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Finding Ideas For Your Article Marketing Subjects
You already have plenty of things to do in Internet marketing. It’s essential that you manage that “to do list” efficiently.
You can spend a lot of time simply deciding upon topics to writing about for your syndicated articles. Consequently, increasing the efficiency of article marketing includes increasing your list of ideas for those articles. Whatever improvements you can make in hastening your article topic selection can have a positive impact upon the eventual success of your business.
To help you along that path, here are places to overcome any writers block
- Your business undoubtedly receives calls and emails from customers. Most of the questions that you receive have the potential to become topics for articles for syndication.
- Scour the trade publications to which you subscribe. View each article from the perspective of your potential customers. Find a way to present those ideas that is consumer oriented rather than simply being for the insiders who happen to be in that industry.
- Look for questions pertaining to your niche that are asked in forums. If someone cares enough to ask a question on a forum, chances are that others are asking the same or a similar question. Consequently, it is a good article topic.
- Go to your favorite article directories, such as A1Articles. Again, search keywords. Read some of the articles authored by others. Is there a way you can put your own unique spin on that topic?
- Take a fresh look at articles that are on your own website. Can those topics be repurposed with more of an informational and less of a marketing perspective?
Coming up with topic ideas tends to have a cascading effect. When you come up with one, that seems to bring up other, related subjects. Write all of them down. In other words, generate a big enough list that your brainstorming efforts result in enough topics to last you a while.
Great Exposure Advertising Strategies In The New Era
In this article we will talk about why article promotion is effective, and how syndicating your article can create more back-links for your internet site. We’ll finish this article by speaking about the way to create backlinks correctly using the author resource box.
Why Article Marketing
article marketing allows you to tap into the over 1.5 billion Internet users all around the globe. When you use bum marketing you are able people to find folk who want your experience and data on different subject matter. You might be an individual who owns a dog training business, but your focus should be beyond just making profits — your knowledge is your expertise in dog behaviour in dog psychology. So use it!
If you are all over the web pitching your business in canine obedience training then people will tend to leave your webpage, just as fast as they were close a pop-up on the browser. Nonetheless if you lead with value and give your prospects something they could use they will be likelier to accept you as a leader. This is where article promotion comes in, and is a dynamic tool and may continue to be– now and into the obvious future.
Powerful Syndication Methods
There are two major reasons why you wish to syndicate your articles. Firstly , you wish to syndicate your article because it gives you the maximum exposure to all people all over the Net. There are three major article directory websites that I need to recommend to you : Ezinearticles.com, Goarticles.com, Articlecity.com, an Articledepot.com. These are a selection of the biggest, baddest directories on the block and you must submit to each of them on a constant basis.
The second reason why you want to syndicate your articles is actually because it will give you heaps of back links to your house website page. A backlink is a link that goes from a selected site back to your homepage as a reference. The more references that you have from a website on a specific keyword, the higher you will be ranked for that keyword in the search websites. All backlinks are not created equal, but you should try and get as many as practicable.
Making Back-links in the Right Way
In many article directory websites it isn’t permitted to create hypertext links within your article body. Rather than creating hypertext links, or anchor text, in your body, you should use the article resource box — also known as the writer bio box. In the writer bio box. You are usually permitted to make two anchor text links to any specific website. Your writer resource box — or bio box — should be read smoothly as a continuation of your article body. Relevancy is key!
Your author resource box it should say what your name is, what your experience is ( keep it important ), and what your reader can expect if they click on the link. Tell them all of this information in one sentence using the keywords that you would like to target inside of the author resource box. Doing an easy Google search on hypertext links will show exactly how to make an anchor text on any special word and link it back to your internet site.
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Developing an Efficient Authoring Strategy for Your Marketing Efforts
The effort that goes into article authoring is what persuades many Internet marketers to seek help for much of their article marketing efforts by hiring a writing professional. However, if you prefer to do your own writing and spinning, here are some tips that I can offer to increase the efficiency of your efforts, always keeping in mind the ultimateobjectives of increased traffic to your site and improved search engine optimization.
* Set aside time every week to write articles for distribution. Currently, my weekly goal is four articles. With other writing commitments including my website, this sometimes is quite a stretch for me.
* Make a list of the special submission guideline of each of the article directories to which you normally submit. Include specific elements such as minimum article length, number of keywords permitted, whether or not an abstract or summary is required, and so forth. Make sure that your article meets all of the criteria of all of the directories to which you plan to submit your article.
