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Posts Tagged ‘affiliate internet marketing’
Facts About Internet Marketing And Monthly To-Do Lists
Do you work as an internet marketer? Whether you vend your services to webmasters or if you market a product or service that you personally sell, time management is vital to your success. Interest generated through effective marketing campaigns will translate into income. However, if you have a poor sense of time management, your capability to work will be impacted, as will your income level.
Since time management has such an important role in generating income as an internet marketer, how do you use it to your advantage? You do have a number of options, but some work better than others. To get started, try monthly to do lists.
Monthly to-do lists? Yes, monthly. Unluckily, this is a point where many new to internet marketing think that monthly lists put a lot on ones plate. Yes, they do, but it vital to your success as an internet marketer to stay focused and on task. A monthly to-do list can help you do this. Plus, to be a triumphant internet marketer, especially when marketing your own products and service, it is important to have long-term goals.
So, what makes a monthly to-do list better than an every day or even weekly list? It has to do with making traffic. For instance, submitting content to article directories with back links is a great way to generate interest and market a website, but it only works for so long. Article directories maintain new articles up higher in their search results. This means you may generate free website traffic from an article you wrote two days ago, but that traffic will slowly taper off.
In keeping with the above mentioned article directory example, it is important to create a strategy. Since you will see the most free website traffic generated from content on an article directory in the week following submission, don’t submit 10 articles the first week of the month and stop. Yes, you still do increase traffic, but you need to be strategical about it. Placing articles on directories at various stages throughout the month will result in new, different readers.
When creating a monthly to do list, you have different options. For starters, you can create a handmade chart or list. Another option is to utilize Microsoft Word or Works or a spreadsheet. Not only is it quicker to compile your information the computer, but it can be saved. With monthly to-do lists, you can utilize them again. Since you will want to cross each task off as completed, don’t be left having to write another handmade list. Instead, save your monthly to-do list as a spreadsheet on your computer and print a new copy each month.
When creating a spreadsheet with a Microsoft program, use the columns to create four sections. These parts will be week 1, week 2, week 3, and week 4. In the rows underneath, highlight internet marketing tasks to do. For example, week one could include creating a monthly newsletter for customers and submitting 2 articles to article directories. Week two could include emailing your newsletter to customers, submitting 2 more articles to directories, and starting a contest on your website.
In short, it is important to stay focused and on task daily while working as an internet marketer, but it is also important to consider the long-term results. To see the best success as an internet marketer or an online retailer, aim for lasting boosts of free website traffic , not short ones.
Know How To Lead Affiliates To Your Internet Marketing Website
If you are just starting an affiliate program, you have to find affiliates. You have a website summarizing the terms and conditions of your program and an application. Even if you use a third-party affiliate hosting program, you still need to lead potential affiliates to your website. Yes, it is important to concentrate on selling them. You need to convince them that your program is the best to join. First, concentrate on getting them there. What are your alternatives?
Article directories. Article directories are popular and they do show results. Website owners have been using them as internet marketing tactics for years. Moreover, other websites and blogs use your articles. All information, including links back to your affiliate program website stay. Within weeks, you will find this information scattered around the web. Article directories act by linking back to your website. Before submitting an article, check your links. Make sure they do lead back to the right spot.
When using article directories, you have two main options. You want to target internet users who want to get behind a good product or service, like what you have to offer. You also want to target experienced website owners and bloggers who are looking for another way to increase their income. You can write articles about the products or services you sell. Do a review and at the end of your article mention that readers can make money through promoting. For those who want to make money online, write generalized articles about affiliate programs. Cover topics that include what they are, how they work, and how everyone makes money. At the end of each article, provide a link back to your affiliate program website.
Online classified ads. When looking for jobs, lots of individuals bypass the printed employment sections and opt to get the same information online. This is where the greatest potential is. When choosing online classified websites, opt for those with free or reduced rates. Clearly highlight your program. There is some confusion. Many classified websites possess strict regulations on pyramid schemes. If you are just paying your affiliates every time they help you make a sale, no strings attached, you should not have problems.
When using online classified ads, it is important to explain your opportunity in detail. Not everybody knows what affiliate programs are. If your listing states “earn 5% commission,” most readers will actually think that is in addition to an hourly rate. It is not. Fully explain your affiliate program, the tasks required to make money, and the payment terms. Remove confusion and discard applicants right from the start.
Job posting websites or forums for home-based workers. Many people want to work from home. That has direct to an influx of work-at-home job posting websites and message boards. Visit these websites and look around. Can you post listings for affiliate programs? If so, do it! These individuals have already decided they want to work from home. Your opportunity allows them to do that.
When posting information about your affiliate program and linking back to your website, give as many information as possible. As previously stated, these individuals want to work from home and most have done research already. They should know that an affiliate program is based on sales and commission only, not an hourly rate. Still, give as much information as possible. Work-at-home job and opportunity listings seem less like a scam when they go into great detail.
Online message boards. When it comes to online message boards, choose those that are based on running websites or blogs, internet marketing, or working from home. These individuals can give your affiliate program the most time. Many are also educated on running a website, marketing, and ad placement.
When highlighting your paid affiliate program opportunity and linking back to your website on a message board, read all rules first. Some only allow you to advertise job opportunities in specific sections. Don’t spam the boards. Next, use profile links and signatures. Wherever you can put a link without breaking the forum rules, do it. The key to leading potential affiliates to your website is to post and often. The more messages you post on a forum, the more your links will show.
In conclusion, there are many ways that you can lead potential affiliates to your program website. In fact, these are just a few of your options. Overtime, you will see that idle talk works great. When your affiliates start making money, they will discuss the opportunity with others. Soon, you won’t need to guide applicants to your website, as they will get it on their own.
