A Search Engine Explained

posted by TheMarbellaSEO 10:17 PM
Saturday, June 5, 2010

A search engine, such as Google and Yahoo, are tools that allow users to find information on the World Wide Web by searching with a specially designed seo tool.  The results of a search are organized into a list which includes web pages, information about them and links to them.  In some cases, it includes images.  Search engines are operated algorithmically in conjunction with human editing.

A search engine uses web crawling, indexing and searching in that order to provide the most accurate seo results related to a particular search. Search engines work by storing information about millions of web pages that can be retrieved at the request of its user. The web crawler, or “spider,” is used as an automated web browser.  It follows every appropriate visible link.  The web crawler analyzes the contents of each link to determine how the pages should be indexed.

Words found inside the pages are extracted from the description and allocated appropriate meta tags.  Meta tags are also taken from contents the webpage itself to establish its relevance.  Data from the sites is collected, indexed and stored to be retrieved when it’s needed.   

All the search egnines work on more or less the same principle. Google stores the source pages, also called cache, of all the web pages along with information available on the webpage itself. AltaVista differs slightly in operation as it stores everything that a web page has on offer.

Search engine users normally input a keyword or key phrase into the search field.  The engine will search for their particular keyword and key phrase on the World Wide Web. The search engine index will provide an organized list of results with the best matched web pages.  A short summary of each webpage describing the contents is provided along with the list. 

The goal of major search engines is to supply the most relevant results.  Not all sites with the requested keywords are relevant to the search.  The search engines have used their spiders and indexing to filter out useless information.  They generate their own system for analyzing a website for content.

Page rank is latest addition in the techniques used by search engines to sort out various web pages and their contents. Page rank decides the relevance of a particular page by studying the correlation between its meta tags, descriptions, keywords used and the content of that webpage. The search engines rank those sites high that have association with high ranked web pages. The page rank is essential for any web page or site as it determines its probability of featuring at the top of any particular search.



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