* Write from your own personal experience and avoid the “Royal ‘We.’” Many people use the web to locate answers to their questions, so your personal experiences actually lend credibility. Share your failures and successes while you are demonstrating your expertise. In your articles, don’t be too concerned with selling; just begin to build a relationship with your readers in order to gradually convert them into customers. Be real and respectful to each and every reader. Feel free to incorporate a bit of humor, if the subject matter allows it. Again, remember you want them to want more and click through to your website.
* When you choose a topic, rely on your keyword research to direct you. I try to keep my articles between 400 and 800 words depending upon the topic or subject.
* Upon completion of your article, find a colleague or friend and ask them for their opinion. I currently review many of efforts with two close friends. Suggestions are freely given and changes are made. The end result is always a much high quality of article.
I hope that these tips will proved useful to you and that your article syndication efforts become a bit easier. Never lose sight, though, of the central purposes: traffic, traffic and traffic.
Don’t Omit Article Syndication Directly to Other Websites
A frequently employed method for article marketing is to post an article on an article directory. A top tier directory will make these posted articles available to webmasters for publication, if those webmasters a) happen to use that directory, b) search for one of your keywords and c) don’t find your article to pose a competitive threat. Nearly all of the best ranked directories will allow you to include one or more links back to your website, but those links are typically restricted to the author’s resource box, most often at the end of the article. That is a time honored and reasonably effective way to promote your site. However, there is another approach to article syndication that you should use as well.
If you submit articles directly to sites in your marketing niche, you will find certain additional benefits beyond those that come from only submitting to article directories. One additional benefit is that you will be able to exercise some control over who publishes your article. You should select sites that have targeted, highly valuable traffic–that is, visitors similar to those that you want to reach in your marketing message. You can make sure that you have longer lasting search engine optimization (SEO) benefits by providing each website with unique content. You can determine that each site’s content is unique by writing a different article for each site or (more efficiently) thoroughly spinning the articles to get more benefit from the same article topic and basic treatment. Perhaps most importantly, your links back to your own website can be placed within the article with carefully crafted (and spun) anchor text. Contextual links are reputed to have even greater SEO benefits than those within an author’s resource box.
In the usual method of direct distribution to websites, you would attempt to contact the individual webmasters by email, or, if you can locate a number, by phone in order to convince whomever reaches the publishing decisions at that website can be convinced of the mutual benefit of uploading your article. If your article is high quality, and if it is not too competitive with the site that you are approaching, you should find that this approach is sometimes successful. On many of your attempts, though, you will either be unsuccessful at reaching anyone or else they will not bother to reply. When they do reply, more often than you wish, they will decline your offer.
Another option for article syndication directly with websites is through an automated distribution system that distributes spun versions of your articles directly to niche specific sites who have expressed a positive interest in receiving free content. Such is the foundation of a relatively new service called My Article Network, which I have reviewed elsewhere.
In this unique cooperative, webmasters can enroll their sites without any charge. This assures that the network will always have a growing number of willing and ready websites available in almost any niche with which you would probably want to be associated
Whatever method of direct-to-site distribution you choose, I strongly urge all article syndicators to broaden distribution beyond the usual top ranked directories. I know from my own experiences that the benefits far outweigh the costs of the additional required effort.
Article Marketing Approaches to SEO for a Mini-Site
Many businesses opt for a small website to market a niche product or service. If your business has made that decision and if it hopes to achieve value from the site for a long period of time, you need to concentrate almost all of your search engine optimization (SEO) labor on getting external links, because choosing a mini-site means giving up the built-in advantages of the larger sites with a large number of internal links pointing toward the most important pages.
There are a variety of ways of obtaining the links that you need, and you should use them all. However, I want to focus your attention on one of the most important of the link building methods, article marketing.
Content syndication offers several advantages for improving your search engine optimiation through obtaining external links. The first is that the links will be found by the search robots on a variety of websites. Assuming that those websites are located on unique IP addresses, this is very helpful because of the algorithms that the search engines use to determine their results listings. Next, with content syndication, unlike some other methods of getting external links, you get to decide the exact anchor (linking) text for each link. Third, article marketing is relatively inexpensive and easy when compared to some of the other ways of obtaining quality links. The ease of the process can be largely attributed to the introduction of specific software for article marketing.
I am able to be very productive in my article distribution, but only because I maintain memberships in two different article marketing systems. My approach is to write ten to fiften fresh articles each week. I spin each of those to obtain hundreds of unique versions for distributions to article directories (in one system) and to individual websites (in the other system). I use different articles for each system, to further reduce the chances for any content duplication.
