Could Time Warner be using Black Hat SEO to Help Search Rankings?

posted by TheMarbellaSEO 7:10 AM
Saturday, January 30, 2010

This is an exclusive story.

Is it possible that MarkMonitor, Inc., who decision themselves “a world leader within the fast-growing marketplace for online corporate identity” has been secretly hiding links on behalf of TimeWarner? Is this being done on subdomains of timeinc.net so as to rank high within the search engines? You decide. MarkMonitor owns the domain name timeinc.net, a website with a homepage which re-directs to the main Time.com site. So it would appear they’re running this web site on behalf of TimeWarner.

If you attend the timeinc website and view a number of the supply code of the pages, you’ll find error pages that have links below an image map at the bottom of the page, links that are hidden from viewers and added to extend the search engine ranking of alternative Time Warner properties. This link-hiding apply is often referred to as “Black Hat” SEO.

A picture map tells the browser the way to display an image. That is it’s only purpose. However, a number of the pages on timeinc.net have links hidden to viewers next to the image maps. If one views the supply of sub domains such as img.timeinc.net or i.timeinc.internet, it is apparent there are four links to other TimeWarner properties.

Did MarkMonitor, Inc., a huge company and a true leader in “defending complete names” on-line buy this domain, redirect the traffic to Time.com and notice places to cover links to other Time websites out of pure altruism? It’s possible, however hard to believe. It should be noted that there are very important subscription pages on different sub domains of timeinc. This is not a website that was solid away and has no price for linking.

If MarkMonitor purposefully hid links because it would appear, altruism towards Time looks an unlikely motive.

There is an increasingly fine line with what is acceptable and what is not for search engine optimization. At ClickStream, we believe the last group that wants to employ sneaky techniques to rank high are fortune five hundred companies. In essence, these companies are the ones that have whole “rings” of websites. Nonetheless, search engines will ban people that make multiple sites for the purpose of linking to every other and creating a link circle.

Time ought to be able to link in an exceedingly circle with its various media companies. That may seem an unfair advantage, however they are separate entities that have the identical parent company. What actually looks unfair is for them to require more advantage of the circular linking by hiding links that only the search engines can see.

The recent storm has just disregarded the BMW being off from the Google search engine pages. BMW’s German web site was found using “doorway pages” to make traffic and rank for their site. Google was able to document that BMW’s German website used the search results to urge a top ranking if individuals probe for “used car.” Looking out for BMW Germany will bring no results. BMW.ge was well ranked however it dropped fully out of the Google index during a matter of two days.

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