Contracting out SEO Article Writing

posted by TheMarbellaSEO 7:10 AM
Saturday, January 30, 2010

In an exceedingly recent thread at webmasterworld, when asked if members had ten folks to assist promoting their web site, what would they do.  This attention-grabbing question made the surprising answer by one member that they would have 9 individuals writing articles and one person linking.

Articles are a nice manner to induce theme related one-manner links, linkable content and can be contracted for around $10 per four hundred – 500 word article.  Costs vary though, and so will the range of qualifications.

Article writing, like link building, is a wonderful candidatate for outsourcing, or maybe more properly, Outtasking.

Why Outsource?

Oursourcing is nice as a result of you’ll purchase services you need when you wish them.  You don’t have to fret about meeting payroll, or providing computers, desks or equipment.  While a freelancer is researching and writing you can be sure of alternative things.

Typically, a freelancer represents a cluster, permitting you access to the a lot of resources and expertise.

Misconceptions

One of the most important misconceptions is you can ‘just give it to them’ and it will all be good.  Nothing can be futher from the truth.  After all, the more time and effort you put into it, the higher the chances of success.

Example Project of ten articles.

Before talking to my partners in the Philippines, I analysis keywords and use the keywords to set up the titles and content of the articles.  This sometimes gives me half-dozen or 8 of the article titles.  Since not all articles get syndicated, I go to many articles syndication sites and research which articles in my space have the most links in YAHOO.  This offer more knowledge for article topics and titles and general tone.  Next, I decide what sort of article suits the titles best.  Is it to be a “data about this” article or a “how to” article with a bulleted list of actions the reader will take right currently?

Once all this has been written out, I send it to my partner and ask to work out 4 or 5 articles right away therefore that I can make sure everything is on track.

Or course, I’ve got specified in advance the articles must be original, and I create periodic checks to form sure.  Once you’ve got restricted a freelancer some times you’ll be able to ease up, however it still pays to check all the time.

Don’t use software

There are tons of folks giving software that scrapes article syndication sites and/or the internet for content, re-arranges it, and spits out tons of articles.   My expertise is it would have been easier and definitely faster to write down the articles myself, or hire somebody to try and do it.

Automated re-writes of scraped content appears to work on the Search Engines for currently, but how long it is going to last is anyone’s guess.  The achilles heel of automation is that it has to use templates and will always leave a footprint that other automated systems (ie bots & crawlers) can simply detect.

Value vs. Turnaournd time

Most freelance writers take on more contracts than they will handle and juggle flip-around times to maximise immediate money flow.  At any moment they solely have a few contracts to figure on, though they have many outstanding.  Sound familiar?

Knowing this, expect to get a coffee worth with a extended turnaround, OR a short turnaround with a better price.

Low or High?

Do not select the bottom price and do not choose the highest.  Review what they say and samples of their work and make a call on that one you wish 1st, then observe cost.

A team is also important.  Ofter ‘a freelancer’ represents a tiny group who work together.  With a team of five individuals writing twenty articles, you get completely different approaches and points of view. I provide preference and pay a rather higher worth for a team.  

Qualifications

Qualifications are vital in relation to what you need.  I prefer newspaper writers  as a result of they’re in the business of writing snappy headlines and catchy articles, which is what I prefer for my sites.

Different sites might prefer novelists or technical writers to suit the tone of their sites.

Contracting out or outsourcing remains work — just a totally different reasonably work.  Managing freelancers takes some skill and practice and if done properly, will increase productivity and lower costs substantially.

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