They will brag about their accomplishments online about how they managed to “get one past google” and how they know the hidden secrets about getting you listed highly on the search engines.

Seriosuly, Google is a multi BILLION dollar company, you think they don’t know what’s going on? You think this one individual can outsmart one of the biggest companies in the world…AT THEIR OWN GAME?

Not likely.

They may have even made a little “demonstration” for you to show you how its easily possible in order to draw you in.

DONT BE FOOLED!

These people are black hat seo specialists and are talking to you for one reason.

They want your money.

FACT: They dont care about your business  reputation.
FACT: They dont care if you will get blacklisted on the search engines.
FACT: They dont care about the long term damaging effects their “meddling” will do to your online business.

All they care about is the short term gains gotten at your expense.

Here is the stereotypical profile of a blackhat SEO:

1) They will claim that white hat seo is wrong and any seo you have had done in the past was done badly
2) Online, they wont publish their real name
3) Wont shut up about how great they are
4) Claims to have “contacts” in the industry
5) Wont have a proper registered company
6) Will not have had a steady job
7) Does not pay taxes and probably only accepts cash/paypal
8) Will make up hard to prove and wild stories of their online exploits
9) Is generally colour blind and no clue about design
10) Usually has a dishevelled look and wont look you in the eye

BEWARE of black hat seo or people claiming that black hat seo works.

Black hat seo only works to your benefit for the short term so if you are already a dodgy company and are in the market for a short period, then great, get involved with black hat seo.

If you are an established company with family values and are in it for the long term, then stay clear of these self proclaimed black hat seo’s and their stupid “techniques”.

If you dont believe me, here is some more information from top search engine specialist Doug Heil and his view on black hat seo techniques:

Doug Heil on Blackhat SEO
http://blogoscoped.com/archive/2008-11-12-n84.html

Free? In this day and age?

Well Yes! Google offers free access to its keyword research tool in the form of the ” Google Adwords Keyword Tool”.

Its simple to use and you can narrow your searches down to your target markets based on country.

Here is the link.

https://adwords.google.com/select/KeywordToolExternal

Google Adwords Keyword Research Tool

Its the perfect tool for the novice and you will be able to start generating your niche keywords straight away.