Marbella SEO

Considering how much time and money an online marketer dedicates to article marketing, we all hope for a good return on our expenditures.  No matter if we write our articles in-house or contract with an expert professional writer, we need to recoup our expenses by increasing our traffic and, ultimately, our sales.

Article directories are the most frequently used distribution point for our content.  There are three advantages to using a good article directory.  First, a top tier article directory attract a lot of traffic.  That results in a lot of potential readers being able to access our articles on the directory, itself.  Some of those people will read our article, and, if we have written persuasively, some of those readers will click through to our site.

Secondly, many webmasters who monetize their sites with advertising will add our articles (including our links) to add to their own sites in our niche or a related niche.  While these niche specific sites will have less traffic than the directory, that traffic will be more targeted, so our article will be relevant to those visitors’ interests.  Thus, a higher proportion of those viewers will be drawn to our article.

Visibility of our links to the search engines, thereby improving our position in the search engine listings, is the third advantage of submitting our content to article directories.  However part of that improvement will be limited and temporary, because most of the repeated instances of publication of that same article will be considered duplicate content. 

If we handle of syndication to article directories properly, we will provide unique articles to each directory to which we submit.  We can accomplish that efficiently using article spinning.  However, even when we go to the trouble of spinning so that each article directory gets a unique version, the individual sites that take their content from that directory will still be duplicate content.  So this approach to spinning is a huge improvement over distributing the same article to multiple directories, it leaves room for improvement in maximizing our benefit from our article marketing efforts.

An alternative to using only article directories is to also distributed unique articles to individual sites within our marketing niche.  This can be an extremely tedious process as it involves considerable research time in finding those sites, establishing contact with the webmasters and persuading them that it is in their interests to publish our articles with our links on their sites.

Happily for those of us who rely heavily on content marketing, there is a new, largely automated system to facilitate such distribution.  I think of it as an article distribution cooperative.  I provide a complete description of this automated content marketing system in another article.