Marbella SEO

Many businesses opt for a small website to market a niche product or service.  If your business has made that decision and if it hopes to achieve value from the site for a long period of time, you need to concentrate almost all of your search engine optimization (SEO) labor on getting external links, because choosing a mini-site means giving up the built-in advantages of the larger sites with a large number of internal links pointing toward the most important pages.

There are a variety of ways of obtaining the links that you need, and you should use them all.  However, I want to focus your attention on one of the most important of the link building methods, article marketing. 

Content syndication offers several advantages for improving your search engine optimiation through obtaining external links.  The first is that the links will be found by the search robots on a variety of websites.  Assuming that those websites are located on unique IP addresses, this is very helpful because of the algorithms that the search engines use to determine their results listings.  Next, with content syndication, unlike some other methods of getting external links, you get to decide the exact anchor (linking) text for each link.  Third, article marketing is relatively inexpensive and easy when compared to some of the other ways of obtaining quality links.  The ease of the process can be largely attributed to the introduction of specific software for article marketing.

I am able to be very productive in my article distribution, but only because I maintain memberships in two different article marketing systems.  My approach is to write ten to fiften fresh articles each week.  I spin each of those to obtain hundreds of unique versions for distributions to article directories (in one system) and to individual websites (in the other system).  I use different articles for each system, to further reduce the chances for any content duplication.

One of the sites of which I am a member provides a free article spinner tool, available to anyone.  You may also register to use an automated submission service that is linked to the spinner.  It sends a unique version of your article to up to hundreds of different article directories.  When you first register to use the always free spinner, you can get a free trial offer to use the distribution part of the software.  There is a membership fee associated with the distribution system after the trial period ends.

My other membership is to a service that also has a built-in article spinner, but this system require membership to use the entire system rather that breaking the system into parts.  This system, though, distributes the uniquely spun article versions directly to niche specific websites (including blogs). 

Both approaches have their advantages, which is the reason that I maintain memberships in both.  Consequently, a combination of the two is what I would recommend for use in the SEO efforts for your mini-sites, with an added benefit of almost immediately increasing traffic.

Many companies opt for a mini-site to promote a particular service or product within its business niche.  If your business has made that decision and if it hopes to achieve value from the site for a long period of time, you will need to obtain a high number of external links.  Small sites lack the advantage of very large sites with hundreds of pages providing internal links within the site pointing toward the most important pages.

You should use all available opportunities to obtain high quality external links, including directory listing, hiring a SEO consulting firm and using social media for its viral features.  However, I want to concentrate your attention toward one of the most important of the external link building alternatives, article syndication. 

Content syndication offers several advantages for improving your search engine optimiation through obtaining external links.  The first is that the links will be found by the search robots on a variety of websites.  Assuming that those websites are located on unique IP addresses, this is very helpful because of the algorithms that the search engines use to determine their results listings.  Second, article marketing permits you to control the linking text of those links, and that linking text (sometimes refered to as “anchor” text) is one of the primary methods that a search engine uses to determine the topic of any given web page.  Third, this process is economically efficient and relatively simple to implement, particularly because of the accessibility of software to facilitate article marketing.

I average about fifteen articles per week, but I spin those articles so that I actually end up with the equivalent of hundreds of unique articles that I distribute to several article directories (for further distribution) or syndicate directly to individual websites to which I have access.  I am able to reach that volume only because of two memberships that I maintain.

One of the sites of which I am a member provides a free article spinner, which anyone may use.  When you first register to use the high quality spinner, you will also receive a free trial membership to an amazing directory submission service that will distribute a unique version of each of your articles to literally hundreds of article directories.

The other system to which I have a membership also provides a linked spinning and distribution.  The important difference with this system is that, rather than distributing unique versions of the article to directories, those article are spun and the distributed directly to websites. 

Both approaches have their advantages, which is the reason that I maintain memberships in both.  Consequently, a combination of the two is what I would recommend for use in the SEO efforts for your mini-sites, with an added benefit of almost immediately increasing traffic.