Marbella SEO

Running multiple PPC campaigns, and especially if you’re running them through your own business, requires a lot of your time and energy to set up and maintain. If you’re not yet at the stage where you’re outsoucing your PPC campaigns to other people , maybe you should consider getting some PPC software in order to automate the process of setting up and maintaining your PPC campaigns.

A recently launched PPC software program is KeywordESP.

Why you need a product like this!

This is a fun little product that will save you a ton of time when you’re setting up your PPC campaigns and landing pages to match as well as increase your Quality Score, CTR and convertion rate.

What it does!

Keyword ESP is a product that you add to your PPC ads and your landing page (optional), so that whatever keyword your potential customer types into Google/Yahoo that keyword will show in your PPC ad automatically. Not only that, when the potential customer clicks on your PPC ad, the very same keyword that the perosn typed in, will now automatically show on your landing page.

How this works!

• Quality Score: Your Google (or other search engine) Quality Score will increase, so that you will have to pay less per click
• CTR: Your CTR will increase massively. Think about it, whichever of your keywords the prospect types in that keyword will appear on your PPC ad
• Also, you PPC ad will be BOLD as it matches what the prospect typed in. This will get all eyes on your PPC ad.
• Conversion: See a higher convertion rate on your landing page. Whatever keyword was originally typed into the search engine by the user will now appear on your landing page. It’s like knowing what your potential customer is thinking (or at least that appears to be the case).
• Other: TIME! You’ll save huge amount of time. Now you will only have to set one PPC ad up to get great Quality Score and CTR.

What you should do now!

If this product sounds like something that you can apply to your PPC campaign, you’ll be even happier to hear that this is really easy and fast to implement into your sales process.

There’s no computer skills needed, just good old copy and paste. It’s a set and forget type of software. Just add it once per PCC campaign and that’s it.

I don’t have a lot of PPC campaings, but I must admit that I saw result within a couple of days and within no time I had saved in clicks what I paid for this software.

Here’s a PPC tip: When you just implement the software, leave you CPC where it is and then gradually reduce you CPC by 20% per day over the next few days till the software has kicked in, the search engine has caught on and your PPC ads has the ranking you want. It doesn’t get any easier.