One of the sites of which I am a member provides a free article spinner tool, available to anyone. You may also register to use an automated submission service that is linked to the spinner. It sends a unique version of your article to up to hundreds of different article directories. When you first register to use the always free spinner, you can get a free trial offer to use the distribution part of the software. There is a membership fee associated with the distribution system after the trial period ends.
My other membership is to a service that also has a built-in article spinner, but this system require membership to use the entire system rather that breaking the system into parts. This system, though, distributes the uniquely spun article versions directly to niche specific websites (including blogs).
Both approaches have their advantages, which is the reason that I maintain memberships in both. Consequently, a combination of the two is what I would recommend for use in the SEO efforts for your mini-sites, with an added benefit of almost immediately increasing traffic.
Love Thy Syndicated Articles as Thou Love Your Own Site
When we dedicate resources to article marketing, we concentrate on two things: 1) Cleverly convincing the readers of our brilliant prose to go to our business’s website; 2) obtaining some “link juice” for the page of our site linked in our anchor text (i.e. SEO). After all, we want to get “the most bang for our buck” when it comes to content syndication. Particularly when we outsource to a betterweb writing service, we hope to recoup the expense as quickly as possible. That makes sense, in so far as we take it.
Sometimes our enthusiasm for generating external links to our website’s pages and our hopes that our readers will take the bait and click through to our site gets in the way of a rather important detail. If our article marketing efforts are really going to give us the results that we anticipate (or at least dream of), those published articles must actually be discovered by our prospective readers and the fickle search engines must consider them important by the heartless math of their algorithms.
Face facts, our new article isn’t the only one being posted on EzineArticles or GoArticles on any given day. Even more painful to recognize is that there are probably other new articles that address the same topic as our article and use the same keywords. So how do we insure that our article rises to the attention of the readership above all of that clearly inferior competition?
Yeah, I know the standard writing and submission tips:
* Make sure your title is descriptive and inventive.
* Tag the article with keywords that are popular and that are actually used in the article.
* On EzineArticles or other directories which offer us an opportunity to provide an abstract, make sure that is intriguing, so that the reader will want to click to the entire article.
While all of the suggestions are valid, they do not go quite far enough. We have to take another step, add another recommendation to our standard list in order for the major search engines to provide our article with the respect that we know it deserves. After all, most of our potential readers will find our article by means of a search engine. Only then can they be emotionally moved by our prose. Only then will they follow the link to our site. Only then will they repeated buy our product and service. Only then will we become as wealthy as King Midas as we sit around in our pajamas, working from home only fifteen minutes a day. Oops, I think I may have read a bit too much hype from the make money from home scams. Sorry.
How do we really earn respect from the search engines for our articles? External links. Lots and lots of external links. How do we get those wonderful external links? Well, we either sit back and wait for them to magically appear, or…
We need to dedicate a portion of our article marketing plan to creating external links to our content. Granted that will reduce the number of links we have the time to provide for our business’s site, but the trade is that linking to our articles that do lead to our site become more powerful.
Most of us should probably assign about 20% to 35% of our article marketing content to providing external links directly to our previously published articles. For example, every once in a while, submit content to A1Articles that has links to your two or three of your articles on EzineArticles and GoArticles. Use an EzineArticles submission to pass a little link love to a brilliant piece you have published on ArticleVista.
If this sounds as if it might complicate your overall strategy, your record keeping and your approach to writing, you’re right! Consequently, many Internet marketers outsource all of this to a well trained company that really understands writing, submissions, keywords and search engine optimization. Then we can just sit around in our pajamas and count our money.
Fifty Days With a Content Syndication Service
I have some actual data to report, but before I do let me provide some background. Seven weeks ago I joined an content distribution service. I don’t literally know the man who owns this service, but I think he should let me borrow it for my next vacation].
Due to my many prior experiences with this boy genius (well, he’s not really that young), I knew that this new concept would give me what I was looking for: An innovative way of distributing my articles. I’m no different from any other online marketer, I’m always wanting more and more quality traffic, and who among us is not constantly looking for fresh one-way external links. My primary approach for achieving both of these goals is distributing content to article directories.
