distributes articles to websites, so every article I’ve submitted so far is still yet to be published on some of its sites and other articles have just begun.  I have written not quite sixty articles for the system, so far–all very well spun.  Over 1900 web pages now consist of my unique versions of those articles.  I am allowed to insert up to three links in each article, but I vary the number of links, so my conservative best guess is that my sites singled out for promotion through this system have received somewhere in excess of four thousand links.  Of course many of those are so new that they haven’t been picked up by the search engines, yet.  In other words, a lot of the work that I’ve put into this distribution already will reach the maximum benefit months down the road.

About half the articles are directed toward my newest site, which I just started building three months ago.  From the first time I noticed it in the Alexa rankings (after I had joined this network) it has climbed over two million positions!  In fact, it gets more traffic than some of my sites that have been around for quite a while.  For example, I have done nothing to my oldest site (no pages added, no new SEO, only 9 articles in this system pointing at it), and it has jumped 120,000 positions.  As far as I can tell, that additional traffic can be attributed only to this network and my measly efforts in writing content for distribution that is related to this niche in the past seven weeks.

Okay, if you like those numbers, take a look at this.  Only six days ago, I decided I should just keep records of the results, so I set up a spread sheet.  During that six day period, the eight sites that I have promoted using this distribution network have risen in Alexa a cumulative total of over five million positions.  I realize that Alexa is not the finest measure of progress, but I still think that’s a very strong indication of getting my money’s worth and then some.

I became so enthused, I actually started four new blogs just to take advantage of all the free content that is available in this system.  By the way, adding websites is free; maybe that explains why there are over 10,000 sites in the system ready to publish articles!

I strongly suggest that you become a member of My Article Network.  Yes, you affiliate marketers out there, you can become an affiliate–after you join the article distribution service.

Fifty Days With a Content Service

posted by TheMarbellaSEO 7:32 AM
Friday, December 25, 2009

First a little background.  even weeks ago I became a member of an article marketing service.  While I don’t actually know the guy that designed this remarkable tool for online marketers, I think he should let me borrow it for my next vacation].

Because of my past experiences with this guy, I was confident that the service would accomplish for me what it promised: An innovative way of distributing my articles.  Like any Internet marketer, I could always use more traffic, and is there anyone who isn’t on the look-out for a way to add external links pointed toward our virtual real estate?  My primary approach for achieving both of these goals is distributing content to article directories.

In the past, most of my subtly promotional articles have gone to article directories, but this new network offers some important advantages over article directory submissions.  First, I am able to put contextual links into the body of the article.  That’s something that most article directories don’t allow, but I know that it is more effective for both traffic generation and for search engine optimization.  Second, the articles go directly to websites for publication, sites that are in my niche or a closely related niche.  As with the previous benefit, that helps with regard to both traffic and SEO.  I can also put an affiliate link directly into the article if I choose, another “no-no” with article directory syndication.  Perhaps the greatest advantage is this:  The system has a built in article spinner so that if I prepare my articles well, each website that receives my article can publish a unique version of it (essential for any SEO gains).

After almost fifty days, I thought that I would check to see what I had accomplished so far.  Here are just a few of the highlights of my experience with My Article Network.

You need to realize that the system gradually distributes articles to websites, so every article I’ve submitted so far is still yet to be published on some of its sites and other articles have just begun.  I have written not quite sixty articles for the system, so far–all very well spun.  Over 1900 web pages now consist of my unique versions of those articles.  I have between one and three links in each article, so I estimate that the sites I have been promoting have added a cumulative total of around 4000 external links.  Of course many of those are so new that they haven’t been picked up by the search engines, yet.  In other words, a lot of the work that I’ve put into this distribution already will reach the maximum benefit months down the road.

About half the articles are directed toward my newest site, which I just started building three months ago.  Alexa couldn’t even find that site when I first joined this system, and now it has climbed in the Alexa rankings more than two million positions.  I’m a bit embarassed to admit it, but the new site gets more traffic already than some of my old sites that I have been working on for years.  Indeed on the oldest site that I ever built (that I still own), has received no attention from me in months, but I entered nine articles into this system and that site’s Alexa ranking has improved by more than 120,000 positions.  I can’t attribute that traffic growth to anything other than those nine articles–and the system that distributed them.

I’m quite pleased with the results so far, but I have been lax in my tracking.  Only six days ago, I decided I should just keep records of the results, so I set up a spread sheet.  In that one week (little less) the eight sites that I have directly promoted through the service have increased a cumulative total of over 5 million positions in Alexa.  Not bad for six days.

I became so enthused, I actually started four new blogs just to take advantage of all the free content that is available in this system.  By the way, adding websites is free; maybe that explains why there are over 10,000 sites in the system ready to publish articles!

I urge you to check out My Article Network.  Oh, and for you affiliate marketers, yes you can become an affiliate after you join as a subscriber.

First a little context.  Not quite seven weeks ago I became a member of an article marketing service.  I don’t literally know the man who owns this service, but I honestly feel as if I do, because I have heard his voice on so many training videos about how to use the many products and services I have purchased from him.  I’m sure I must be sending a kid of his to college, but he’s too young to have kids that age..

