Marbella SEO

When we dedicate resources to article marketing, we concentrate on two things: 1) Cleverly convincing the readers of our brilliant prose to go to our business’s website; 2) obtaining some “link juice” for the page of our site linked in our anchor text (i.e. SEO).  After all, we want to get “the most bang for our buck” when it comes to content syndication.  Particularly when we outsource to a betterweb writing service, we hope to recoup the expense as quickly as possible.  That makes sense, in so far as we take it.

Sometimes our enthusiasm for generating external links to our website’s pages and our hopes that our readers will take the bait and click through to our site gets in the way of a rather important detail.  If our article marketing efforts are really going to give us the results that we anticipate (or at least dream of), those published articles must actually be discovered by our prospective readers and the fickle search engines must consider them important by the heartless math of their algorithms.

Face facts, our new article isn’t the only one being posted on EzineArticles or GoArticles on any given day.  Even more painful to recognize is that there are probably other new articles that address the same topic as our article and use the same keywords.  So how do we insure that our article rises to the attention of the readership above all of that clearly inferior competition?

Yeah, I know the standard writing and submission tips:

*  Make sure your title is descriptive and inventive.
*  Tag the article with keywords that are popular and that are actually used in the article.
*  On EzineArticles or other directories which offer us an opportunity to provide an abstract, make sure that is intriguing, so that the reader will want to click to the entire article.

While all of the suggestions are valid, they do not go quite far enough.  We have to take another step, add another recommendation to our standard list in order for the major search engines to provide our article with the respect that we know it deserves.  After all, most of our potential readers will find our article by means of a search engine.  Only then can they be emotionally moved by our prose.  Only then will they follow the link to our site.  Only then will they repeated buy our product and service.  Only then will we become as wealthy as King Midas as we sit around in our pajamas, working from home only fifteen minutes a day.  Oops, I think I may have read a bit too much hype from the make money from home scams.  Sorry.

How do we really earn respect from the search engines for our articles?  External links.  Lots and lots of external links.  How do we get those wonderful external links?  Well, we either sit back and wait for them to magically appear, or…

We need to dedicate a portion of our article marketing plan to creating external links to our content.  Granted that will reduce the number of links we have the time to provide for our business’s site, but the trade is that linking to our articles that do lead to our site become more powerful.

Most of us should probably assign about 20% to 35% of our article marketing content to providing external links directly to our previously published articles.  For example, every once in a while, submit content to A1Articles that has links to your two or three of your articles on EzineArticles and GoArticles.  Use an EzineArticles submission to pass a little link love to a brilliant piece you have published on ArticleVista. 

If this sounds as if it might complicate your overall strategy, your record keeping and your approach to writing, you’re right!  Consequently, many Internet marketers outsource all of this to a well trained company that really understands writing, submissions, keywords and search engine optimization.  Then we can just sit around in our pajamas and count our money.