This service has some advantages over traditional submission to article directories, though. For example, I can now put my links directly into the body of the article rather than assigning them to a resource box. That’s something that isn’t allowed in most article directories, but contextual linking offers greater benefits in terms of search engine optimization and traffic maximization. Also, rather than being filtered through an article directory, my articles in this system can go directly to a website that is specifically related to my niche. Once again, great for traffic and SEO. Third, since some of my business involves affiliate marketing, with this service I can put an affiliate link directly in the article, if I want–another thing that the article directories don’t allow. Fourth, the distribution system has a built in article spinner, so that the version of the article that each website publishes can be unique.
Let me tell you what my membership has helped me achieve in the less than seven weeks that I have been a member. Here are just a few of the highlights of my experience with My Article Network.
You need to realize that the system gradually distributes articles to websites, so every article I’ve submitted so far is still yet to be published on some of its sites and other articles have just begun. I have written not quite sixty articles for the system, so far–all very well spun. Over 1900 web pages now consist of my unique versions of those articles. I am allowed to insert up to three links in each article, but I vary the number of links, so my conservative best guess is that my sites singled out for promotion through this system have received somewhere in excess of four thousand links. Of course many of those are so new that they haven’t been picked up by the search engines, yet. In other words, a lot of the work that I’ve put into this distribution already will reach the maximum benefit months down the road.
About half the articles are directed toward my newest site, which I just started building three months ago. From the first time I noticed it in the Alexa rankings (after I had joined this network) it has climbed over two million positions! In fact, it gets more traffic than some of my sites that have been around for quite a while. For example, I have done nothing to my oldest site (no pages added, no new SEO, only 9 articles in this system pointing at it), and it has jumped 120,000 positions. As far as I can tell, that additional traffic can be attributed only to this network and my measly efforts in writing content for distribution that is related to this niche in the past seven weeks.
Okay, if you like those numbers, take a look at this. Only six days ago, I decided I should just keep records of the results, so I set up a spread sheet. During that six day period, the eight sites that I have promoted using this distribution network have risen in Alexa a cumulative total of over five million positions. I realize that Alexa is not the finest measure of progress, but I still think that’s a very strong indication of getting my money’s worth and then some.
I became so enthused, I actually started four new blogs just to take advantage of all the free content that is available in this system. By the way, adding websites is free; maybe that explains why there are over 10,000 sites in the system ready to publish articles!
I strongly suggest that you become a member of My Article Network. Yes, you affiliate marketers out there, you can become an affiliate–after you join the article distribution service.
Increase the Value of Your Article Marketing
Considering how much time and money an online marketer spends on article marketing, we want to get the greatest return possible from our efforts. Whether we write the articles ourselves, use the writing talents of our employees or outsource to a professional writing service, we need to recoup our expenses by increasing our traffic and, ultimately, our sales.
Most of us who use content syndication use article directories most often to distribute our content. There are three advantages to using a good article directory. The first of those is that a top ranking article directory gets a lot of visitors. That means a lot of people have an opportunity to find our article there. Some of those people will read our article, and, if we have written persuasively, some of those readers will click through to our site.
Second, webmasters of other sites within our niche will pick up our article with our embedded links for publication on their own sites. While these niche specific sites will have less traffic than the directory, that traffic will be more targeted, so our article will be relevant to those visitors’ interests. Thus, a higher proportion of those viewers will be drawn to our article.
Visibility of our links to the search engines, thereby improving our position in the search engine listings, is the third advantage of submitting our content to article directories. However part of that improvement will be limited and temporary, because most of the repeated instances of publication of that same article will be considered duplicate content.
We can get some additional benefit by providing each directory with a unique version of our article. We can accomplish that efficiently using article spinning. However, even when we go to the trouble of spinning so that each article directory gets a unique version, those niche sites that get our articles from the same directory will be duplicate content. Thus, while spinning our article prior to submission to multiple directories is a great improvement, we can still do even better in squeezing value from our article marketing efforts.
An alternative to using only article directories is to also distributed unique articles to individual sites within our marketing niche. Unfortunately this can be a time consuming challenge in identifying potential publishers for our articles and then convincing those webmasters that they can actually benefit from publication of our articles (and our contextual links).
Happily for those of us who rely heavily on article marketing, there is a new, mostly automated system to handle such distribution. I think of it as an article distribution coop. I provide a detailed description of this automated content distribution system elsewhere.
Fifty Days With a Content Service
First a little background. even weeks ago I became a member of an article marketing service. While I don’t actually know the guy that designed this remarkable tool for online marketers, I think he should let me borrow it for my next vacation].
Because of my past experiences with this guy, I was confident that the service would accomplish for me what it promised: An innovative way of distributing my articles. Like any Internet marketer, I could always use more traffic, and is there anyone who isn’t on the look-out for a way to add external links pointed toward our virtual real estate? My primary approach for achieving both of these goals is distributing content to article directories.
