Marbella SEO

Many companies opt for a mini-site to promote a particular service or product within its business niche.  If your business has made that decision and if it hopes to achieve value from the site for a long period of time, you will need to obtain a high number of external links.  Small sites lack the advantage of very large sites with hundreds of pages providing internal links within the site pointing toward the most important pages.

You should use all available opportunities to obtain high quality external links, including directory listing, hiring a SEO consulting firm and using social media for its viral features.  However, I want to concentrate your attention toward one of the most important of the external link building alternatives, article syndication. 

Content syndication offers several advantages for improving your search engine optimiation through obtaining external links.  The first is that the links will be found by the search robots on a variety of websites.  Assuming that those websites are located on unique IP addresses, this is very helpful because of the algorithms that the search engines use to determine their results listings.  Second, article marketing permits you to control the linking text of those links, and that linking text (sometimes refered to as “anchor” text) is one of the primary methods that a search engine uses to determine the topic of any given web page.  Third, this process is economically efficient and relatively simple to implement, particularly because of the accessibility of software to facilitate article marketing.

I average about fifteen articles per week, but I spin those articles so that I actually end up with the equivalent of hundreds of unique articles that I distribute to several article directories (for further distribution) or syndicate directly to individual websites to which I have access.  I am able to reach that volume only because of two memberships that I maintain.

One of the sites of which I am a member provides a free article spinner, which anyone may use.  When you first register to use the high quality spinner, you will also receive a free trial membership to an amazing directory submission service that will distribute a unique version of each of your articles to literally hundreds of article directories.

The other system to which I have a membership also provides a linked spinning and distribution.  The important difference with this system is that, rather than distributing unique versions of the article to directories, those article are spun and the distributed directly to websites. 

Both approaches have their advantages, which is the reason that I maintain memberships in both.  Consequently, a combination of the two is what I would recommend for use in the SEO efforts for your mini-sites, with an added benefit of almost immediately increasing traffic.