Marbella SEO
Little Known Secrets Of An Efficient Backlink Strategy
When it comes to creating a backlink strategy, there is a popular myth out there – a pervasive urban legend. That legend is that “it’s all numbers game”. Many “SEO experts” have become rich from selling virtually worthless backlinks.
These guys argue that Google loves external links to a website. The more backlinks it finds, the higher it will regard that website and the more often it will appear on top of search results.
Right and wrong. Google is not quite that stupid to only take a look at the number of incoming links to a website to decide whether it will be ranked on the first page of search results or the last. If that were true anyone could quickly set up ten thousand pages with links back to his own website and get listed in the number one spot for whatever he wants.
The important issue for Google is not quantity but quality. They have never published the exact algorithm they use to rank the listing of web pages, but it’s fairly certain that they don’t simply look at the number of incoming links to a site, but to the quality of those links as well.
But what is a quality backlink then? Why would one link be given a higher value than another link? The answer is simple: relevance. It’s not really such a difficult concept to explain. Let’s say you have a website about building model aeroplanes and down the road is another guys with the same type of website. Now you get the local butcher to link to your website from his, while the other guy manages to get a link from a well-known, highly regarded website about hobbies. Who do you think Google should list at the top?
Should you become clever now and get the local vet, as well as ten small shops to link to you and you also buy 5 000 links on the Internet, Google should surely wake up and rank you first, shouldn’t they?
What do you think will happen? The correct answer is: nothing. Google will still rank the other guy on top, because the one link to his website is a) from an authoritative website that may have thousands of other websites linking to them and b) the content of his website is related to the content on that other website.
Getting links back to your website from highly regarded websites is not easy though. If you know what you are talking about, one possible solution is to start writing articles and submit them to article directories. Mostly you won’t get paid for them, but you will be able to include a backlink to your website.
Writing articles for top quality article directories, a strategy known as article marketing, will also get you some worthwhile backlinks, since they allow you to link back to your site from the article. And if your articles are as good as you think, they will eventually be syndicated – other websites will publish them as well and also link to your site. As a backlink strategy this will be much more effective than buying low-quality links.