Due to my many prior experiences with this boy genius (well, he’s not really that young), I was confident that the service would accomplish for me what it promised: An entirely unique, effective approach to content marketing.  I’m no different from any other online marketer, I’m always wanting more and more traffic, and is there anyone who isn’t on the look-out for a way to add external links pointed toward our virtual real estate?  My primary approach for achieving both of these goals is distributing content to article directories.

In the past, most of my subtly promotional articles have gone to article directories, but this new network offers some important advantages over article directory submissions.  For example, I can now put my links directly into the body of the article rather than assigning them to a resource box.  That’s something that most article directories don’t allow, but I know that it is more effective for both traffic generation and for search engine optimization.  Second, the articles go directly to websites for publication, sites that are in my niche or a closely related niche.  Once again, great for traffic and SEO.  I can also put an affiliate link directly into the article if I choose, another “no-no” with article directory syndication.  Perhaps the greatest advantage is this:  The system has a built in article spinner so that if I prepare my articles well, each website that receives my article can publish a unique version of it (essential for any SEO gains).

After almost fifty days, I thought that I would check to see what I had accomplished so far.  I’ll present just a few of my results regarding my relationship with My Article Network.

You need to realize that the system gradually distributes articles to websites, so every article I’ve submitted so far is still yet to be published on some of its sites and other articles have just begun.  I have written not quite sixty articles for the system, so far–all very well spun.  Over 1900 web pages now consist of my unique versions of those articles.  I have between one and three links in each article, so my conservative best guess is that my sites singled out for promotion through this system have received somewhere in excess of four thousand links.  Of course many of those are so new that they haven’t been picked up by the search engines, yet.  In other words, a lot of the work that I’ve put into this distribution already will reach the maximum benefit months down the road.

I started a new site in a very competitive niche about three months ago, and I have directed the links from more than half of my articles toward that site’s promotion.  From the first time I noticed it in the Alexa rankings (after I had joined this network) it has climbed over two million positions!  In fact, it gets more traffic than some of my sites that have been around for quite a while.  Indeed on the oldest site that I ever built (that I still own), has received no attention from me in months, but I entered nine articles into this system and that site’s Alexa ranking has improved by more than 120,000 positions.  I can’t attribute that traffic growth to anything other than those nine articles–and the system that distributed them.

Okay, if you like those numbers, take a look at this.  I didn’t even think of tracking the results of this program until six days ago–yeah, I know, I’m a slouch).  In that one week (little less) the eight sites that I have directly promoted through the service have increased a cumulative total of over 5 million positions in Alexa.  Not bad for six days.

I became so enthused, I actually started four new blogs just to take advantage of all the free content that is available in this system.  By the way, adding websites is free; maybe that explains why there are over 10,000 sites in the system ready to publish articles!

I strongly suggest that you become a member of My Article Network.  Yes, you affiliate marketers out there, you can become an affiliate–after you join the article distribution service.

Don’t Omit Article Syndication Directly to Sites

posted by TheMarbellaSEO 6:22 AM
Monday, July 20, 2009

A frequently employed method for article marketing is to submit articles directly to article directories.  A top tier directory will make these posted articles available to webmasters for publication, if those webmasters a) happen to use that directory, b) search for one of your keywords and c) don’t find your article to pose a competitive threat.  Nearly all of the best ranked directories will allow you to include one or more links back to your website, but those links are typically restricted to the author’s resource box, most often at the end of the article.  That is a time honored and reasonably effective way to promote your site.  You should also be aware, though, of another way to get your articles out to non-directory websites.

If, in addition to using article directories, you offer your valuable content directly to other websites who happen to be in your niche or a closely related marketing area, you will discover that its possible to obtain even greater results than if you publish only in article directories.  For example, you will be able to control which websites are publishing that content.  You can select websites that recieve targeted traffic from which you might profit.  You will find that your search engine optimization (SEO) benefits that accrue from your article marketing efforts will be improved and, especially, longer lasting if you provide each website with a unique piece of content.  You can make sure that it is unique by writing a fresh article for each or by carefully spinning content in order to obtain far better results from just a little more time and effort.  Still another advantage is that you can place the links to your website within the context of the article.  Contextual links are reputed to have even greater SEO benefits than those within an author’s resource box.

In the usual method of direct distribution to websites, you would attempt to contact the individual webmasters by email, or, if you can locate a number, by phone in order to convince whomever reaches the publishing decisions at that website can be convinced of the mutual benefit of uploading your article.  If your content is well written, informative and not too self-serving, you will be lucky sometimes.  However, far too often, you will get no response at all from the webmasters that you attempt to contact.  Many other times, the response will be a simple, “No thanks!”

Another option for article syndication directly with websites is through an automated distribution system that distributes spun versions of your articles directly to niche specific sites who have expressed a positive interest in receiving free content.  That is the way that a new system operates; that system is named My Article Network, which I have reviewed elsewhere.

Webmaster can register their sites for free in this consortium.  That means that you should always have a niche-related publisher awaiting your next submission.  (Note: There are no adult content sites or sites that promote illegal activity.)

Whatever method of direct-to-site distribution you select, I recommend that all content marketers make use of the benefits of expanding your syndication plan beyond only the top tier article directories. 

 
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