Achieve Leverage for Your Online Business by Outsourcing
The objective of leverage is to provide the greatest advantage with the least possible effort. Specifically, for affiliate businesses, that means most ROI with minimum personal involvement, and we can realize this via outsourcing.
Prior articles described ways of providing leverage by 1) re-using, and 2) re-purposing content. In this article, we’ll discuss developing leverage by outsourcing routine, or non-value-add work, and any work that simply doesn’t fit our individual skills, experience and/or temperament.
Marcus Buckingham and Curt Coffman documented some interesting findings from 25 years of Gallup organization research – initially in their book, First, Break All the Rules: What the World’s Greatest Managers Do Differently, and then elaborating on those findings in several subsequent books. Two of their findings, that are important for online marketers and home-based business owners in general are these: 1) Emphasize your strengths, not your negatives, and 2) Hire assistants for talent.
Internet marketing has a large learning curve and involves a lot of different abilities. Unfortunately, few people are gifted at all of them – and even those who multi-skilled, probably are not using their available time and other skills if they focus on areas that are relative weaknesses for them.
William of Occam, best known for “Occam’s Razor,” has noted: “It is vain to do with more what can be done with less.” As affiliate business owners, Occam’s Razor has a big lesson for us in terms of our own time management.
Tim Ferriss, author of “The 4-Hour Workweek” is a big promoter of outsourcing to virtual assistants to handle recurrent, non-value-add tasks or other non-favored tasks.
It may come as a surprise to realize that outsourcing is not restricted to the world of giant companies, but recognizing the low cost of international virtual assistants, even small, affiliate companies can afford to outsource a lot of activities to VAs.
Many internet marketers elect to outsource article marketing. They see the value of article marketing, but either don’t like to write, don’t have the skills, don’t want to spend the time, so they turn over those writing tasks to ghost-writers.
Another task you might consider outsourcing to a virtual assistant (or call center) is the telephone and email follow-up required for lead generation and sales closings.
If you focus on your areas of strength, you can multiply your results, whereas, focusing on improving areas of weakness willonly incrementally improve results.
Which is more important to you – the ability to multiply your results, or simply see incremental improvements?
If you would like to discover how to leverage your time, sign up for the Online Success for Beginners course.
Your Sales Copy in the Age of Twitter: Adapt or Die
Classic salesmanship in print required a killer sales copy roughly encompassing these 4 elements: Attention, Interest, Desire, Action – the AIDA principle. This was accomplished initially in direct response sales letter and later adapted for the web in the form of the Long Form Sales Letter that we have been accustomed to all these glorious days. For those not familiar with the make up of a sales letter, there are variations but a common theme is effective use of the AIDA principle starting with a hard to ignore attention-grabbing headline, fast-paced action-packed writing, emotionally hooking anecdotes and fantastic claims couched in reality, tons of endorsement from happy customers who used the service or bought the product being pitched and culminating in an urgent call to action. Think you can’t do this with video? Think again, see this illustration of this internet marketing strategy
With the advent of rich media dominated web 2.0 world what becomes of the beloved Long Form Sales Letter? While there’s a valid reason to be concerned, this is no time for panic. Burying your head in the sand would be counterproductive and absolutely useless. There’s a glimmer of hope for those who understand the fundamentals of the sales process. Dan Kennedy’s 6 steps of sales process outlined in his outrageously amazing book “No B.S Sales Success” is the gold standard. Understanding this process and internalizing it should encourage anyone concerned about the shift towards online video. If you understand online video is just another medium to transmit your pitch, then you should have no problem adopting online video as a vehicle for broadcasting your sales message, getting prospects to take action and having them to stampede in a mad frenzy to your website and buy your stuff.
Another reason to be excited about online video, Infomercials – they provide a template that can be adapted, with some tweaks, to devastating effect. You see, while a hyper-texted web was finding its footing, infomercials were the medium of choice for savvy marketers who figured the dead airtime on cable and broadcast TV were a gold mine. Their bet was that there is a huge potential in late night TV viewership and the rest, like they say, is commentary. These savvy early adopters cleaned out their competitors’ clocks. I sometimes wonder out aloud “Isn’t this true for online video today?”. You shouldn’t wait around…!
Ok, If you understand the sales process and can tweak infomercial tactics for the web how could you accomplish this? Before you leap in here’s a cautionary reminder, online sales video must adhere to the same principles that led to the success of the sales letter: Grab attention, hook the prospect and get the viewer to take action. The catch is to do this in about 5 minutes or less. The actual video used in the sales page is only one of a series of videos that you create. The core of this strategy is adding value to your prospects before they buy one single thing from you. Though it’s possible to make your pitch in your first video, you must promise and deliver tremendous value to the prospect if the prospect takes action. Providing social proof, establishing authority and having a ‘reason why’ should be the other key components of your core strategy. This is the secret sauce to video marketing success just as in sales letter – remember the essence of the sales letter hasn’t changed much since Ben Franklin.
Here’s an excellent video that does just that – Spoiler Alert! Self Promo – not that there’s anything wrong with that;). You can start thinking of ways of incorporating its approach to your online marketing campaigns
There’s always understandable angst to adopting new techniques, process and ways of doing things. Yet, adapting to rich media based world is a reality you can’t avoid. Rock and roll with this sucker so that you can dominate your niche. You don’t want me to tell you what happens if you ignore online video…You really don’t…Get to work and take action today, break out the screen cam software, Powerpoint or Keynote Presentation and start playing with that webcam.
In upcoming posts we will discuss tools and services that will make the whole process doable and dare I say, fun eh?