Marbella SEO

Search Engine Optimization (SEO) has become a vital weapon within the arsenal of every on-line business. Unfortunately, for many business owners and marketing managers (and even many webmasters), it’s also somewhat of an enigma. This is partly due to the fact that it’s such a replacement and rapidly changing field, and partly because of the actual fact that SEO practitioners tend to talk in a language all of their own that, without translation, is just about impenetrable to the layperson. This glossary seeks to remedy that situation, explaining specialist SEO terms in plain English…

AdWords

See ‘Sponsored Links’.

algorithm

A advanced mathematical formula employed by search engines to assess the relevance and importance of internet sites and rank them accordingly in their search results. These algorithms are kept tightly below wraps as they are the key to the objectivity of search engines (i.e. the algorithm ensures relevant results, and relevant results bring more users, which in flip brings a lot of advertising revenue).

article PR

The submitting of free reprint articles to several article submission sites and article distribution lists in order to extend your web site’s search engine ranking and Google PageRank. (During this sense, the “PR” stands for PageRank.) Like traditional public relations, article PR also conveys a way of authority because your articles are widely published. And as a result of you’re proving your expertise and freely dispensing knowledge, your readers can trust you and will be more seemingly to stay loyal to you. (During this sense, the “PR” stands for Public Relations.)

article distribution lists

User groups (e.g. Yahoo, MSN, Google, Smartgroups, and Topica teams) which settle for email submissions of articles in text format, and then distribute these articles via email to all of the members of the group. See conjointly ‘article PR’.

article submission sites

Websites that act as repositories of free reprint articles. Authors visit these sites to submit their articles freed from charge, and webmasters visit to search out articles to use on their websites freed from charge. Article submission sites generate revenue by selling advertising space on their websites. See additionally ‘article PR’.

backlink

A text link to your website from another website. See also ‘link’.

copy

The words used on your website.

copywriter

A professional author who focuses on the writing of advertising copy (compelling, engaging words promoting a specific product or service). See additionally ‘SEO copywriter’ and ‘net copywriter’.

crawl

Google finds pages on the World Wide Net and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders create their means from page to page and web site to website by following text links. To a spider, a text link is sort of a door.

domain name

The virtual address of your website (normally in the form www.yourbusinessname.com). This can be what folks can type after they need to go to your site. It is additionally what you will use because the address in any text links back to your site.

ezine

An electronic magazine. Most publishers of ezines are desperate for content and gladly publish well written, helpful articles and give you full credit as author, together with a link to your website.

Flash

A technology used to form animated web pages (and page components).

free reprint article

An article written by you and created freely accessible to other webmasters to publish on their websites. See also ‘article PR’.

Google

The search engine with the greatest coverage of the World Wide Web, and which is responsible for most search engine-referred traffic. Of approximately 11.five billion pages on the World Wide Web, it’s estimated that Google has indexed around 8.eight billion. This is often one reason why it takes therefore long to extend your ranking!

Google AdWords

See ‘Sponsored Links’.

Google PageRank

How Google scores a web site’s importance. It offers all sites a mark out of 10. By downloading the Google Toolbar (from http://toolbar.google.com), you can read the PR of any website you visit.

Google Toolbar

A free tool you’ll be able to download. It becomes half of your browser toolbar. It’s most useful options are it’s PageRank display (which allows you to view the PR of any site you visit) and it’s AutoFill perform (after you’re filling out an on-line type, you’ll be able to click AutoFill, and it enters all the quality information automatically, together with Name, Address, Nothing code/Postcode, Phone Variety, Email Address, Business Name, Credit Card Variety (password protected), etc.) Once you’ve downloaded and installed the toolbar, you will need to set up how you’d prefer it to look and work by clicking Choices (setup is very simple). NOTE: Google does record some data (mostly concerning sites visited).

HTML

HTML (HyperText Markup Language) is the coding language used to make a lot of of the knowledge on the World Wide Web. Internet browsers read the HTML code and display the page that code describes.

Net

An interconnected network of computers around the world.

JavaScript

A programming language used to make dynamic website pages (e.g. interactivity).

keyword

A word which your customers hunt for and that you employ frequently on your site in order to be relevant to those searches. This use called targeting a keyword. Most websites truly target ‘keyword phrases’ because single keywords are too generic and it is terribly tough to rank highly for them.

keyword density

A measure of the frequency of your keyword in relation to the overall wordcount of the page. Therefore if your page has two hundred words, and your keyword phrase seems 10 times, its density is 5%.

keyword phrase

A phrase which your customers rummage around for and that you employ frequently on your site in order to be relevant to those searches.

link

A word or image on a internet page that the reader can click to go to another page. There are normally visual cues to point to the reader {that the} word or image could be a link.

link path

Using text links to connect a series of page (i.e. page 1 connects to page two, page 2 connects to page three, page 3 connects to page four, and therefore on). Search engine ‘spiders’ and ‘robots’ use text links to leap from page to page as they gather info regarding it, therefore it’s a good plan to allow them traverse your entire site via text links. (See ‘Link methods’ on p.21. for additional information.)

