Developing an Efficient Authoring Strategy for Your Marketing Efforts

posted by TheMarbellaSEO 4:42 PM
Thursday, April 15, 2010

The effort that goes into article authoring is what persuades many Internet marketers to seek help for much of their article marketing efforts by hiring a writing professional. However, if you prefer to do your own writing and spinning, here are some tips that I can offer to increase the efficiency of your efforts, always keeping in mind the ultimateobjectives of increased traffic to your site and improved search engine optimization.

 

* Set aside time every week to write articles for distribution. Currently, my weekly goal is four articles. With other writing commitments including my website, this sometimes is quite a stretch for me.

* Make a list of the special submission guideline of each of the article directories to which you normally submit. Include specific elements such as minimum article length, number of keywords permitted, whether or not an abstract or summary is required, and so forth. Make sure that your article meets all of the criteria of all of the directories to which you plan to submit your article.

* Write from your own personal experience and avoid the “Royal ‘We.’” Many people use the web to locate answers to their questions, so your personal experiences actually lend credibility. Share your failures and successes while you are demonstrating your expertise. In your articles, don’t be too concerned with selling; just begin to build a relationship with your readers in order to gradually convert them into customers. Be real and respectful to each and every reader. Feel free to incorporate a bit of humor, if the subject matter allows it. Again, remember you want them to want more and click through to your website.

* When you choose a topic, rely on your keyword research to direct you. I try to keep my articles between 400 and 800 words depending upon the topic or subject.

* Upon completion of your article, find a colleague or friend and ask them for their opinion. I currently review many of efforts with two close friends. Suggestions are freely given and changes are made. The end result is always a much high quality of article.

I hope that these tips will proved useful to you and that your article syndication efforts become a bit easier. Never lose sight, though, of the central purposes: traffic, traffic and traffic.



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