Marbella SEO

Internet web video is fast becoming an all essential tool in promoting your business on the Internet. Equipment is much easier to use and less expensive, and the small business owner can now produce their own Internet web videos at a cost within their budget. But for many small business owners, the biggest challenge is how to find topics for their Internet web videos. Here are some tips.

 

1. Keep it Simple.

 

Choose specific video topics for your Internet web videos and prioritize them. Make sure each video topic is specific and won’t contain too much information. You will lost your audience. Your aim is to make lots and lots of simple short videos!

 

There are essentially three main categories that almost all Internet web videos can fall into, including those that are educational (step 1,2,3 how to videos), timely (breaking news) or entertaining (for fun). If you run into challenges thinking of topics to present on your Internet web video, ask yourself three questions:

 

What can I educate people about in my industry?

What new or interesting things are happening in my line of work that I can explain or comment on?

What do I enjoy doing that would entertain others on video.

 

Using this process, you will probably find more than enough topics that can promote your business through video.

 

2. Limit Video Length.

 

In today’s multi-tasking age with numerous distractions competing for a person’s attention, five minutes is about the maximum you can expect a viewer to pay attention. It would be even better if you can communicate what you want to say in as short as 30 seconds. At any rate, the shorter you can make your Internet web video while still providing quality content, the better.

 

3. Make Every Second of Your Video Count By Outlining What You Want to Cover.

 

Because time is a factor when producing internet web videos, every second of your presentation matters. But, it is not practical or advised to memorize a script. To be honest, most business owners would never produce a video if they had to memorize a script every time they wanted to make one.

 

There are many outlining techniques you can use, all of which are similar to the strategies used for impromptu speaking skills. I would like to suggest you try just one simple outline for presenting your video topic:

 

a. answer a question or your view of a problem in one sentence

b. share a short example of why the topic is important

c. give a step or sequence of steps that can be taken right now to move toward a solution

d. restate your answer to the question

e. challenge the visitor to take action with the steps you’ve just revealed

 

Internet web video is an ideal vehicle to promote your business to its fullest potential. Finding subject matter for your Internet web video is easy if you use the suggestions above. Before you know it, you will have as many subjects to video as you have time to produce. Have a great time!

 

Marty Dickinson is an author, speaker and owner of a small business just like you. He has had failures and successes using online web video to promote his business, and would like to share the lessons he learned with you. Visit Internet Web Video Presentation Tips to find more tips and strategies on how to promote your business through Internet web video.