In the past, most of my subtly promotional articles have gone to article directories, but this new network offers some important advantages over article directory submissions. First, I am able to put contextual links into the body of the article. That’s something that most article directories don’t allow, but I know that it is more effective for both traffic generation and for search engine optimization. Second, the articles go directly to websites for publication, sites that are in my niche or a closely related niche. As with the previous benefit, that helps with regard to both traffic and SEO. I can also put an affiliate link directly into the article if I choose, another “no-no” with article directory syndication. Perhaps the greatest advantage is this: The system has a built in article spinner so that if I prepare my articles well, each website that receives my article can publish a unique version of it (essential for any SEO gains).
After almost fifty days, I thought that I would check to see what I had accomplished so far. Here are just a few of the highlights of my experience with My Article Network.
You need to realize that the system gradually distributes articles to websites, so every article I’ve submitted so far is still yet to be published on some of its sites and other articles have just begun. I have written not quite sixty articles for the system, so far–all very well spun. Over 1900 web pages now consist of my unique versions of those articles. I have between one and three links in each article, so I estimate that the sites I have been promoting have added a cumulative total of around 4000 external links. Of course many of those are so new that they haven’t been picked up by the search engines, yet. In other words, a lot of the work that I’ve put into this distribution already will reach the maximum benefit months down the road.
About half the articles are directed toward my newest site, which I just started building three months ago. Alexa couldn’t even find that site when I first joined this system, and now it has climbed in the Alexa rankings more than two million positions. I’m a bit embarassed to admit it, but the new site gets more traffic already than some of my old sites that I have been working on for years. Indeed on the oldest site that I ever built (that I still own), has received no attention from me in months, but I entered nine articles into this system and that site’s Alexa ranking has improved by more than 120,000 positions. I can’t attribute that traffic growth to anything other than those nine articles–and the system that distributed them.
I’m quite pleased with the results so far, but I have been lax in my tracking. Only six days ago, I decided I should just keep records of the results, so I set up a spread sheet. In that one week (little less) the eight sites that I have directly promoted through the service have increased a cumulative total of over 5 million positions in Alexa. Not bad for six days.
I became so enthused, I actually started four new blogs just to take advantage of all the free content that is available in this system. By the way, adding websites is free; maybe that explains why there are over 10,000 sites in the system ready to publish articles!
I urge you to check out My Article Network. Oh, and for you affiliate marketers, yes you can become an affiliate after you join as a subscriber.
Article Syndication and Mini-Site Search Engine Optimization
Many companies opt for a mini-site to promote a particular service or product within its business niche. If your business has made that decision and if it hopes to achieve value from the site for a long period of time, you will need to obtain a high number of external links. Small sites lack the advantage of very large sites with hundreds of pages providing internal links within the site pointing toward the most important pages.
You should use all available opportunities to obtain high quality external links, including directory listing, hiring a SEO consulting firm and using social media for its viral features. However, I want to concentrate your attention toward one of the most important of the external link building alternatives, article syndication.
Content syndication offers several advantages for improving your search engine optimiation through obtaining external links. The first is that the links will be found by the search robots on a variety of websites. Assuming that those websites are located on unique IP addresses, this is very helpful because of the algorithms that the search engines use to determine their results listings. Second, article marketing permits you to control the linking text of those links, and that linking text (sometimes refered to as “anchor” text) is one of the primary methods that a search engine uses to determine the topic of any given web page. Third, this process is economically efficient and relatively simple to implement, particularly because of the accessibility of software to facilitate article marketing.
I average about fifteen articles per week, but I spin those articles so that I actually end up with the equivalent of hundreds of unique articles that I distribute to several article directories (for further distribution) or syndicate directly to individual websites to which I have access. I am able to reach that volume only because of two memberships that I maintain.
One of the sites of which I am a member provides a free article spinner, which anyone may use. When you first register to use the high quality spinner, you will also receive a free trial membership to an amazing directory submission service that will distribute a unique version of each of your articles to literally hundreds of article directories.
The other system to which I have a membership also provides a linked spinning and distribution. The important difference with this system is that, rather than distributing unique versions of the article to directories, those article are spun and the distributed directly to websites.
Both approaches have their advantages, which is the reason that I maintain memberships in both. Consequently, a combination of the two is what I would recommend for use in the SEO efforts for your mini-sites, with an added benefit of almost immediately increasing traffic.