link partner

A webmaster who is willing to put a link to your web site on their website. Quite often link partners interact in reciprocal linking.

link popularity

The number of links to your website. Link popularity is the only most significant factor in an exceedingly high search engine ranking. Webmasters use a range of strategies to extend their web site’s link popularity including article PR, link exchange (link partners / reciprocal linking), link buying, and link directories.

link text

The half of a text link that is visible to the reader. When generating links to your own web site, they are best (in terms of ranking) if they embrace your keyword.

meta tag

A brief note within the header of the HTML of your internet page that describes some facet of that page. These meta tags are read by the search engines and used to assist assess the relevance of a website to a particular search.

natural search results

The ‘real’ search results. The results that the majority users are wanting for and that take up most of the window. For many searches, the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked in line with how relevant and important they are.

organic search results

See ‘natural search results’.

PPC (Pay-Per-Click advertising)

See ‘Sponsored Links’.

PageRank

See ‘Google PageRank’.

rank

Your position within the search results that display when somebody searches for a particular word at a groundwork engine.

reciprocal link

A mutual agreement between two webmasters to exchange links (i.e. they both add a link to the opposite’s web site on their own website). Most search engines (certainly Google) are refined enough to detect reciprocal linking and they don’t view it very favorably because it is clearly a manufactured methodology of generating links. Websites with reciprocal links risk being penalized.

robot

See ‘Spider’.

robots.txt file

A file that is employed to inform the search engine spider which pages on a site should not be indexed. This file sits in your site’s root directory on the net server. (Alternatively, you’ll do the same issue by inserting tags in the header section of your HTML for search engine robots/spiders to read. See ‘Optimizing your internet ’ on p.22. for more information.)

Sandbox

Many SEO experts believe that Google ‘sandboxes’ new websites. Whenever it detects a brand new website, it withholds its rightful ranking for a amount while it determines whether your website may be a genuine, credible, future site. It will this to discourage the creation of SPAM websites (sites which serve no helpful purpose other than to spice up the ranking of some other website). Likewise, if Google detects a sudden increase (i.e. many hundreds or thousands) in the amount of links back to your site, it might sandbox them for a amount (or in fact penalize you by lowering your ranking or blacklisting your web site altogether).

SEO

Search Engine Optimization. The art of constructing your web site relevant and necessary thus that it ranks high in the search results for a specific word.

SEO copywriter

A ‘copywriter’ who isn’t solely proficient at web copy, but also experienced in writing copy that is optimized for search engines (and can therefore help you achieve a higher search engine ranking for your web site).

search engine

An enquiry engine is an online tool which permits you to look for websites which contain a particular word or phrase. The foremost well-known search engines are Google, Yahoo, and MSN.

site map

A single page which contains a listing of text links to each page in the positioning (and every page contains a text link back to the site map). Think of your website map as being at the middle of a spider-web.

SPAM

Typically refers to unwanted and unrequested email sent en-masse to non-public email addresses. Additionally used to talk to websites that appear high in search results while not having any helpful content. The creators of those sites set them up merely to cash in on their high ranking by selling advertising area, links to other sites, or by linking to alternative sites of their own and thereby increasing the ranking of those sites. The search engines are turning into increasingly refined, and have already got very economical ways in which to detect SPAM websites and penalize them.

spider

Google finds pages on the World Wide Net and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders make their approach from page to page and website to site by following text links.

Sponsored Links

Paid advertising that displays next to the natural search results. Customers can click on the ad to visit the advertiser’s website. This is often how the search engines make their money. Advertisers set their ads up to display whenever someone searches for a word which is connected to their product or service. These ads look almost like the natural search results, however are normally labeled “Sponsored Links”, and normally take up a smaller portion of the window. These ads work on a Pay-Per-Click (PPC) basis (i.e. the advertiser solely pays when someone clicks on their ad).

submit

You’ll be able to submit your domain name to the search engines thus that their ‘spiders’ or ‘robots’ will crawl your site. You’ll additionally submit articles to ‘article submission sites’ in order to have them revealed on the Internet.

text link

A word on a net page that the reader will click to go to another page. Text links are normally blue and underlined. Text links are what ‘spiders’ or ‘robots’ use to jump from page to page and web site to website.

URL

Uniform Resource Locator. The address of a particular page revealed on the Internet. Normally in the shape http://www.yourbusinessname.com/AWebPage.htm.

net copy

See ‘copy’.

internet copywriter

A ‘copywriter’ who understands the distinctive requirements of writing for an on-line medium.

webmaster

A person responsible for the management of a explicit website.

wordcount

The number of words on a explicit internet page.

World Wide Web (WWW)

The vast array of documents revealed on the Internet. It is estimated {that the} World Wide Web now consists of approximately 11.5 billion pages.

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