Marbella SEO

backlinks

The main goal of any web site should be to get attention and get as many people as you can to visit your web site. Be it selling a product or service or conveying an opinion or information you want to get attention and this means getting traffic. You should devote your energies to getting the search engines to direct as many visitors as possible to your web pages. The search engines generate targeted traffic and the great news is its costs you nothing.

Search engine incomes are directly related to the number of relevant results they present to their users. The number one goal of every search engine is to attract users and increase loyalty and this can only be done by delivering what the searchers are looking for in a relevant and timely fashion. More users returning, means more popularity and more sales. The objectives for you and your web pages is precisely the same as the search engines.Acquire users and keep them coming back.

So what is it you need to do?. There are two key ways you can do this. You can submit high quality content to the web or you can use advertising often called Pay Per Click (PPC) or in the case of Google ‘adwords’.

As far as all of the search engines are concerned nothing exists on the internet without a keyword or a key phrase. The user typing a keyword or phrase into the search engine starts the search process. The search engine scans its index of web pages and returns the web pages it has decided are most relevant to the keyword or key phrase. All search engines determine what will be returned in the SERPs (Search Engine Results Pages) by using two measures authority and relevance.

Authority is determined in the main by search engines view of how many back links a web page has and relevance is related to the presence of keywords in the content of the web page(s). The order of the list of results displayed by a search engine are conducive with the authority and volume of the back links to each page.

Back links determine the fate of a web page and are a key consideration.

Back links have two important properties their ability to influence your page ranking and their ability to bring traffic to your site from places on the Internet. People searching for and reading relevant content will click on the back links that contain text related to their quest and subsequently be directed to your web pages. ‘Anchor text’ is the correct term to describe the text appearing as a link and contributes to the value given to the link by the search engines. Some back links have more value than others.

The authority on the page from which a back links originates can influence the potency of the link to your web page.Web pages with more authority pass more authority onto your pages .